South Korea Hangover Cure Products Market

South Korea Hangover Cure Products Market Size Report – In a Glance

As per the survey report on South Korea hangover cure products market, the market is expected to foresee a CAGR value of 16.2% during 2025-2035, and further generate a market size of USD 1530.7 million by the end of 2035. In 2025, the market size was value at USD 321.3 million revenue.

• The South Korea hangover cure products market’s growth is driven by the culture of consuming alcohol and demand for hangover cure products to prevent from side-effects.
• KDMI analyst’s growth analysis foresees deep-rooted drinking culture as the growth driver for South Korea hangover cure products market.

South Korea Hangover Cure Products Market Analysis

Hangover cure products are designed to prevent symptoms that are associated with hangover, such as headaches, nausea, fatigue, and dehydration. These products are a combination of ingredients like electrolytes, vitamins, amino acids, and herbal extracts that helps in controlling hangover and offer recovery from its effects. South Korea hangover products market growth is driven by rising demand for herbal extract ingredients which are eco-friendly and have no-side effects. Also, increasing urbanization and social lifestyles are influencing the consumption of alcohol in parties and on occasions leading to growing demand for cure products. According to the reports, the drinking rate of total adult male was 84%, with 87.6% for men aged over 65 years and 64.9% for men aged below 65 years, in 2023. The Koreans are the largest consumers for alcohol market which leads to the growing demand for hangover cure products to prevent consumers from side effects. HK inno.N Group, Bayer AG, and HANDOK are some of the significant participants in the South Korea hangover cure products market.

South Korea Hangover Cure Products Market Growth Drivers and Restraints

Growth Drivers

• Deep-rooted drinking culture – South Korea have a culture of consuming alcohol in parties, anniversaries, or any other occasion. Alcohol consumption is not a only a cultural activity but it is also widely accepted in social customs, including both personal and professional life, this leads to the growing demand for hangover cure products in the country. The country’s tradition like “hoesik” and “sul-jip” are important part of individuals life in maintaining corporate bonding. Over consumption of alcohol is common is such get-togethers or corporate dinners, and declining to alcohol is often viewed as impolite. The culture of alcohol consumption has resulted in the rise of hangover cure products that can help in recovering from post-drinking effects. Therefore, hangover cure products have become a part of their life, leading to the growth of South Korea hangover cure product market.
• Rising alcohol consumption & urban lifestyles – The country is experiencing rapid urbanization in cities like Seoul, Busan, and Incheon, which have led to increased alcohol consumption. The expanding urbanization often leads to social gatherings and social drinking, as a way to enjoy life and this leads to more frequent consumption of alcohol and frequent need for hangover cure products. Also, long working hours and increased stress at corporate level has increased the alcohol consumption trend to manage stress at corporates and maintain productivity. These factors have created a strong demand for alcohol and hangover cure products.

Restraints

• Weak clinical evidence – The consumers intake alcohol and depends on hangover cure products to prevent themselves from side-effects, but there are some limitations like no clinical evidence available to consumers about depending o hangover cure products, which restraints the market growth. Many herbal remedies or ingredients like raisin tree extract, milk thistle, and Asian pear juice – which supports liver functionality but might not been safe for alcohol consumers and leads to severe medical conditions. The lack of products and ingredients knowledge can lead to severe side effects, which limits the overall market growth.

South Korea Hangover Cure Products Market Segmentation

Our experts at KD Market Insights have segmented the South Korea hangover cure products market research report as:

Analyst’s Observation on South Korea Hangover Cure Products Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with South Korea hangover cure product market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Chong Kun Dang has announced the launch of hangover relief product named “Thank You Shots” comprising liquid and tablets, which are the first to be available at convenience stores. An addition to its Kkaenoni range, the product contains Nonitri, an ingredient that is proven to have high efficiency in alleviating hangovers.

Kolmar Global has announce to appoint South Korean actor Ji Chang-wook as the first global ambassador for its leading hangover cure brand “Condition”. This move is aimed to bolster its presence in Southeast Asian markets and beyond. Conditions success is attributed to its strong consumer base in South Korea.

South Korea Hangover Cure Products Market Competitive Landscape

Some of the significant participants who top the South Korea hangover cure products market share:

• HK inno.N Corp
• GLAMI.COM
• Dong-A Socio Holdings
• Samyang Holdings Corporation
• Bayer AG
• HANDOK
• Abbott
• Flyby
• Revival
• Vit2go Online Shop
• Zolv