Portable Speaker Market - By Connectivity (Bluetooth, Wi-Fi, Others) By End User (Residential, Commercial) By Distribution Channel (Online Store, Offline Store) By Price Range (Premium, Medium, Economy) and Global Region - Market Size, Trends, Share & For

Industry Insights

The global portable speaker market accounted for USD 7.2 Billion in 2019. Moreover, it is anticipated to flourish at a CAGR of 15.8% during the forecast period i.e. 2020-2025. Factors such as growing inclination of people towards smart home and continuous innovations are expected to foster the growth of portable speaker market.

Growth Drivers – Portable Speakers Market

Technological Advancements in Audio Industry

Continuous innovation and technological advancements have resulted in launch of various new and innovative speakers including wireless, Bluetooth, sound bars, among others. Further, it is anticipated that innovative categories such as smart speakers and Bluetooth speakers are likely to enjoy fastest growth in ownership as compared to other potable speakers. However, smart speakers are being extensively adopted in English speaking countries. Companies are focusing to spread their linguistic wings and it is anticipated that sales of smart speakers would also take place in regions where majority of population speaks Chinese, French, Spanish, Italian, and Japanese. In these geographies, smart speaker category is likely to witness substantial growth in the years ahead.

Increasing Adoption of Portable Speakers in Casual Users

Increasing spending of people on portable speakers is also signaling growth of the portable speaker market in the years ahead. Price promotion strategy is also acting as a potential growth driver of global portable speaker market. Initially, the demand for portable speakers has been driven intensively by low pricing of product. Moreover, the launch of entry-level devices is resulting in increased number of ownerships of portable speakers. Addition to this, new product launches is anticipated to remain a key market trend in years ahead.

Rising proliferation of connected devices have surged the demand for wireless connectivity in urban households. Further, leading companies has been focusing on quality and innovation to increase their market share.

Segmentation

The research offers a comprehensive analysis of portable speaker market with respect to following sub-markets:

By Connectivity

On the basis of connectivity, the report has been segmented into Bluetooth, Wi-Fi and others. In 2019, Bluetooth segment accounted for a significant share of global portable speaker.

By End User

By end user, the portable speaker market has been segmented into residential and commercial. Residential sector was the leading end user in global portable speaker market. Factors such as rising adoption of connected products and increasing preference for smart homes have led to increased sales of portable speaker in residential sector.

By Distribution Channel

In distribution channel segment, offline store segment accounted for highest percentage of market share in 2019. However, online stores are believed to propel at a higher growth rate during the forecast period. Rising number of e-commerce stores and increasing internet penetration are envisioned to bolster the growth of online retailing of portable speaker market.

By Price Range

On the basis of price range, the market is segregated into premium range, medium range and economy range of portable speaker.

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as;

- Sony Corporation
- Koninklijke Philips N.V.
- Harman International Industries
- Bose Corporation
- Shure Incorporated
- Samsung Group
- Beats Electronics
- LG Electronics Inc.
- Plantronics
- Other Major & Niche Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, risk analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development expansion and other market activities.

The study also provides company’s positioning and market share in Portable Speaker market.

Timeline Considered for Analysis:

- 2019: Base Year

- 2020: Estimated Year

- 2020 to 2025: Forecasted Year

Research Scope and Deliverables

Overview & Executive Summary

Market Drivers, Trends, Challenges and Opportunities

Market Size and Forecast Projections

Macroeconomic Indicators of Various Countries Impacting the Growth of the Market

Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global Portable Speaker market by the following segments:

- Connectivity
- End User
- Distribution Channel
- Price Range

Geographical Market Analysis:

The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.

Customization: We also offers customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Portable Speaker Industry Report

- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?