United States Dental Insurance Market

United States Dental Insurance Market Size Report – In a Glance

As per the survey report on United States dental insurance market, the market is expected to foresee a CAGR value of 8.9% during 2025-2035, and further generate a market size of USD 211.4 billion by the end of 2035. In 2025, the market size was value at USD 92.7 billion revenue.

• The United States dental insurance market’s growth is driven by rising awareness of maintaining oral health.
• KDMI analyst’s growth analysis foresees rising demand for preventive care as the growth drivers for United States dental insurance market.

United States Dental Insurance Market Analysis

Dental insurance refers to health coverage, designed to cover costs of dental treatments such as routine checkups, cleanings, fillings, and more complex procedures like root canals or extractions. This type of insurance help patients to reduce and manage out-of-pocket costs and enhance financial security which encourages patients to adopt preventive care and boost overall health. The US dental insurance market growth is supported by rising awareness of maintaining oral health to have a great impact on overall wellness, leading to growing demand for preventive care. According to CareQuest report, approximately 72 million individuals (27%) do not have dental insurance in the US, and over three times the percentage of adults lacks health insurance. The lack of dental insurance in the region emphasis the government to increase coverage ratio and promote dental insurance in the region. Aetna, Dental Select, and Delta Dental are some of the significant participants in the US market.

United States Dental Insurance Market Growth Drivers and Restraints

Growth Drivers

• Rising oral health awareness and preventive care demand – The US dental insurance market growth is influenced by rising oral health awareness among people, which has a significant impact on person’s overall health. The increasing aging population in the region is driving the demand for preventive care in the dental market, as aged people are more prone to age-related dental diseases like tooth loss, regular check-up, early diagnosis, and cleanings. Supportive policies by government, promoted oral health maintenance and organizing of public health awareness campaigns are driving the adoption of innovation in medical sector to led long-term cost saving and health benefits. The growing demand for regular check-ups and awareness is leading the individuals to seek insurance plans that offer comprehensive preventive expenses and other costs related to dental care.
• Customization, technology integration, and employer benefits – The US dental insurance market is experiencing potential growth with the adoption of flexible and customizable plans in the industry with the increased integration of technological advancement, which attract individuals to take up preventive care procedures. With the technology integration, insurers are emphasized to invest in user-friendly solutions such as online plan comparisons, tele-dentistry, and Ai-driven options in claiming insurance coverage, that enhances industry performance and service conveniency. Additionally, employers are increasingly adopting strategies to offer dental insurance, with the aim of improved oral health, due to increased disposable income, resulting in the affordability of basic, preventive procedures.

Restraints

• Limited coverage and high premium costs – Despite of various benefits in adopting dental insurance, the US market faces challenge as the insurance companies provide limited coverage to dental treatments and have higher cost of premium, which discourages lower and middle-income group to purchase dental insurance. Many plans offer preventive and minor procedures coverage, but for major treatments like root canals, crowns, or extractions have limited coverage policy. Therefore, the lack of potentiality of dental insurance for covering major surgeries and procedures, slowdowns the market growth in the US region.

United States Dental Insurance Market Segmentation

Our experts at KD Market Insights have segmented the United States dental insurance market research report as:

Analyst’s Observation on United States Dental Insurance Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with United States dental insurance market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Overjet, the world-leader in dental AI, has announced the launch of the Dental Clarity Network (DCN). The DCN is launched to improve consumer experience by removing friction between payers and providers. The initiative allows providers to know that they’ll be skipping the manual insurance review process for wide range of procedures, making it easier for providers and patients to access service.

Sun Life US, has announced the launch of two new PPO dental plans for employer clients, to help their employees enhance their benefit and get more coverage for dental care they need. The Preventive Reward option provides incentives to people to get regular cleanings by adding money to the annual maximum amount covered under policy, while the RollMax allows to roll over a portion of unused maximum dollars for future use.

United States Dental Insurance Market Competitive Landscape

Some of the significant participants who top the United States dental insurance market share:

• Aetna
• Dental Select
• Blue Cross Blue Shield
• Delta Dental
• Lincoln Financial Group
• CareFirst
• Principal Financial Group
• Ameritas
• UHC Dental Individual
• UnitedHealthcare
• Dentegra