Rice Shampoo Bar Market

Rice Shampoo Bar Market Size Survey Report – In a Glance

As per the survey report on Global Rice Shampoo Bar market, the market is projected to foresee a CAGR of 6.7% between 2025-2035, and further generate a market size of USD 2.9 billion revenue by the end of 2035. In the year 2025, the market size was valued at USD 1.6 billion revenue.

• The global Rice Shampoo Bar market is projected to grow on account of the increased demand for organic hair care products, and rise in consumer awareness for eco-friendly and sustainable hair care.

• In Japan, the Rice Shampoo Bar market growth can be attributed to increasing demand of consumers for natural, sustainable and eco-friendly personal care products.
• KDMI analyst’s growth analysis foresees limited awareness about the product and its benefits, to pose a challenge to the market growth.
• Asia-Pacific, having the highest market share in the Rice Shampoo Bar market, is projected to dominate the global market.

Rice Shampoo Bar Market Analysis

Rice Shampoo Bar is a solid shampoo bar made from natural ingredients like coconut oil, essential oils, and of course, rice water.  Rice shampoo bar are natural, sustainable and cost-effective alternatives to traditional shampoos. It is formulated with rice water to help repair damaged hair follicles and prevent split ends. The market is driven by growing consumer demand for natural and eco-friendly products for personal care. These products are gaining rapid popularity as a part of daily hair care routine due to their gentle cleansing properties and naturally nourishing ingredients.  Lush Fresh Handmade Cosmetics, Ethique, JR Liggett's, Chagrin Valley Soap & Salve, Friendly Soap, Basin White, Beauty and the Bees, are some of the significant parties in the global market for Rice Shampoo Bar.

Analyst’s Observation on Japan Rice Shampoo Bar Market Survey

The Japan Rice Shampoo Bar market is propelled by increasing demand of consumers for natural, sustainable and eco-friendly personal care products. Rice has long been an integral part of the Japanese beauty traditions, therefore the incorporation of rice water and rice bran extracts in hair care resonates with the consumers of the region seeking products rooted in their cultural heritage. In the recent years, there is an increase in the demand for natural hair care products. Japanese consumers prefer products that are chemical-free and natural, and due to this reasoning, they seek out products like rice shampoo bars, which help rejuvenate the health of the hair while staying gentle on the hair. The cultural appreciation for rice-based products, environmental concerns, and health-conscious consumer behaviour has poised the rice shampoo bar market to expand.

Rice Shampoo Bar Market Growth Drivers and Challenges 

Growth Drivers

• Increased Demand for Organic Hair Care Products:

The Rice Shampoo Bar market is primarily fuelled by the demand for natural and organic personal care products. Consumers have become more ingredient-conscious about the products and thus are shifting more towards hair care solutions that are free from harsh chemicals, like sulphates, parabens, and synthetic fragrances. Rice shampoo bars are typically made with natural formulations and ingredients that cater perfectly to the consumers growing demand for cleaner beauty products. Moreover, it is believed that rice water helps boost hair health. These factors contribute to the rise in the rice shampoo bar market growth. 

• Rise in Consumer Awareness for Eco-Friendly and Sustainable Hair Care:

The growing consumer awareness surrounding natural and sustainable products have led to rise in demand for products like rice shampoo bar that are gentle to use and eco-friendly in nature. Due to concerns regarding plastic waste and chemical runoff, consumers are indulging more with eco-friendly alternatives to traditional chemical-based products. In a report it was mentioned that the use phase of a shampoo accounts for about 90% of the total CO2 emissions along its life cycle, this led to a shift of many consumers towards organic products. Thus, the use of rice based products aligns well with the values of today’s eco-conscious consumers and have to a widespread market expansion. 

Restraints

• Limited Awareness About the Product and its Benefits:

One of the major challenges that the market faces is the lack of awareness among consumers in certain regions regarding the rice-based products and the benefits they have on the health of consumer as well as the environment. There remains a hesitation among certain consumers regarding the product and its benefits due to lack of brand awareness or familiarity, leading to limited indulgence with the product.

• High Market Competition:

The rice shampoo bar market is highly competitive with many brands indulging in the development of such rice-based products due to the rise in environmentally-safe product usage. This has urged many brands to build their own range of products leading to a heavy competition among the market. This tends to confuse the consumer on which product to prefer or caters properly to their demand and can restrict the growth of the market.

Rice Shampoo Bar Market Segmentation

Our experts at KD Market Insights have segmented the global Rice Shampoo Bar market research report as:

Rice Shampoo Bar Market Regional Synopsis

The Asia-Pacific region is dominating the rice shampoo bar market driven by the rise in consumer awareness about the benefits about rice-based products and its impact on improved hair health. The use of rice products stems out from this region, thus, being a popular product among the consumers of this region since a long time. The regional and local brands actively promote the benefits of rice-based products, further leading to the market growth in the region.

A rise in the demand for rice-based products is experienced in the North America market due to the growth in consumer consciousness and shift to healthy and organic personal care products. With the rise in the awareness about the benefits of rice has led the consumers to rid themselves of traditional chemical-based products and indulge more with such products, driving the market growth.

Europe market is witnessing a rise in the demand for sustainable and eco-friendly products with a rise in concerns regarding the environment. Consumers of the region prefer products like rice shampoo bars to limit chemical runoff and promote organic ways for personal care.

In Latin America, the rice shampoo bar market is experiencing steady growth with an increased demand for eco-conscious products due to their easy availability among the consumers, increasing consumer indulgence. Middle East and Africa market is witnessing a rise in demand for organic and natural products due to a rise in awareness with the help of social media.

As per our analysts at KD Market Insights, the following five players lead the Asia-Pacific Rice Shampoo Bar market growth:

• L'Oréal S.A.
• Procter & Gamble
• Unilever
• Himalaya
• Kao

Rice Shampoo Bar Market Competitive Landscape

Some of the key players who top the global Rice Shampoo Bar market share:

• Lush Fresh Handmade Cosmetics
• Ethique
• JR Liggett's
• Chagrin Valley Soap & Salve
• Friendly Soap; Basin White
• Beauty and the Bees
• Little Seed Farm
• Earthy Goodness
• The Yellow Bird
• Wildland Organics
• The Solid Bar Company
• Plaine Products
• Moon Valley Organics
• Bhuman Naturals

1. Executive Summary
   1. Market Overview
   2. Key Findings
   3. Market Trends
   4. Market Outlook
2. Introduction
   1. Scope of the Report
   2. Research Methodology
   3. Definitions and Assumptions
   4. Acronyms and Abbreviations
3. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
   4. Challenges
4. Global Rice Shampoo Bar Market
   1. Market Overview
   2. Market Size and Forecast
   3. Market Segmentation
      1. By Ingredient type
      2. By Distribution channel
      3. By Hair type
      4. By Region
5. Market Segmentation by Ingredient type
   1. Rice Bran Extract
   2. Rice Protein
   3. Rice Water
6. Market Segmentation by Distribution channel
   1. Online Retail
   2. Supermarkets/Hypermarkets
   3. Specialty Stores
   4. Pharmacies/Drugstores
   5. Direct Selling
7. Market Segmentation by Hair type
   1. Normal Hair
   2. Dry/Damaged Hair
   3. Oily Hair
8. Regional Analysis
   1. North America
      1. United States
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      2. Canada
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      3. Mexico
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
   2. Europe
      1. United Kingdom
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      2. Germany
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      3. France
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      4. Italy
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      5. Spain
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      6. Rest of Europe
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
   3. Asia Pacific
      1. China
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      2. Japan
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      3. India
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      4. Australia
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
         4. South Korea
         5. Market Size and Forecast
         6. Key Trends and Developments
         7. Market Analysis by Ingredient type, Distribution channel, and Hair type
      5. Rest of Asia Pacific
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
   4. Latin America
      1. Brazil
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      2. Argentina
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      3. Colombia
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      4. Rest of Latin America
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
   5. Middle East & Africa
      1. South Africa
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      2. Saudi Arabia
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      3. UAE
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
      4. Rest of Middle East & Africa
         1. Market Size and Forecast
         2. Key Trends and Developments
         3. Market Analysis by Ingredient type, Distribution channel, and Hair type
9. Competitive Landscape
   1. Market Share Analysis
   2. Company Profiles
      1. Lush Fresh Handmade Cosmetics
      2. Ethique
      3. JR Liggett's
      4. Chagrin Valley Soap & Salve
      5. Friendly Soap; Basin White
      6. Beauty and the Bees
      7. Little Seed Farm
      8. Earthy Goodness
      9. The Yellow Bird
      10. Wildland Organics
      11. The Solid Bar Company
      12. Plaine Products
      13. Moon Valley Organics
      14. Bhuman Naturals
      15. Others
10. Strategic Recommendations
11. Appendix
    1. List of Tables
    2. List of Figures
12. References