United States Nutraceuticals Market

United States Nutraceuticals Market Size Report – In a Glance

As per the survey report on United States nutraceuticals market, the market is expected to foresee a CAGR value of 5.4% during 2025-2035, and further generate a market size of USD 269.9 billion by the end of 2035. In 2025, the market size was value at USD 171.5 billion revenue.

• The United States nutraceuticals market’s growth is driven by rising consumer interest in health-promoting food products.
• KDMI analyst’s growth analysis foresees rising health consciousness and preventive healthcare trends as the growth drivers for United States nutraceuticals market.

United States Nutraceuticals Market Analysis

Nutraceuticals are food or component of food which are prescribed, suggested by medical professionals to fulfill nutritional demand and other health benefits for human body. “Nutraceuticals” is a combination of nutrition and pharmaceuticals, which describes the role by bridging the gap between food and medicine. These component of food can be in the form of supplements, fortified foods, and herbal products, which contains bioactive compounds. The United States nutraceuticals market growth is driven by rising consumer interest in foods that promoted health and help to maintain overall lifestyle balance. According to the reports, dietary supplements market includes more than 100,000 products and market is currently valued at USD 60 billion. Almost one-half of adults and one-third of children and adolescents prefer dietary supplements to maintain healthy lifestyle. Pfizer Inc, Abbott Laboratories, and Gemini Pharmaceuticals are some of the significant participants in the United States nutraceuticals market.

United States Nutraceuticals Market Growth Drivers and Restraints

Growth Drivers

• Rising health consciousness and preventive healthcare trends – The United States nutraceuticals market is experiencing significant growth due to rising consumer focus on preventive healthcare solutions and maintenance of overall wellbeing. The increasing awareness about leading healthy lifestyle by taking proper diet to prevent chronic diseases like obesity, diabetes, cardiovascular disorders, and others, is driving the demand for nutraceuticals in the region. Nutraceuticals help consumers to improve overall wellbeing by consuming products in the form of dietary supplements, fortified food, and functional beverages in their daily life. Growing focus on immunity-boosting has led the demand for nutraceutical products, which is a great choice for health-conscious individuals and help them to gain a healthy lifestyle. These products can be consumed by every age group and results in overall market growth.
• Technological advancements and product innovation – With the increased adoption of technological advancement in healthcare sector and emphasis on manufacturers to produce innovative products has resulted into increased demand for nutraceutical products. Supportive policies and regulations provide opportunities to institutions and companies to invest in research and development, which leads to increased innovation in products and enhance consumer experience. With these innovations in products, the companies can enhance bioavailability, plant-based and clean-label formulations, personalized solutions, and others in convenient formats like gummies, powders, and ready-to-drink beverages.

Restraints

• High cost and regulatory challenges – The United States nutraceuticals market growth faces major restraint is due to high cost of premium products, which limits the accessibility and affordability among lower and middle-income groups. The market also faces regulatory challenges, regarding clean-label, health claims, and product approvals from regulatory body which complicates the situation for manufacturers and impacts consumers’ trust. These factors slowdowns the market growth and impacts the potential of nutraceutical industry.

United States Nutraceuticals Market Segmentation

Our experts at KD Market Insights have segmented the United States nutraceuticals market research report as:

Analyst’s Observation on United States Nutraceuticals Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with United States nutraceuticals market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Pharmavite, the makers of Nature Made supplements, has announced the opening of new manufacturing and research and development facility in New Albany, Ohio. The new facility is expected to offer jobs to nearly 225 individuals with the aim to expand the business. The new facility is positioned to continue to meet consumer demand for gummies and other nature made products.

Gelteq Limited has announced its expansion and distribution agreement with Healthy Extracts Inc. The deal is aimed to expand distribution business across the United States and Canada by reducing costs and boosting revenue potential.

United States Nutraceuticals Market Competitive Landscape

Some of the significant participants who top the United States nutraceuticals market share:

• Pfizer Inc
• Herbalife International of America Inc
• Nature's Bounty Inc
• Amway Corp
• Abbott Laboratories
• Isagenix International, LLC
• Nestlé S.A
• Supplement Manufacturing Partner Inc
• Layn USA, Inc
• Gemini Pharmaceuticals