United States UPF Sun Protective Clothing Market

United States UPF Sun Protective Clothing Market Size Report – In a Glance

As per the survey report on United States UPF sun protective clothing market, the market is expected to foresee a CAGR value of 8.4% during 2025-2035, and further generate a market size of USD 1625.5 Million by the end of 2035. In 2025, the market size was value at USD 752.3 Million revenue.

• The United States UPF sun protective clothing market’s growth is driven by rising awareness about skin cancer and other skin disorders.
• KDMI analyst’s growth analysis foresees growing outdoor lifestyle as the growth drivers for United States UPF sun protective clothing market.

United States UPF Sun Protective Clothing Market Analysis

UPF Sun Protective Clothing is an apparel that is specifically designed to block certain percentage of sun’s ultraviolet (UV) radiation. The Ultraviolet Protection Factor (UPF) rating is a similar component to Sun Protection Factor (SPF) used for sunscreens, which measures how much UV radiation is allowed to reach into the skin. A UPF of 30 is considered as a very good rating which provide protection by blocking 97% of sun UV rays, and UPF of 50 is considered as an excellent rating in protecting skin. The United States UPF sun protective clothing market growth is driven by rising awareness of skin cancers due to high entrance of UV radiations into the skin. As per the reports, skin cancer is the most common form of cancer among US citizens and over 6.1 million adults are treated for basal cell and squamous cell carcinomas every year. During 2000-2020, the rate of sunburned cases in adults was 29.1%, while in adolescents it was 64.4%, which leads to the growing demand for UPF sun protective clothing in the region.UV Skinz Inc, Solumbra, and Cabana Life are some of the significant participants in the market.

United States UPF Sun Protective Clothing Market Growth Drivers and Restraints

Growth Drivers

• Rising awareness of Skin cancer and UV related health risks – As the Skin cancer is the most common type of cancer in the US, the demand for skin cancer prevalence is rising, especially for melanoma and UV-based skin disorders, which drives the growth of United States UPF Sun Protective Clothing market. The exposure to harmful UVA and UVB rays causes severe risks to skin, and with the increasing awareness among consumers about the exposure damages, they are increasingly adopting preventive measures like applying sunscreens and wearing sun protected apparels. Beyond sunscreen, UPF is a measuring component that quantifies apparel rating to protect skin from sun radiations, and offers a reliable and convenient solution, especially to those who work outdoors, athletes, and others. Growing awareness has emphasized dermatologists to focus on organizing awareness campaigns and provide recommendation sessions for sun-safe clothing, and this is boosting the market growth.
• Growing outdoor lifestyle and fashion-forward functional wear – The market is influenced by growing trend of outdoor leisure activities such as hiking, beach tourism, swimming, and other sports, this has resulted into increased demand for UPF sun protected apparels. Youth and young adults influenced from social media influencers are showing interest in fashionable sun-protected clothes that fulfills requirement of both fashion as well as aesthetics. The expansion of athleisure and outdoor activities with the growing demand for fashionable apparels in US market, there is a strong demand for UPF-rated apparels associated with consumers demand for multipurpose garments offering comfort, style, and protection.

Restraints

• Perception of limited style choices – The United States UPF sun protective clothing market faces challenge due to consumers perception of having limited style choices in the fashion industry for sun-protected apparels. Also, the consumers perception affects sales of apparels and sometimes brands face difficulty in growing their business. Advancement and innovation like sun-protected garments require high investment in research and development to satisfy consumers need, which is an expensive procedure for small manufacturers, and this may limit the market growth.

United States UPF Sun Protective Clothing Market Segmentation

Our experts at KD Market Insights have segmented the United States UPF Sun Protective Clothing market research report as:

Analyst’s Observation on United States UPF Sun Protective Clothing Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with United States UPF sun protective clothing market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Mountain Hardwear has announced the new additions to its sun protection line of apparel, and entered into a partnership with The Skin Cancer Foundation. The partnership is aimed to raise awareness about the importance of sun protection during outdoor activities and expand its sun protection line of apparel. These products are tightly woven by yarn fabric which effectively blocks and reflects sun rays.

Minneapolis has acquired Coolibar, and the company operates as a designer and retailer of UPF 50+ sun protective clothing. Coolibar has raised the funding for USD 9.38 million to expand its business and design more clothing products with variety of style options in the market.

United States UPF Sun Protective Clothing Market Competitive Landscape

Some of the significant participants who top the United States UPF sun protective clothing market share:

• Coolibar Sun Protective Clothing
• Summerskin
• Solumbra
• UV Skinz, Inc.
• Solbari Sun Protection
• Cabana Life
• Columbia Sportswear Company
• Little Leaves Clothing Company
• IBKUL
• Nozone Clothing US