Smart Toilet Market By Type (Wall Hung Toilet, Close-Coupled, Single Floor Standing Toilet, One-Piece Toilet, Others); By Technology (Mobile Application, Non-Mobile Application); By Usage (Residential, Commercial); By Distribution Channel (Online Store, Offline Store); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032
Smart Toilet Market Overview
The global smart toilet market size was valued at around USD 7.4 billion in 2022 and is projected to grow at a compound annual rate of growth (CAGR) of around 12.1% from 2022 to 2032.The market size is projected to succeed in USD 23.2 billion by 2032.
A smart toilet is an arrangement of smart devices and pieces of equipment in a toilet made with ceramic and other fine materials. It has advanced built-in mechanisms and facilities which include warming water, air drying and automatic flushing. It also includes features such as: UV bacterial killing light nozzle, auto open seat covers, Bluetooth connectivity, music playing, water level management, self-deodorizing, water jets and artificial flush sounds to mask noises and other beneficial features.
Smart toilets offer better user experience, sustainably and improved hygiene and can be used for operating medical functions such as urine and stool analysis for medical monitoring also. In addition, its hands-free features are also very useful for aging people and people with disabilities, who have limited mobility and find difficulty in manual operation of things.
The Smart Toilet has wide application predominantly in the commercial, residential, and healthcare sectors.
Smart Toilet Market Drivers
The growth of this market is attributed towards major pertaining factors including; the worldwide rising concerns regarding hygiene and contagious diseases, the globally growing popularity amongst the consumers towards smart household products, the rising adoption of smart technologies in commercial and household and corporate buildings across various regions, the increasing popularity of voice-controlled equipment and the internet of things technology, the increasing demand for smart toilets from the modern trend of smart homes and smart cities and the growing acceptance of hygienic and comfortable smart toilets at the global level etc.
Additionally, the massive growth of the commercial sector across various regions around the globe has given rise to proliferating number of commercial construction activities which is leading to a surge in the number of new offices, hotels and lodging buildings comprehensively. Due to this and along with the rise in employment & urbanization, the demand for smart toilet is gaining popularity, especially in the healthcare and hospitality sector as they offer enhanced comfort and hygiene to the users. Also, the surging number of residential and office spaces with significant requirement for sophisticated interiors as well as stylish bathroom fittings is further creating ample amount of opportunities for the global expansion of this market.
Moreover, the growing number of initiatives by the governments of various regions for the enhancement of public life and for increasing hygiene factor among the masses, in the form of smart water, smart public service, smart buildings and homes, and smart integration is propelling the demand for smart toilets and providing tremendous amount of opportunities for the market players to grow in the market. Governments; with the implementation of the concept of smart bathroom and toilet in the construction sector to curb the high energy cost and saving electricity, are also emphasizing on creating awareness about water conservation due to the water scarcity faced by many countries including China, France, Germany India, Australia and South Africa. This is projected to persuade people to increase their spending on advanced products, including smart toilet vanities, which in turn, will augment the growth of the smart toilet market considerably in the near future.
Furthermore, other factors such as the rising popularity of such products amongst the elite class population, the increasing digitization of processes worldwide, the increasing migration of people from rural to urban areas, the growth in the hospitality sector and the growing hectic work culture of people in the IT industry will further enhance the growth of the market.
However, factors such as the high cost of implementation, the dominance of traditional toilets over smart toilets and ordinary bath products, the prevalence of domestic sanitary-ware product manufacturers and the lack of knowledge regarding the use of smart toilets hamper the growth of this market.
Smart Toilet Market Segmentation
- Wall Hung Toilet
- Single Floor Standing Toilet
- One-Piece Toilet
- Mobile Application
- Non-Mobile Application
By Distribution Channel
- Online Store
- Offline Store
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Smart Toilet Market Regional Insights
The Asia Pacific region is the largest and the fastest growing regional market for smart toilets followed by Europe and North America. The region is anticipated to continue to dominate in the market in the forthcoming years as well on account of the massive growth predicted in the region in the years ahead. The growth in the region can be attributed to factors such as; the increasing adoption and manufacturing of smart toilets in the region, the growing investments by governments in the region to build smart toilets, the expansion of the hospitality sector, the increasing awareness towards the benefits of smart toilets and importance of hygienic sanitary facilities and the rise in residential and commercial construction projects in the region. Furthermore, the surging urban population, the growing disposable incomes of people and the changing lifestyle of consumers along with adoption of luxury products also contribute effectively in the growth of the market in this region. The major contributors in the region include Japan, India, China and South Korea.
The European region is the second largest regional market for smart toilets and is the region which has grown tremendously in the recent years. The upcoming years are predicted to bring substantial growth in the region owing to factors such as the proliferating consumer spending in the region on maintaining bathroom hygiene and related products and the rising adoption of innovative washroom technologies etc. The major contributors in the region include Germany, U.K and France.
The North American region also holds a significant share in the smart toilet market and is expected to witness monumental growth in the coming years owing to factors such as; the increasing demand and application of smart toilets in the hospitality sector, the growing premium commercial real estate sector and the increasing governmental support towards the installation of smart bathroom products both in the residential and commercial arenas etc. The major contributor in the region is the U.S.
Smart Toilet Market Key Players
- Geberit AG
- Caroma Industries Limited
- Ove Decors
- Wellis Magyarország Zrt.
- Kohler Co.
- Duravit AG
- Fortune Brands
- GWA Group Limited
- Jomoo Group
- Dongpeng Ceramic
- Villeroy & Boch
- Huida Sanitary Ware Co.
- Masco Corporation
- Bradley Corporation
- NIU Smart Toilet
- Roca Sanitario S.A
- Toto Ltd.
- LIXIL Group Corporation (DXV American Standard)
- Other Players
- In January 2021, Bemis Manufacturing Company, the world's largest toilet seat manufacturer, announced its acquisition, effective December 29, 2020, of Bio Bidet, an established and successful bidet company that includes bidet and smart toilet seats, and bidet attachments.
- In February 2021, Cardiac health-monitoring smart toilet seat maker Casana (formerly Heart Health Intelligence) raised $14 million in a Series A funding round led by General Catalyst and the Outsiders Fund. It is currently undergoing the FDA clearance process for its Heart Seat device. In addition to this, Casana announced that Austin McChord, the founder and former CEO of cybersecurity technology company Datto, will be stepping in as the startup's new CEO.