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Reduced fat butter has the same texture and taste as the regular butter but with 40% less fat content and more nutrients which makes it more healthier than the regular butter. It contains plant sterols and stanols which shut off the absorption of bad cholesterol by the body and prevents people from cardiovascular disease. It is also low in saturated fat and it doesn’t contains any dietary cholesterol. So, keeping good health as the foremost priority, it is usually modified with reduced sodium content which makes it suitable for those consumers who have bone disorders. The rise in reduced fat butter market is due to the various health benefits offered by the reduced fat butter against the daily rising health issues in the world like obesity, diabetes, etc.
It is very useful to those consumers who are health conscious and who don’t get time to maintain a steady exercise routine, so they at least add some beneficiary consumables in their diet. This fact is likely to drive the rise in the reduced fat butter market. Moreover, many restaurants and fast-food chains all over the globe has added reduced fat butter in their menus and adding food prepared with it which is plays a major role in the spreading awareness of the health benefits of the reduced fat butter among the consumers. Hence, it has also fuelled the growth of the reduced fat butter market.
However, the available substitutes of reduced fat butter like avocado, olive oil also provides various health benefits which will eventually result in the limitation of the growth of reduced fat butter market in coming years. Nevertheless, the use of reduced fat butter as a part of healthy diet instead of the regular butter will eventually increase the growth of reduced fat butter. In addition, use of reduced fat butter in the culinary world to provide the consumers with a mouth-watering and healthy snack which will result in the growth of reduced fat butter market in the forthcoming years.
The growth of this market is attributed towards major relying factors including, the growing awareness among the consumers regarding the availability and benefits of reduced fat butter, the rising issues like obesity, diabetes in the people globally had been the major reason for the widespread use of reduced fat butter.
In addition, a recent NEJM report estimated, by 2030, nearly half of the adults in USA will have obesity, with a prevalence not below 35% in any state, and nearly one in four people will have severe obesity, with a prevalence higher than 25% in 25 states. However, in England, updated data from the National Child Measurement Programme are almost equally alarming-rates of severe obesity in children aged between 10 to 11 years have gradually increased for the fourth consecutive year, reaching a new high of 4.4% in 2018-19 (vs 3.7% in 2014-15). So, this factor prove that in the coming years health beneficiary food items will play a key role in this. And hence, reduced fat butter being the one of most demanded product in recent times will eventually show a high growth in the reduced fat butter market in the forthcoming years.
Moreover, by the increasing prevalence of obesity, cardiovascular disorder, diabetic and other chronic disorders expected to drive the growth of the market and investors are investing in the reduced fat butter market because of the widespread use of it. Increase adoption of low-fat cooking ingredients from a number of food service items is another fact that would flatter the investors to invest in this market. Adding a fat deficient product in a daily diet routine is being the major aspect for people.
REDUCED FAT BUTTER MARKET SEGMENTATION
By Fat Content
By Distribution Channel
In the forecast period it has been believed that the sales for reduced fat butter will be growing at an exorbitant rate in countries like North America, Europe and U.K.
In the regions like Asia there might face some barriers in market outgrowth due to the high prices of the reduced fat butter which only the high-end consumers can afford in a regular basis. But some Asian countries have a large consumer base which are traditional butter-eaters and these countries such as India, Vietnam and Malaysia will demonstrate the highest market potential of reduced fat butter market.
FEW KEY PLAYERS IN REDUCED FAT BUTTER MARKET
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