Vitamins and Dietary Supplements (VDS) Market - By Type of Nutritional Supplements (Herbal Supplements, Vitamins, Multivitamins, Single-Vitamin Dietary Supplements, Minerals, Amino Acids, Enzymes, Other Nutritional Supplements), By End Users (Infants, Ath

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Industry Insights

The global vitamins & dietary supplements market is expected to mask a CAGR of XX% during the projected period. Vitamins and dietary supplements, such as vitamins, minerals, herbals and botanicals, amino acids, enzymes, and many other products are being consumed by a large population mass. The global vitamins and dietary supplements market reached at a market valuation of USD XX.X Billion in 2019 and is estimated to grow at a CAGR of XX.X% during the forecast period, i.e., 2020-2025.

Market Insights

Growth Drivers – Vitamins and Dietary Supplements Market

Growing Geriatric Population

Vitamins & dietary supplements are being increasingly consumed by aged population. When human body grow older, it becomes less capable of absorbing nutrients through natural sources, thus develops a need for external aid, which further help the body in fulfilling the need for necessary nutrition. There are certain vitamins and nutrition, which become major needs as you age, such as vitamin D, Calcium, Vitamin B12, Vitamin B6, Magnesium, Probiotics, Omega-3s and more. Aged adults are particularly vulnerable to scarcities of calcium, vitamin D, vitamin B12 and other nutrients. Despite the availability of fortified foods, intakes of these nutrients among the elderly remain insufficient. Dietary supplements may be a convenient way to improve nutritional status within this population group. According to data from World Population Prospects: the 2019 Revision, by 2050, one in six people in the world will be over age 65 (16%), up from one in 11 in 2019 (9%). By 2050, one in four persons living in Europe and Northern America could be aged 65 or over. In 2018, for the first time in history, persons aged 65 or above outnumbered children under five years of age globally. The number of persons aged 80 years or over is projected to triple, from 143 million in 2019 to 426 million in 2050. Thus, this booming geriatric population is predicted to bolster the installation of vitamins and dietary supplements in upcoming years, which in turn will foster the growth of global vitamins and dietary supplements market.

Growing Consumption of OTC Vitamins and Dietary Supplements

The rapid urbanization, internet penetration, rise in disposable income along with growing consumer awareness regarding health issues is expected to encourage the consumption of vitamins & dietary supplement. Consumers are consuming certain types of vitamins & dietary supplements without even consulting to a professional, this consumption pattern is especially backed by internet, advertisements and social factors. Favorable outlook towards medical nutrition on account of the high prevalence of cardiovascular diseases along with weight management programs is expected to propel the product demand.

Barriers – Vitamins and Dietary Supplements Market

Stringent regulations regarding the definition of supplements and their usage, product recalls, and availability of generic alternatives are the major challenges, said to be confronting the global vitamins and dietary supplements market during 2019-2025.

Regional Analysis

The market is analyses on regional levels, consisting North America, Europe, Asia Pacific, Latin America and Middle East & Africa. During our analysis, The North America was found to be the dominant region in global vitamins and dietary supplements market in 2019. Strong consumption rate, advanced healthcare structure and presence of health motivated population are key growth drivers for the market of global vitamin & dietary supplements.


The research offers a comprehensive analysis of vitamins and dietary supplements market with respect to following sub-markets:

By Type of Nutritional Supplements

- Herbal Supplements
- Vitamins
- Multivitamins
- Single-Vitamin Dietary Supplements
- Minerals
- Amino Acids
- Enzymes
- Other Nutritional Supplements

By End User

- Infants
- Athletes
- Gymnasts/Body builders
- Old-aged
- Others

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as:

- Amway
- Abbott Laboratories
- Glanbia
- Archer Daniels Midland
- GlaxoSmithKline
- DuPont
- Cargill
- Lonza Group
- Sunopta
- Other Prominent Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, risk analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, and recent news (acquisition, expansion, technology development, research & development expansion and other market activities).
The study also provides company’s positioning and market share in vitamins and dietary supplements market.

Timeline Considered for Analysis:

- 2019- Base Year
- 2020 – Estimated Year
- 2020 to 2025 – Forecasted Year

Research Scope and Deliverables

Overview & Executive Summary

Market Drivers, Trends, Challenges and Opportunities

Market Size and Forecast Projections

Macroeconomic Indicators of Various Countries Impacting the Growth of the Market

Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global vitamins and dietary supplements market by the following segments:

- Type of Nutritional Supplements
- End User

Geographic Market Analysis:

The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.

Key Questions Answered in the Global Vitamins and Dietary Supplements Industry Report:

- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?

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  • Publication date: 29th May 2019
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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