Maternity Wear Market - By Product Type, By Product,By Price Range,By Distribution Channel Global Region - Market Size, Trends, Opportunity and Forecast 2020-2025

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Maternity wear clothes are specially designed clothes for pregnant women. These are manufactured using a loose, suitable cut that includes elastic, tabs, stretchable fabric such as elastane, and layers of spandex. A variety of maternity clothes ranging from tops to bottoms are available, which allow extra-comfort to women in their gestating days and which efficiently aid in adapting to the changes in body size during;pregnancy. Usually, women prefer wearing maternity clothes for a few months after pregnancy until they have lost the additional weight of pregnancy and can return to normal clothing.

Previously worn only for the purpose of hiding the baby bump irrespective of their sizes, maternity wear in the recent years have become a part of fashion clothing as well and are highly desired by expecting and pregnant women all across the globe.

The global maternity wear market size is estimated to grow at a CAGR of around 5.3% over the period of next 5 years.


The growth of this market is attributed towards major pertaining factors including; the proliferating number of pregnant women all across the globe, the rapidly surging fashion consciousness among modern pregnant women especially across developing and developed regions, the rising awareness regarding the availability of fashionable outfits specially designed for pregnant women and the growing demand for office wear and formal category of maternity clothes among working pregnant women across different regions etc.

Additionally, the maternity wear market consists of manufacturers that specifically specialize in maternity wear as well as vendors and players from the wider apparel market who have a separate maternity wear segment. Many of these market players in the recent years have been extensively investing and engaging themselves in various R&D activities for the launch of unique products into the market. Few notable developments which have proven beneficial include; the incorporation of stretchable-materials such as elastane and spandex, the introduction of natural, eco-friendly and organic fabrics and the invention of innovative products in maternity wear for protecting the mothers and their babies from harmful UV radiation etc. This increasing focus of the market players towards innovation and advancement of products is considerably opening up new doors of opportunities for the growth of maternity wear the market.

Moreover, with the surging digitalization and the increasing worldwide increasing penetration of ecommerce, the online retail channels and shopping websites are anticipated to encourage massive growth into the maternity wear market. The benefits of easy delivery options, easy payment methods and a wide variety of maternity wear and intimate wear to choose from, the demand and sale of maternity wear is expected to scale up comprehensively in the years to come.

Furthermore, other factors such as the rising purchasing power of women, the rapidly shifting lifestyle of women in terms of dressing habits, the increasing social media and celebrity influence on the purchase of various types of maternity wear and the relaxation of the one-child policy by few major countries further aid in propelling the growth of this market.

However, factors such as low and fluctuating rate of childbirths across regions, the high unemployment rate in various countries due to the wide acceptance of automation in many industries, the rising number of government restrictions in some countries to limit the ever-growing population and the growth in awareness in terms of family planning restrict the growth of the maternity wear market.


By Product Type:

  • Outerwear
  • Innerwear
  • Nightwear

By Product:

  • Tunics
  • Tops
  • Dresses
  • Bottoms
  • Others

By Price Range:

  • Low Price Range
  • Medium Price Range
  • High Price Range

By Distribution Channel:

  • Hypermarket/ Supermarket
  • Specialized Store
  • Departmental Stores
  • Online Sales Channel
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa


The North American region accounts for the largest share in the maternity wear market followed by Europe and is poised to maintain this trend in the future years also. The growth in this region can be well attributed to factors such as the burgeoning number of pregnant working women in the major economies of the region, the rising influence of celebrities over different social media platforms in the region, the increasing presence of major brands that cater to the requirements of pregnant women in the region, the proliferating demand for formal wear category under outerwear segment in the region etc. Furthermore, the surging purchasing power of women and the increasing fashion consciousness of pregnant women also contribute significantly in the growth of this market in this region market. The major contributors to the region include the U.S. and Canada.

The Asia Pacific region is the fastest growing regional market for maternity wear which is further anticipated to witness massive growth in the forthcoming years. The primary growth driving factors include the colossal rise in the rate of child births in the region, the rising spending of new mothers on pregnancy photo-shoots in the region and the soaring presence of well-established market players offering a variety of maternity wear in the region etc. Moreover, the augmenting purchasing power of women in the developing and emerging countries in the region and the growing population of working women in the region also contribute swiftly to the growth of this market in the Asia Pacific region. The major contributors in the region include India and China.


  • Belabumbum
  • Marks & Spencer
  • Seraphine
  • Arcadia Group
  • Mothercare
  • Isabella Oliver
  • H&M
  • Asos
  • GAP
  • Mamacouture
  • Hotmilk Lingerie
  • Pinkblush Maternity
  • Angeliebe Boobdesign
  • Zara
  • Brunelli & Co.
  • Yashram Lifestyle Brands
  • Mom Sotre
  • Tiffany Rose
  • House of Napius
  • Destination Maternity
  • Thyme Maternity
  • OCTmami
  • JoJo Maman Bebe
  • Happy House
  • Hubo Mother
  • Liz Lange
  • Tianxiang
  • Gennie’s Maternity
  • Mamas & Papas Amoralia
  • Firstcry
  • Ripe Maternity
  • Rosemadame
  • Envie de Fraises
  • Ingrid & Isabel
  • Zivame
  • Bravado Designs
  • Other Players


  • In September 2020, Nike launched its first-ever line of maternity activewear into the market. The collection, called Nike (M), ranged between $45 - $85 was made available online from Sept. 17. It includes four products which are specially designed to meet the changing needs of women's bodies before, during and after pregnancy.
  • In October 2020, Maternity clothing start-up Momsoon announced its partnership with Monte Carlo to launch a winter collection for maternity wear. Under the partnership, Monte Carlo is producing maternity wear garments designed by Momsoon for sale online.

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  • Publication date: 29th May 2019
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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