Smart Fertility Tracker Market: Global Size, Share, Trends, Growth and Forecast, 2022-2032

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Smart Fertility Tracker Market Overview and Definition

A smart fertility tracker is an electronic device or app that helps women track their menstrual cycles and identify their fertile periods. Smart fertility trackers use a variety of methods to track menstrual cycles, such as monitoring basal body temperature, hormone levels, and cervical mucus, among others. By providing accurate and personalized information about a woman's menstrual cycle, smart fertility trackers can help women identify the best time to try to conceive.

The smart fertility tracker market includes the production, sale, and distribution of smart fertility tracking devices and apps. Smart fertility trackers are typically designed to be user-friendly and can be easily integrated into a woman's daily routine. Some smart fertility trackers also provide additional features, such as personalized insights and recommendations, connectivity with other devices, and integration with healthcare providers.

The global smart fertility tracker market has been growing steadily over the years, driven by increasing awareness of fertility health and the growing emphasis on proactive and personalized healthcare. The market includes various types of smart fertility trackers, such as wearable devices, portable monitors, and smartphone apps, among others. Popular smart fertility tracker manufacturers include Ava Science Inc., Tempdrop, Glow Inc., and OvaCue, among others.

Smart fertility trackers are digital medical devices used by women which help in tracking, predicting and managing their fertility conditions based on physiological fertility parameters and indicators such as the basal body temperature (BBT) etc. They make use of science and smart computer based algorithms with high level accuracy for achieving their results.

The wearable smart fertility devices typically record data in the form of BBT and also detect the body’s natural physical signals such as breath, saliva or heart palpitations whereas non-wearable devices are the ones which are involved in detecting the hormones levels related to fertility in urine or cervical fluids.

The smart fertility trackers after receiving the input data from the user manually or by continuously gathering the data automatically, communicates it via Bluetooth or other network protocols to the smart phone app for the purpose of providing a comprehensive picture of fertility or fertile window in advance.

The global smart fertility tracker market is projected to grow at a robust CAGR in the years to come.


The growth of this market is attributed towards major relying factors including; the growing awareness among women regarding the availability and benefits of fertility tracking systems and devices, the rising incidence of pregnancy-related problems globally, the proliferating child birth rates worldwide and the growing capabilities as well as adoption of smart devices across regions etc.

Additionally, the rate of unintended pregnancies around the globe has been on the rise tremendously for the past 10-12 years or so, especially in the low and middle income regions. Some major reasons attributable to this is the weakening adoption of contraception, the fear of side effects of contraception, unprotected intercourse, underestimation of the likelihood of conception and others. As a result, awareness programs and initiatives by governments and NGOs to promote family planning and planned pregnancies have increased. Also, the advent of smart fertility trackers have aided to this problem significantly as they can predict safer days to intercourse, or days with minimum or zero chances of getting pregnant. Women are witnessed to adopt these smart fertility trackers to get a picture of their body signs for preventing pregnancy naturally. This factor alone creates massive growth opportunities for the growth of the smart fertility tracker market.

Moreover, the increasing investments in research and development activities by major market players are resulting in new and innovative product launches with added features and benefits into the market. Novel technologies such as advanced easy to use trackers with high accuracy, contact-free fertility trackers which can be kept under the mattress and others are creating massive growth opportunities for revenue growth for the manufacturers. Alongside, the increasing marketing strategies portraying the advantages of smart fertility trackers also are contributing comprehensively to the growth of this market.

Furthermore, other factors such as the growing ecommerce industry aiding in the easy availability of smart products , the availability of technologically advanced biosensors connected to smart devices that simplify recording, storing and analyzing data and the growing activities such as mergers, acquisitions, joint ventures, collaborations, and partnerships among market players are further fueling the growth of the smart fertility trackers market substantially.

However, the high rates of these devices, the growing concerns regarding the accuracy and effectiveness of fertility trackers, the low recommendation for smart fertility trackers from doctors and clinicians due to skepticism and their less adoption in low-income countries and rural-areas hamper the growth of this market.


By Type:

  • Wearable
  • Non-wearable

By Technology:

  • Basal Body Temperature Based Trackers
  • Urinary Luteinizing Hormone-Based Trackers
  • Others

By Distribution Channel:

  • Online Stores
  • Offline Stores

By Application:

  • Home
  • Hospital
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa


The North American region is the most prominent region in the smart fertility tracker market followed by Europe and is anticipated to maintain its position at the top in the foreseeable future as well. The growth in the region can be accounted to various factors including the significantly increasing awareness among women about the benefits of smart fertility trackers in the major economies of the region, the high presence of key market players in the region, the growing adoption of new and innovative technologies in the region etc. The U.S is the major contributor to the region.

The European region holds the second largest share in the smart fertility tracker market. The region is set to experience massive growth in the forthcoming years owing to factors which include the growing number of advancements in the medical and healthcare industry in the region coupled the presence of major market players in the region. The major contributors in the region include the Germany, France and the U.K.

The Asia Pacific region is the fastest growing regional market for smart fertility trackers and is poised to grow at an exponential growth in the coming years as well. The growth in the region can be attributed to factors such as the growing awareness regarding smart fertility tracking devices in the region, the proliferation of ecommerce in the region and the increasing technological advancements in the region etc. Additionally, the growing population in the major economies and the emergence of self-educated consumers in the region also contribute progressively in the growth of the market in this region.The major contributors in the region include India and China.


  • Daysy
  • YONO
  • OvaCue
  • Avawomen
  • Ovia Health
  • Conceivable
  • Comper Healthcare
  • Emay Limited
  • Ava Science Inc.
  • Tempdrop Ltd.
  • Miracare
  • Hangzhou Bangtang Network Technology Co. Ltd.
  • iXensor Co. Ltd.
  • Easy@Home Fertility
  • Raiing Medical Inc.
  • Ifertracker
  • Glow
  • Other Players


In October 2020, Femtech startup Lady Technologies launched a dual-purpose device, called kegg, designed to measure hormonal changes in a woman’s cervical fluid to help her determine the chance of conception on a given day. Kegg relies on a technology called impedance to sense electrolyte levels in a woman’s cervical fluid in order to detect the hormonal switch from estrogen to progesterone dominance that accompanies ovulation. It features a gold-plated steel cap and band ringing its tip, as well as a silicone tail to house its Bluetooth radio.

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  • Publication date: 19th February 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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