Flatbread Market 2022 - By Product type, By Distribution channel & Global Region - Market Size, Trends, Opportunity, Forecast 2027

Food & Beverages

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  • Status : Ongoing
  • Published on: July 2022
  • Report ID: KDMI-7085
  • Available Format: PDF/Excel/DOC


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A flatbread is a bread made using wheat, water, milk, yoghurt, or another liquid, and salt before being rolled out into a flattened dough. Some flatbreads, such as pizza and pita bread, are leavened, while others, such as pizza and pita bread, are unleavened. Flatbreads are thin, ranging in thickness from less than one mm to a few centimeters, and can be eaten whole. Flatbreads are very thin, ranging from less than one millimeter to a few centimeters in thickness, and can be eaten whole. Foods that require little to no processing and can be prepared fast and easily are known as convenience foods. There has been a surge in the demand for readily available on-the-go food products as a result of changes in eating patterns and a busy lifestyle.

Covid Impact Analysis

In 2022, bakery consumption in Europe decreased by 7%. Packaged goods should expand by over 6% in 2022 compared to 2023, whereas fresh food consumption could drop by 11% or more, depending on the scale of COVID-19's second wave. The COVID-19 outbreak has had an impact on bread product supply plans as well. During the lockdown, bake-off usage surged at the expense of scratch baking on the premises, which faced labour shortages and additional sanitary restrictions. Due to the difficulty of securing regular supplies, fresh bakery product deliveries (for resale) have dropped during the lockdown. However, in other nations, new potential for industrial fresh products have emerged. Due to the lockdown, sales of non-edible products such as disinfectants, toilet paper, paper goods, and hand sanitizer were in high demand at the start of 2022, while sales of edible products such as bakery, meat products, and many others were up to par, as the supply of bakery was insufficient due to a labour shortage.

Additionally, the interruption in logistical facilities as a result of the lockout has caused additional challenges in the market, as consumers were unable to obtain products that met their needs, causing the market to suffer. Another reason that has had an impact on the market is the scarcity of raw materials, which has resulted in substandard product creation. According to Mago, who is also the president of the All-India Bread Manufacturers Association, smaller bakers in the unorganised category are the worst hit by these challenges. The coronavirus pandemic has increased demand for bakery items in the domestic sector by bringing in internal bakers. As a result, the demand for bread and cookies is expanding.

Top Impacting Factors

Because of unrestricted access to online information, consumers in developed and emerging countries such as the United States, Canada, Germany, France, China, and Japan are becoming more health-conscious. This has had a favourable impact on the expansion of firms that sell flatbread goods. Consumers who are concerned about their health are more inclined to hunt for detailed information on the foods they are buying. Consumer awareness of health is driving demand for healthy flatbread products with reduced fat and sugar content. Consumer awareness of health issues, rising personal finances, a greater emphasis on exercise, and rapid urbanisation are all driving demand for nutritious flatbread products. To cater to a new customer segment in developed countries, major industry companies are always focused on generating nutrient-dense flatbread products. The flatbread industry is growing due to the health benefits provided by a select variety of flatbreads, as well as rising demand for healthy flatbread products. In affluent countries, demand for organic, non-GMO, and gluten-free flatbread products has increased dramatically in recent years. Consumers in these countries are ready to spend a greater premium for health-related products. The demand for organic flatbread is mostly driven by consumer worries about food safety.

Regional Analysis

The United States leads the flatbread market in North America, followed by Canada. The market's expansion in this region is mostly due to rising demand from fast-food chains and restaurants in nations like the United States, Canada, and Mexico. In addition, due to a busy lifestyle and a greater standard of living and purchasing power among consumers, the demand for convenience and ready-to-eat food products is expanding in the region. This factor is expected to boost flatbread demand in North American countries. The flatbread market in North America is being boosted by rising awareness of the nutritional benefits of flatbread products like as tortilla and pita, as well as a surge in demand for organic and non-GMO flatbread goods. The demand for organic, non-GMO, and gluten-free flatbread has increased as consumer knowledge of the health benefits of these goods has grown. Furthermore, customers in developed countries such as the United States, Canada, Germany, France, the United Kingdom, Australia, and China are expected to have greater spending power, which will increase demand for organic products.

Latest Trends

Today, a whole new world of flatbreads is presenting itself. The great success of hummus is one important factor here, as it has spurred a lot of innovation in plant-based purées. Flatbreads, whether fluffy and doughy or thin and crunchy, are the perfect accompaniment to various dips and spreads. Another factor is the growing popularity of Eastern Mediterranean cuisine. Chefs like Alon Shaya of Saba in New Orleans and the newly opened Safta in Denver, as well as Michael Solomonov of Philadelphia's Zahav and Goldie, have championed the flatbread legacy in countries like Lebanon, Turkey, Israel, and Syria. They're flatbread experts, and owing to their impeccable technique and attention to cultural detail, they've shown diners that flatbreads can be captivating, comforting, and very craveable.


The flatbread market is classified on the basis of product type and distribution channel. The product type is further divided into tortilla, naan, pita, focaccia, fry bread and others. The distribution channel is classified into business-to-business and business-to-consumer. Further, business-to-consumer is divided into hypermarket/supermarket, specialty & convenience stores, bakery and online.

Key Companies 

The market leaders in the flatbread market are American Flatbread Company Inc., California Lavash, Conagra Brands, Inc., Kronos, Signature Flatbreads Ltd, Stonefire, Evron foods Ltd, GRUMA, S.A.B. DE C.V, Klosterman Baking Company and Kontos Foods Inc.

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