United States Meal Replacements Market

United States Meal Replacements Market Size Report – In a Glance

As per the survey report on United States meal replacements market, the market is expected to foresee a CAGR value of 7.3% during 2025-2035, and further generate a market size of USD 13.8 billion by the end of 2035. In 2025, the market size was value at USD 6.4 billion revenue.

• The United States meal replacements market’s growth is driven by increasing urbanization and changing consumer lifestyle.
• KDMI analyst’s growth analysis foresees increasing prevalence of lifestyle disorders as the growth drivers for United States meal replacements market.

United States Meal Replacements Market Analysis

Meal replacements are pre-packaged food products such as shakes, bars, or soups, which is designed to replace one- or multiple-time meal per day with a measured number of calories, proteins, fats, carbohydrates, minerals, and vitamins. These meal replacements are specifically convenient for working professionals, as it is designed to provide necessary meal-sized food by eliminating the need for preparing cooked food for every meal. The United States meal replacements market growth is driven by increasing urbanization and changing consumer lifestyle with the growing demand for packaged food products. According to the data from the National Health and Nutrition Examination Survey, the mean percentage of total calories consumed from ultra-processed foods among Youths was higher – 61.9% and in adults it was 53.0%, during 2021 and 2023. This growing consumption of high-calorie processed foods leads to increasing demand for meal replacements in the market. Medifast, Slim-Fast, and Visalis Life Sciences are some of the significant participants in the United States meal replacements market.

United States Meal Replacements Market Growth Drivers and Restraints

Growth Drivers

• Rising Health and Fitness awareness – The United States meal replacements market is influenced by rising awareness among youths and adults about health and fitness maintenance. With the increasing urbanization and shifting consumer lifestyle is resulting in the increased demand for meal replacements, that help consumers to maintain their health and fitness-check on track by consuming only required calories and other nutrients. Working professionals, fitness enthusiasts, and students are increasingly demanding for shakes, bars, and powders which provide necessary nutrients and minerals at measured quantity that helps to manage weight, support workouts, and retain energy with the enhanced taste. The rising awareness about wellness centers and culture of maintaining body wellness, contributes to the increasing fitness influencers who promotes meal replacements and results in market growth.
• Increasing prevalence of lifestyle diseases – With the growing incidence of lifestyle-related diseases like obesity, diabetes, and cardiovascular disorders has led to the increase in demand for meal replacements. These meal replacement products are packed with efficient nutrition, vitamins, minerals, calories, and fats which support consumers health and protect them from uneven eating of processed foods. Also, these meal replacements are capable of helping individuals to manage blood sugar levels, weight management, and promotes healthier eating habits. Healthcare industry also recommends individuals to consume meal replacements with the aim to fulfill body requirement and maintain wellness at the same time, this contributes to the overall market growth.

Restraints

• Perception of artificiality and taste limitations – As the meal replacements are convenient and durable solution, but many consumers refrain from consuming meal replacements due to their overly processed nature, lack natural ingredient, and has limited taste varieties. Also, these products are not as fresh as home-cooked food, which discourages consumers from consuming meal replacement products. Consumers are concerned about additives, substitutes, adulterated materials, and others, which slowdowns the growth of United States meal replacements market.

United States Meal Replacement Market Segmentation

Our experts at KD Market Insights have segmented the United States meal replacements market research report as:

Analyst’s Observation on United States Meal Replacements Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with United States meal replacements market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Sperri, a Canadian brand for organic and allergen-free plant-based meal replacement beverages, has announced its new investment led by Nadarra Ventures which will allow Sperri to expand its business into United States. The growth of Sperri is due to its expertise in replacing ingredients such as dairy, gluten, refined sugars, and soy protein, which help patients to heal naturally.

Drink Wholesome has recently launched a vegan meal replacement powder – it contains a blend of almond, oats, coconut, black walnuts, and monk fruit. This vegan meal replacement powder provides a rich balance of protein, complex carbs, and healthy fats to improve energy. Also, they are low in sugar and sodium which help individuals to maintain their wellness.

United States Meal Replacements Market Competitive Landscape

Some of the significant participants who top the United States meal replacements market share:

• Medifast
• Slim-Fast (Glanbia)
• Herbalife
• Atkins (Simply Good Foods)
• Visalis Life Sciences
• Isagenix
• Shaklee
• AMWAY (Quixtar)
• Nu-Skin
• BODI (The Beachbody Co.)