Oolong Tea Market: Global Size, Share, Trends, Growth and Forecast 2022-2032

Oolong Tea Market: Overview and Definition

The global oolong tea market size was estimated at USD 320.5 billion in 2021, projected to increase at a CAGR of 4.5% during the forecast period 2022-2032.Oolong Tea is commonly consumed in China and Taiwan, and the tea is a product made from the leaves, buds, and stems of the Camellia sinensis plant. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. However, Oolong tea accounts for only 2 percent of tea consumption around the world. Also, the popularity of this oolong meal has grown in the recent past in regions of Europe and North America. 

Growth Drivers & Restraints:

The tea is a very popular beverage across the globe especially in Asian countries such as China, Taiwan, India, and others. However, the number of tea lovers across the globe is rising at a remarkable rate including Europe and North America. Oolong tea has been consumed mostly in China and Taiwan in previous years owing to their distinctive taste and health benefits. Also, consumers obsessed with tea are seeing for new tea varieties and are spending accordingly which in turn promoting the recognition of oolong tea in international markets.

Apart from this, restaurant and hotels are also adding such food & beverage items in their menu in order to improve their luxury standards. Oolong tea has several health benefits such as detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others. Rising awareness among consumers about health benefits associated with consumption of oolong tea is expected to likely affect consumer’s decision to buy oolong tea. Nowadays, consumers are opting for self-medication due to rising penetration of Internet and social media. These factors are likely to drive the growth of the market for oolong tea globally in the coming years. Growing awareness about the harmful effects of chemically processed food products is has forced more people towards organic food products such as oolong tea. However, weak market recognition as compared to other forms of tea is the key factor that is hindering the growth of the global oolong tea market.


The research offers a comprehensive analysis of oolong tea market with respect to following sub-markets:

By Product Type

- Conventional Oolong Tea
- Organic Oolong Tea

By Distribution Channel

- Online Stores
- Offline Stores

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as:

- ITO En.
- Bigelow Tea Company
- Twinings (Associated British Foods)
- Ceylon Organic Ltd.
- Teas and Thes (China) Ltd.
- Sierra Tea
- Arbor Teas
- Unilever PlC.
- Republic of Tea
- Dilmah
- Townshend's Tea Company
- The Hain Celestial Group, Inc.
- Other Prominent Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, and recent news (acquisition, expansion, technology development, research & development and other market activities).

The study also provides company’s positioning and market share in oolong tea market.

Timeline Considered for Analysis:

- 2019: Base Year

- 2020: Estimated Year

- 2020 to 2025: Forecasted Year

Research Scope and Deliverables

Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyzes the global oolong tea market by the following segments:
- Product Type
- Distribution Channel

Geographic Market Analysis:

The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.

Customization: We also offers customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Oolong Tea Industry Report:

- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?

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  • Publication date: 21st February 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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Frequently Asked Questions(FAQ)

Oolong tea is a type of tea that falls somewhere between green tea and black tea in terms of oxidation. It is made from the leaves of the Camellia sinensis plant, which are withered, rolled, and oxidized to varying degrees, depending on the desired flavor and aroma.

Oolong tea has been associated with a range of health benefits, including improved digestion, increased mental alertness, and a reduced risk of heart disease and stroke. Some studies have also suggested that oolong tea may have a positive effect on weight loss and blood sugar control.

The global oolong tea market size was estimated at USD 320.5 billion in 2021, projected to increase at a CAGR of 4.5% during the forecast period 2022-2032.

Some of the major players in the oolong tea market include ITO EN, Ltd., Bigelow Tea Company, The Republic of Tea, Harney & Sons Fine Teas, and The Mighty Leaf Tea Company. These companies are investing in research and development to develop new and innovative oolong tea products that can meet the evolving needs of the market.

Some of the emerging trends in the oolong tea market include the increasing popularity of artisanal and specialty oolong teas, the growing demand for organic and natural tea products, and the rising interest in tea tourism, where consumers visit tea-growing regions to learn more about the history and production of different types of tea.

One of the main challenges associated with the oolong tea market is the increasing competition from alternative tea varieties, such as green tea and herbal teas. Additionally, the complexity of growing and producing high-quality oolong tea can make it difficult for smaller producers to enter the market.

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