Stand Up Paddle Board Market

Stand Up Paddle Board Market - By Product, By Length, By Applications, By Distribution Channel & Global Region - Market Size, Trends, Share & Forecast 2022-2027

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  • Status : Upcoming
  • Published on: May 2022
  • Report ID: KDMI-6868
  • Available Format: PDF/Excel/DOC


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Stand-Up Paddle Board is a thick and long surfboard-like device used in stand up paddle boarding (SUP) which is an outdoor water sports activity, having its roots in Hawaii. SUP is a combination of kayaking and surfing in which a rider/operator stands up on a large surfboard and uses a long paddle to move through the water.

The choice of the size of the board usually depends on the user’s weight, where the height can also play a minor factor. Wider boards are said to give better stability for beginners, as well as users who plan to do casual activities with their board, such as yoga, touring and fishing.  Narrower boards are more agile and are mostly used by advanced paddlers and for SUP surfing. Paddleboards are usually used on flat water lakes, offshore, rivers and at turfs.

Stand up paddle boarding is an increasingly popular way of keeping fit, and improving core-stability. The global stand up paddle board market is expected to witness high growth at a compelling CAGR in the coming years.


The growth of this market is attributed towards various pertaining factors including the exponential growth in the tourism industry, increasing adoption of stand up paddle boards due to its fitness benefits, its increasing popularity in emerging countries, rise in the number of consolidation of companies and local brands in the paddle boards market etc.

The key established manufacturers in the market are being witnessed to be shifting their products rapidly from standardized all-use inflatable SUPs to premium purpose-oriented SUPs such as lightweight and high-performance variants for racing, and broad and stable ones for fishing or exercising. This has significantly resulted in the demand for paddle boards to go high on a global level.

Moreover, adoptive innovative technologies and use of novel materials in the new SUP product ranges in the form of attachment fixtures for action cameras, GPS units, and other gears which are inclined towards making the SUPs more user-friendly, durable, and which give them greater utility, contribute in boosting the growth of the global stand-up paddleboard market.

Furthermore, global demand for stand-up paddleboards has increased as SUPs help in creating a relaxing environment while practicing yoga and also while exercising. Also, Adventure tourism is now a rapidly growing segment of the tourism industry. Adventure tourism includes various activities such as climbing, paddle boarding rafting, and others. The use of the SUPs is growing remarkably in these activities, and fueling market growth significantly.

Also, with the increase in number of agencies and tour guides offering standup paddle-boarding adventure packages and the increasing training facilities and instructors across the US and European countries who offer SUPs for yoga classes, the demand for SUPs is growing.

However, factors such as high costs of Stand Up Paddle Boards and preference for rentals by consumers are expected to slow down the overall growth of this market.


By Product:

  • Inflatable SUP Boards
  • Solid SUP Boards

By Length:

  • Less than 10 feet
  • 10 feet – 11 feet
  • More than 11 feet

By Applications:

  • For Surfing
  • For All-Round
  • For Flat-water or Touring
  • For Racing
  • Others

By Distribution Channel:

  • Online
  • Offline
    • Supermarket/ Hypermarket
    • Specialty Stores
    • Retail Stores
    • Others


The stand up paddle board market is attaining major traction in some of the emerging economies including India and China in the Asia Pacific and many other countries across North and South America. This can be interpreted as the result of the adoption of latest global trends by the younger generations in these regions along with other factors.

Though, due to Covid-19, all regions globally have faced tremendous step-downs, also as an immediate effect of the lockdowns imposed, this market is set to massively expand as soon as normalization hits after the lessening of effects of the ongoing pandemic.


  • Airhead Sports Group
  • Boardworks Surf & Sup
  • Cascadia Board Co
  • Starboard
  • Wenonah Canoe
  • BIC Sport
  • C4 Waterman
  • Tower Paddle Boards
  • RED Paddle
  • Coreban
  • Clear Blue Hawaii
  • Hobie
  • Sea Eagle
  • SlingShot
  • Clear Blue Hawaii
  • F-one SUP
  • Laird StandUp
  • Naish Surfing
  • Sun Dolphin
  • Rave Sports Inc.
  • NRS
  • Other Players


  • In October 2020, SOL Paddle Boards, Colorado’s high-performance stand up paddle boards since 2011, announced Chris Johnson as the brand’s Executive Director of Operations. Reportedly, Johnson’s appointment reaffirmed SOL's commitment to innovation, quality and world-class customer service.
  • In October 2020, Bluefin, a UK-based company, in an interview, described itself as “an ocean-spirited family business” passionate about building competitively-priced, premium inflatable SUP boards without compromising on quality.  The company has been winning #1 Best Inflatable SUP* for the last two years.

Timeline Considered for Analysis:

- 2021: Base Year

- 2022: Estimated Year

- 2022 to 2027: Forecast Period

Research Scope and Deliverables

Overview & Executive Summary

Market Drivers, Trends, Challenges and Opportunities

Market Size and Forecast Projections

Macroeconomic Indicators of Various Countries Impacting the Growth of the Market

Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyses the global stand up paddle board market by the following segments:

- Product

- Length

- Applications

- Distribution Channel

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Stand Up Paddle Board Industry Report

  • What is the overall market size in 2021? What will be the market growth during the forecast period i.e. 2022-2027?
  • Which region would have high demand for product in the upcoming years?
  • What are the factors driving the growth of the market?
  • Which sub-market will make the most significant contribution to the market?
  • What are the market opportunities for existing and entry-level players?
  • What are various long-term and short-term strategies adopted by the market players?

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