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An application programming interface (API) is also referred to as middleware; is a set of standard software functions designed for process efficiency. API is the interface between the device's resource and the app it is used on. The API is used to create services and applications that are free from the limits of the device on which the program is running. Telecom APIs enable application developers to build up services such as payment, SMS, and webRTC on their mobile applications, resulting in increased user-specific procedures, improved customer experience, and increased adoption of their applications. Huge investments are made by telecommunications carriers to set up their own API platform in a corporation with aggregators and service providers with a view to maximizing profits. Telecom carriers may face challenges from over-the-top (OTT) service providers.
API helps developers of applications to market and enhance their experience with their applications to customers. The growing number of smartphone users switching to the 4G / LTE network and the increase in mobile application usage due to increased mobile internet consumption are key drivers for an increase in the global API market. For the growth of the global API market, the spread of cloud technology and the mobile internet is important. OTT service providers, however, are flooding the margins and revenues of telecom operators, thereby curbing the growth of the global API market. With the rise in machine-to-machine devices (M2M) adoption, the global API market is expected to grow.
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Telecom APIs are gaining popularity in the global telecom sector as these APIs allow telecom service providers to stay ahead in the market and keep their cash inflow in this information and communication technology era. With the help of software programs that act as an interface between the application and the platform used by the application, telecom APIs facilitate telecom services such as SMS, IVR, and phone calls. Using APIs, service providers can enable swift communication between the application and the device on which the application is run, enabling telecommunications service providers to implement enhanced services in significantly less time than before for their customers.
The increasing demand for telecommunications services is a major driving factor in the telecom API platform market. Increasing numbers in the mobile app and e-commerce sector are the key drivers that fuel market growth. Growing demand for cloud computing and IoT-based devices is also driving the market growth. In addition, increasing competition among providers of telecommunications services to enhance the user experience, monetization of operating telecom services, increased use of the 4G/5G internet, and machine-to-machine devices are driving the growth of the market for telecom API platforms. The main restraining factor that could affect market growth is the government's legal policies and regulations related to the telecommunication industry. Lack of awareness in small and medium-sized operators about the telecom API platform could curb market growth.
Due to the early adoption of 4G / LTE and a tremendously high rate of smartphone users, North America holds the major market share of the global API market. North America also has an extensive community of API developers. In the forecast period, Asia Pacific is expected to experience high market growth for the global API. The rapid progression rate of 4G adoption is one of the main reasons for the growth of the global API market. In addition, the growing use of M2M devices and the increasing number of mobile users are the other factors that are responsible for the rise in global API market growth.
The report also covers detailed competitive analysis of major market players of the global telecom API platform market such as NEC Corporation, Twilio Inc., Twilio Inc., Vodafone Group PLC, Alcatel-Lucent, NICE Systems Ltd., Apigee Corporation, Orange S.A. Inc., Verizon Communications Inc., Tropo Inc., and other major & niche players. The global market for the telecom API platform is witnessing a wide range of industry activities such as product launch, innovation, acquisition, partnership, research & development, and expansion across the globe.
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- SMS, MMS, and RCS API
- Web RTC API
- Payment API
- Content Delivery API
- ID/SSO and subscriber API
- IVR/voice store and voice control API
- M2M and IoT API
- Location API
By End Use
- Enterprise developer
- Internal developer
- Partner developer
- Long tail developer
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand, and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa)
The report profiles various major market players such as
- Vodafone Group PLC
- Aspect Software
- Twilio Inc.
- AT&T Inc.
- Apigee Corporation
- Orange S.A.
- Verizon Communications Inc.
- Tropo Inc.
- Other Major & Niche Players
Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities). The study also provides company’s positioning and market share of the overall market.
Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges, and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyses the global telecom API platform market by the following segments:
Customization: We also offer customization’s in the industry report as per the company’s specific needs.
Key Questions Answered in the Global Telecom API Platform Industry Report
- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have a high demand for products in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are the various long-term and short-term strategies adopted by the market players?
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