South Korea Beauty and Personal Care Products Market

South Korea Beauty and Personal Care Products Market Size Report – In a Glance

As per the survey report on South Korea beauty and personal care products market, the market is expected to foresee a CAGR value of 6.8% during 2025-2035, and further generate a market size of USD 24.8 billion by the end of 2035. In 2025, the market size was value at USD 13.7 billion revenue.

• The South Korea beauty and personal care products market’s growth is driven by rising influence of social media on youth.
• KDMI analyst’s growth analysis foresees innovation and product diversification as the growth driver for South Korea beauty and personal care products market.

South Korea Beauty and Personal Care Products Market Analysis

Beauty and Personal care products refers to wide range of items which are used to maintain hygiene of skin, grooming, and enhancement of overall appearance. This spectrum includes various segments like skincare, haircare, makeup, oral care, and others, all of which leading to the improvement of individuals personality. These products are used to enhance beauty, personal style, and overall well-being. The South Korea beauty and personal care products market growth is driven by rising influence of social media on youth and the impact of K-beauty expansion in the country. According to a report, the South Korea’s people are increasingly adopting for derma cosmetics and body care products with a 40% increase in sales of derma products. As the South Korea is the fourth-largest cosmetic exporter, the demand for innovative products is rapidly growing, leading to the market growth. L’Oreal, Unilever, and Estee Launder Companies Inc are some of the significant participants in the South Korea market.

South Korea Beauty and Personal Care Products Market Growth Drivers and Restraints

Growth Drivers

• Global appeal of K-beauty and Cultural influencers – The South Korea is popular for its K-beauty and cultural practices of maintaining skin health by timely and routinely performing personal care, leading to the growth of South Korea beauty and personal care products market. The K-beauty products are popular in all over the world, due to its innovative formulations, high-quality ingredients, and aesthetic packaging, that drives the growing demand for products in the market. Korean beauty brands have played a significant role in culture practices by leveraging its products and exporting to world-famous K-pop, K-drama, and social media influencers, which has enhanced brand image and build strong consumer base. The reputation of K-beauty products in both domestic and international markets, have encouraged individuals to adopt such products.
• Innovation and Product diversification – The South Korea beauty market is increasingly adopting innovation and advancement in formulating products, along with companies investing in research and development to create a user-friendly and eco-friendly products. Adoption of innovation led the industry players to create unique products like multifunctional cosmetics, personalized skincare solutions, and others using natural ingredients. The growing awareness among individuals for clean and green beauty products has created a stronger demand for advanced and innovative products in the market, leading to the market growth.

Restraints

• Competition and market saturation – South Korea beauty market is a fastest-growing market which attracts more companies to conduct their business, limits the growth of newer brands due to old players leading the market. Newcomers face challenge in setting-up their business, as old companies has already attained significant growth and understood the market demand by adopting innovative systems. The frequent changes in trends and rapid product launches have resulted in the short lifecycles of products, with narrowing profit margins and higher investment in research and development for market products.

South Korea Beauty and Personal Care Products Market Segmentation

Our experts at KD Market Insights have segmented the South Korea beauty and personal care products market research report as:

Analyst’s Observation on South Korea Beauty and Personal Care Products Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with South Korea beauty and personal care products market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

L’Oreal group has announced to acquire Swiss retail group’s subsidiary firm Gowoonsesang Cosmetics Co Ltd, to meet the rising demand for K-beauty and scientifically approved skincare solutions.

IMCD has announced to enter into an agreement and acquire the personal care and pharmaceutical business of YCAM Corporation. The acquisition is aimed at expanding its business in personal care and beauty market to further enrich life science portfolio.

South Korea Beauty and Personal Care Products Market Competitive Landscape

Some of the significant participants who top the South Korea beauty and personal care products market share:

• Amorepacific Corporation
• Nature Republic
• The Face Shop Inc
• Beiersdorf AG
• L'Oreal S.A
• Estée Lauder Companies Inc
• Procter & Gamble Company
• Unilever
• Banila Co.
• Clubclio.Co.Ltd
• Dr. Jart+
• SON&PARK
• PFD Co. Ltd