Cosmetic Dentistry Market: Global Size, Share, Trends, Growth and Forecast, 2022-2032

Cosmetic dentistry is generally used to refer to any dental treatment that enhances the appearance of teeth, gums and/or bite. It primarily focuses on rectification in dental aesthetics in color, position, shape, size, alignment, and the overall smile appearance. 

Some of the common cosmetic procedures include porcelain veneers, teeth whitening, dental bonding, smile makeover, straightening, reshaping, full mouth reconstruction, gum lift and contouring and others. Various other cosmetic dental services in existence include cosmetic gum surgery, tooth contouring, tooth-colored fillings, composite bonding, dental implants, inlays and onlays and intervention of malocclusion.

The global cosmetic dentistry market is anticipated to grow at a CAGR ranging from 9.9% by 2032.


The growth of this market is attributed towards major relying factors including; the worldwide growing geriatric population, the increasing prevalence of oral health disorders across the globe, the increasing awareness regarding dental reformation, the escalating demand for dental implants and orthodontic appliances also causing a surge in dental tourism, the development of minimally invasive cosmetic dental procedures and the improving emphasis of key players on the launch of new products etc.

Additionally, the massively spurring technological advancements in cosmetic dentistry such as that of the CAD/CAM (Computer-Aided Design And Computer-Aided Manufacturing) systems which extensively use 3-dimensional technology to enhance the design and creation of dental restorations and dental prosthetics are opening new doors for the overall cosmetic dentistry market. Also, the adoption of technological advancements such as 3D tooth printing, digital smile design, and 3D dental imaging are also contributing to the growth of the market.

Moreover, in order to educate and inform the end-users about the benefits associated with oral care, various organizations are emphasizing on conducting awareness programs through advertisements and campaigns across cities in several regions which is comprehensively propelling considerable amount of growth in the cosmetic dentistry market.

Furthermore, other factors such as the growing consumer awareness and rising focus on aesthetics, the increasing number of dental laboratories investing in CAD/CAM technologies, the growing significance of dental esthetics and cognizance of such procedures, the growing middle class population and increasing disposable income of people in developing countries, the increasing R&D investments, growing technological innovations and the global rise in the preference for dental makeovers will further augment the growth of the market.

However, the high cost of dental imaging systems, lack of reimbursement for cosmetic procedures, high risks and complications associated with dental bridges and orthodontic treatments are expected to restrain the growth of this market.


By Product:

  • Dental Systems and Equipment
    • Instrument Delivery Systems
    • Dental Chairs
    • Dental Handpieces
    • Light Curing Equipment
    • Dental Scaling Units
    • Dental CAD/CAM Systems
      • In-office CAD/CAM Systems
      • In-lab CAD/CAM Systems
    • Dental Lasers
    • Dental Radiology Equipment
      • Extraoral Radiology Equipment
      • Intraoral Radiology Equipment
      • Cone-Beam Computed Tomography (CBCT) Scanners
    • Dental Implants
      • Titanium Implants
      • Zirconium Implants
    • Dental Bridges
      • Traditional Bridges
      • Maryland Bridges
      • Cantilever Bridges
    • Dental Crowns
    • Dental Veneers
    • Dentures
      • Fixed Dentures
      • Removable Dentures
    • Orthodontic Braces
      • Fixed Braces
      • Removable Braces
    • Composites
    • Bonding Agents
    • Inlays and Onlays 

By End User:

  • Dental Hospitals and Clinics
  • Dental Laboratories
  • Other

By Region:

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico and Rest of Latin America)
  • Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa)


The European region is the largest regional market for cosmetic dentistry in the world and is also projected to maintain its position at the top in the next few years. Factors such as the increasing significance of aesthetics, growth in the aging population, increasing willingness to spend out-of-pocket, the rising awareness of oral hygiene, increasing technological advances and the growing number of individuals opting for cosmetic dental procedures are the main drivers of growth in the region. The major contributors in the region include Germany and the U.K.

The North American region accounts for a substantial share in the cosmetic dentistry market and is expected to grow steadily in the forthcoming years. The growth in the region can be attributed to factors such as the growing geriatric population, prevalence of tooth-related diseases, increasing awareness in consumers, the rising demand of medical aesthetics and technological advancements in cosmetic dentistry in this region. Also, the growing adoption of dental aesthetic procedures coupled with the launch of novel products and the presence of well-established healthcare infrastructure in the region create ample opportunities for growth in the market in the region. The major contributor in the region is the U.S.

The Asia Pacific region is the fastest growing regional market for cosmetic dentistry and is also anticipated for robust growth in the upcoming years owing to the increasing amount of disposable income of people in the developing countries in the region, the increasing population in countries like India and China, the wide range of dental procedures allowing the propagation of dental tourism and the rapidly developing healthcare infrastructure. Furthermore, the increasing launch of new dental products and procedures and the growing number of government policies in the region also contribute significantly to enhance the growth of the market in this region. India, China and Japan are the main contributors in the region.


  • Henry Schein Envista Holdings
  • Shofu Dental Corporation
  • Thommen Medical
  • Institut Straumann AG
  • Zimmer Biomet Holding Inc.
  • 3M Company
  • Danaher Corporation
  • Dentsply International Inc.
  • Denxy Technology Co. Limited
  • Remedent NV
  • Align Technology Inc.
  • Cortex Dental Implants
  • BioHorizons IPH Inc.
  • Den Tech
  • Sirona Dental Systems Inc.
  • Biolase Inc.
  • Planmeca Oy
  • A-dec Inc.
  • Q & M Dental Group
  • Biocon
  • Other Players


  • In February 2020, Kavo Kerr, a US based company launched the KaVo IXS Sensors. This product launch enhanced the company’s broad portfolio of products and services in the field of dental healthcare.
  • In December 2020, Aspen Dental Management announced the closure of its acquisition of ClearChoice Management Services (CCMS), which provides comprehensive practice support services to the nationwide network of ClearChoice Dental Implant Centers.

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  • Publication date: 19th September 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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