Smart Electric Toothbrush Market By Distribution Channel (Offline Stores, Online Stores); By Price Range (High, Medium); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032

Smart Electric Toothbrush Market Market Key Highlights

The global smart electric toothbrush market size was valued at around USD 3.5 billion in 2021 and is projected to grow at a compound annual rate of growth (CAGR) of around 7.6% from 2022 to 2032.The market size is projected to succeed in USD 7.3 billion by 2032.

Smart Electric Toothbrush Market Overview and Definition

The smart electric toothbrush market refers to the industry that produces and sells electric toothbrushes that incorporate advanced features such as Bluetooth connectivity, real-time feedback, and artificial intelligence.

Smart electric toothbrushes are designed to improve the user's dental health by providing personalized recommendations and tracking brushing habits over time. These toothbrushes typically connect to a mobile app, which can provide insights into the user's brushing technique and suggest areas for improvement.

In addition to Bluetooth connectivity and real-time feedback, smart electric toothbrushes may also incorporate other advanced features such as pressure sensors, multiple brushing modes, and timers to ensure users brush for the recommended two minutes.

Overall, the smart electric toothbrush market is driven by a growing awareness of the importance of good dental hygiene and a desire for more advanced, personalized oral care solutions.

Smart electric toothbrushes are electrically connected toothbrush equipped with various sensors and can be controlled through mobile apps. 

Smart Electric Toothbrush Market: Growth Drivers

Smart electric toothbrush market is thriving on the back of the oral hygiene industry. Consumers are more concerned about their health & wellness and are spending on those potential technologies that can assure their better health. Since the need for oral hygiene is increasing rapidly, leading oral healthcare equipment manufacturers such as Phillips, Colgate, Oral-B and others, have come up with advanced oral cleaning equipment such as smart electronic toothbrush. Smart healthcare technologies are on the rise across the globe. Consumers are using these smart health technologies to continuously track their health and to avoid any health issues. These smart electric brushes are also equipped with these features and consumers are using these brushes to track their oral health. These toothbrushes are integrated with the number of advanced features that improve the oral cleaning experience. The growing popularity of smart devices among the population is another major factor that is likely to act as a growth driver for the global smart electric toothbrush market during the projected period. Improving lifestyle of the middle-class population is also encouraging the demand for smart electric toothbrush across the globe.

Furthermore, the rise in the occurrence rate of oral diseases is also encouraging consumers to opt for smart electric toothbrushes. However, high cost of smart electric brushes as compared to conventional brushes and lack of awareness and slow adoption rate in rural areas are restraining the growth of global smart electric toothbrush market.

Increasing awareness of dental health: People are becoming more conscious about maintaining good dental hygiene as they become aware of the potential risks of poor oral health. This has led to an increased demand for products that can help people improve their dental health, including smart electric toothbrushes.

Advancements in technology: The development of advanced technologies, such as Bluetooth connectivity, artificial intelligence, and pressure sensors, has enabled the creation of smart electric toothbrushes that can provide real-time feedback and personalized recommendations to users. This has made the toothbrushes more effective in maintaining good dental health and has led to their increased adoption.

Growing disposable income: As disposable income increases, people are more willing to spend money on high-quality products that offer advanced features and better performance. Smart electric toothbrushes, with their advanced technology and personalized features, fall into this category and are becoming more accessible to consumers.

Convenience and ease of use: Smart electric toothbrushes are designed to be easy to use and require minimal effort on the part of the user. They are also more convenient than traditional manual toothbrushes, as they can provide real-time feedback and track brushing habits, making it easier for people to maintain good dental health.

Increasing prevalence of dental problems: The incidence of dental problems such as cavities, gum disease, and tooth decay is increasing globally. As a result, there is a growing need for products that can help people improve their dental health and prevent these problems from occurring. Smart electric toothbrushes are seen as an effective solution to this problem.

Smart Electric Toothbrush Market : Report Scope

Base Year Market Size


Forecast Year Market Size


CAGR Value



  • By Distribution Channel
  • By Price Range
  • By Geography


  • Price volatility
  • Environmental concerns
  • Intense competition
  • Technological advancements in alternative materials
  • Government regulations

Growth Drivers

  • Increasing awareness of dental health
  • Advancements in technology
  • Growing disposable income
  • Convenience and ease of use
  • Increasing prevalence of dental problems

Smart Electric Toothbrush Market: Segmentation

The research offers a comprehensive analysis of smart electric toothbrush market with respect to following sub-markets.

By Distribution Channel

- Offline Stores
- Online Stores

By Price Range

- High
- Medium

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as:

- Procter & Gamble
- Philips
- Baracoda
- Colgate-Palmolive
- Prophix
- Other Prominent Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, and recent news (acquisition, expansion, technology development, research & development and other market activities).
The study also provides company’s positioning and market share in smart electric toothbrush market.

Timeline Considered for Analysis:

- 2019: Base Year

- 2020: Estimated Year

- 2020 to 2025: Forecasted Year

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global smart electric toothbrush market by the following segments:

- Distribution Channel
- Application

Geographic Market Analysis:

The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.

Key Questions Answered in the Global Smart Electric Toothbrush Industry Report:

- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2019-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?

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  • Publication date: 28th December 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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