Alcoholic Beverages Market By Product Type (Malts, Wine, Distilled Spirits, Whiskey, Vodka, Rum and Others); By Distribution Channel (On-Premise, Convenience Stores, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets); And By Regional - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032

Global alcoholic beverage market accounted is estimated to reach USD 1,793.3 Billion in 2023, registering a compound annual growth rate (CAGR) of 3.8% between 2023 and 2032. Growing world young population, rising disposable income and growing competition and differentiating brands are driving the growth of global alcoholic beverages market.

Alcoholic Beverages Market Insights

Growth Drivers – Alcoholic Beverages Market

Increasing Consumption of Premium Alcoholic Beverages

Rising demand for premium and super premium alcoholic drinks is believed to propel the growth of global alcoholic beverage market. Furthermore, increasing prosperity of middle-class population in several countries is believed to positively impact the growth of global alcohol beverages industry. Rapid urbanization is also one of the major factors driving the growth of global alcoholic beverages market. Addition to this, advantageous demographics of young population countries is resulting in increased number of potential customers. These factors are anticipated to strengthen the growth of global alcoholic beverages market during the forecast period.

Rising Number of Distribution Stores Across the World

Along with rapid urbanization, the number of alcohol distribution stores and supermarkets across the global are increasing. Furthermore, availability of various products at several prices in stores is believed to foster the growth of global alcoholic beverages market.

Evolving economies across the world such as India, China and others are believed to witness increased consumption of alcohol per person. In 2019, average volume per person in the market for alcoholic drinks amounted to 42.1 liter. New product development and innovations in alcoholic beverages industry such as launch of new category, country specific product launch, among others are also poised to impel the growth of market.

Barriers – Alcoholic Beverages Market

‘Good Servant but a Bad Master’

Consumption of ethanol as wine, beer and spirits has a strong ability to mold people’s behavior and attitude. Furthermore, according to CDC, six people die every day due to alcohol poisoning or drinking too much alcohol. To curb the consumption of alcohol, various institutes and organizations are running awareness campaigns and helpline centers. Further, this increasing awareness among population is making them to shift to non-alcoholic drinks which is negatively impacting the growth of alcoholic beverages industry.

Segmentation Analysis

On the basis of product type, the market is segmented into malts, wine, and distilled spirits. Distilled spirits segment captured approximately 40.0% of the global alcoholic beverage market in 2022. It was followed by malts segment in terms of market share in 2022. Distilled spirits segment is further sub-segmented into vodka, rum and others.

Global alcoholic beverages market is also segmented by distribution channel segment, among which, on-premise segment accounted for highest market share in 2022. The on-premise sector segment grabbed nearly 47.3% share in the distribution channel segment in 2022. Addition to this, growth in retail establishments will drive sale of alcoholic beverages in the years ahead.

alcoholic beverage market

Geographical Analysis

In terms of geography, the Alcoholic Beverage market is segregated into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Europe accounted for the major share of the global Alcoholic Beverage market. Europe Alcoholic Beverage market is anticipated to reach USD 601.9 Billion by the end of 2023. Europe Alcoholic beverage market accounted for a market share of 33.2% in 2023.

Competitive Analysis

The report also covers detailed competitive analysis of major market players of global alcoholic beverages market, such as Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, United Spirits Ltd., Carlsberg Group and other key & niche players. The alcoholic beverages market is witnessing a wide range of industry activities such as product launch, acquisition, partnership, and expansion across the globe. For instance, in October 09, 2019, Pernod Ricard announced the acquisition of Castle Brands by a subsidiary of Pernod Ricard S.A., through a cash tender offer followed by a short-form merger. This acquisition has helped the company to expand its sales into the spirits market and strengthen its product portfolio.


By Product Type

  • Malts
  • Wine
  • Distilled Spirits
    • Whiskey
    • Vodka
    • Rum
    • Others

By Distribution Channel

  • On-Premise
  • Convenience Stores
  • Liquor Stores
  • Grocery Shops
  • Internet Retailing
  • Supermarkets

By Geography

- North America (U.S. & Canada)

- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)

- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)

- Latin America (Brazil, Mexico and Rest of Latin America)

- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as

  • Anheuser-Busch InBev SA/NV
  • Bacardi Limited
  • Beam Suntory Inc.
  • Constellation Brands Inc.
  • Diageo Plc
  • Heineken Holding NV
  • Molson Coors Brewing Co.
  • Pernod Ricard SA
  • United Spirits Ltd.
  • Carlsberg Group
  • Other Major & Niche Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities).

The study also provides company’s positioning and market share in alcoholic beverages market.

Timeline Considered for Analysis:

- 2022: Base Year

- 2023 to 2032: Forecast Period

Research Scope and Deliverables

Overview & Executive Summary

Market Drivers, Trends, Challenges and Opportunities

Market Size and Forecast Projections

Macroeconomic Indicators of Various Countries Impacting the Growth of the Market

Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global alcoholic beverages market by the following segments:

- Product Type

- Distribution Channel

Customization: We also offers customization’s in the industry report as per the company’s specific needs.



Market Value (2023)

USD 1,793.3 Billion

CAGR (2023-2032)


Growth Drivers

- Growing young population - Rising disposable income - Differentiating brands and competition - Urbanization and advantageous demographics

Major Growth Regions

Developing countries, Europe, Asia Pacific

Source of Analysis

KDMI Analysis, Secondary Research, Primary Research, Association, Government Organizations


Health concerns and awareness campaigns against excessive alcohol consumption


Product Type: Malts, Wine, Distilled Spirits (Whiskey, Vodka, Rum, Others) Distribution Channel: On-Premise, Convenience Stores, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets

Dominant Product Type (2022)

Distilled Spirits (40.0% market share)

Dominant Distribution Channel (2022)

On-Premise (47.3% market share)

Geographic Analysis

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Need Customized Report for Your Business ?

Utilize the Power of Customized Research Aligned with Your Business Goals

Request for Customized Report
Get 10% discount on any market research report of your choice.
  • Publication date: 3rd September 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

- ISO Certified Logo -

Frequently Asked Questions(FAQ)

Global alcoholic beverage market accounted is estimated to reach USD 1,793.3 Billion in 2023.

The market is expected to register a compound annual growth rate (CAGR) of 3.8% between 2023 and 2032.

Asia Pacific is the region would have high demand for product in the upcoming year

-: Our Clients :-

Subscribe to Our Company Updates

* We will not share your personal information with anyone
Go Up