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Gluten, a composite of two proteins: gliadin and glutenin is primarily found in four grains, namely, wheat, barley, rye, and triticale. Its main purpose is to give the dough its elasticity, providing a chewy texture, improved taste and retaining the product’s shape. Gluten has a lot of beneficial functions, however, is not suitable for all consumers, as it may result in various health-related issues such as gastrointestinal and systemic symptoms including celiac disease (CD), non-celiac gluten sensitivity (NCGS), gluten ataxia, dermatitis herpetiformis (DH), and wheat allergy which can have an adverse effect often leading to abdominal bloating, gas, diarrhea, and vomiting, migraine headaches, inflammation in small intestines, and joint pain. Hence, companies are manufacturing a line of gluten-free products prepared from rice, cassava, corn (maize), soy, beans, and chia; which are strictly free from gluten and serve as an alternative to gluten rich products.
The gluten-free food helps improve cholesterol levels, lose weight, increases energy levels, reduces the risk of cardiovascular diseases, digestive disorders, and diabetes as it triggers metabolic rate and promotes digestion of saturated and transfects.
The global gluten-free products market is expected to grow at a thriving CAGR in the forthcoming years.
The growth of this market is attributed towards major relying factors including but not limited to; the rise in application and demand for gluten-free products in various food industries due to the health benefits associated with its consumption, the rising prevalence of autoimmune disorders, the growing population shifting towards healthier diets, increasing major market players focus on new innovations such as the adoption of micro-encapsulation technology to improve the shelf-life of gluten-free products, the increasing awareness among the general population about health issues caused by excess consumption of gluten, growing number of government initiatives towards consumption of healthy food etc.
Additionally, Also, potential benefits of gluten free diets such as increased appetite has allowed food & beverage manufactures to incorporate gluten and fat free alternatives in their market portfolio for providing gluten-free products with a range of options along with providing higher quality, taste, and nutritional value to the consumers for maintaining the competitive position in the market. This has also led to a substantial increase in the demand for gluten-free products in the global market, especially in the bakery and fast food industries.
Moreover, increasing in number of working women has spurred the dependency of the consumers on gluten-free ready meals and convenience free food. Furthermore, rapid surge in number of large retail formats worldwide, including convenience stores, specialty stores, and drugstores & pharmacies, fuel the demand for gluten-free products and enhance their market growth.
Furthermore, growing demand from millennial, supportive government initiatives to overcome obesity and reduce cardiovascular mortality, growing demand for weight management programs and diet plans that include grain-free food alternatives, technological advancements with an aim to reduce product prices and increase in investments by small and medium-sized food manufacturing companies are further propelling the market growth.
However, factors such as the lack of awareness of the celiac disease among individuals globally, strict regulations posed on the manufacture of certain food items, huge price difference and sensitivity, formulation challenges faced by manufacturers and gluten-free products lacking adequate amount of dietary fibers resulting in constipation and other ailments of digestive system are restraining the growth of this market.
GLUTEN-FREE PRODUCTS MARKET SEGMENTATION:
By Distribution Channel:
The North American region is the largest and the dominating regional market for gluten-free products and is expected to continue the trend over time. This growth can be attributed to factors such as the relatively high awareness and consumption of gluten-free products, key players existing in the market, higher purchasing power of the populace, increasing product innovations by major players in the region, the increasing number of celiac patients, the favorable regulatory framework and initiatives to promote gluten-free diets by the U.S. Food and Drug Administration (FDA) and subsidy allocations etc. The U.S is the major contributor in the region.
The Asia-Pacific region is the fastest growing regional market for products that are gluten-free and is also anticipated to witness massive growth in the upcoming years. This can be attributed to the increasing demand and consumption of balanced foodstuffs, the unique marketing strategies adopted by key manufacturers, increasing populace in the emerging countries of the region coupled with increase in their disposable incomes and the growing health consciousness among consumers in the region of different age groups etc. Major contributors in the region are Australia, India, and China etc.
The European region holds a significant share and is one of the most prominently growing regional markets in the world for gluten-free products owing to the rise in popularity and adoption of these products among the millennial population, the increase in demand for diversified food products, major improvements in distribution channels, the adoption of healthy lifestyle and the rise in demand for non allergic food products in the region etc.
FEW KEY PLAYERS IN GLUTEN-FREE PRODUCTS MARKET:
Timeline Considered for Analysis:
- 2019: Base Year
- 2020 to 2025: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyzes the global gluten-free products market by the following segments:
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Key Questions Answered in the Global Gluten-Free Products Industry Report
The report offers a comprehensive insight on the Gluten-Free Products Market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.
Exhaustive secondary research and in-depth primary interviews with industry experts has been conducted to present qualitative and quantitative insights in the report.
We offer customizations as per client’s specific needs.