Online On-demand Home Services Market By Service Type (Home Care & Design, Repair & Maintenance, Health, Wellness, & Beauty, Other Segments); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032
Online On-demand Home Services Market Overview
The global Online on-demand home services market size was valued at around USD 3.8 billion in 2022 and is projected to grow at a compound annual rate of growth (CAGR) of around 8.3% from 2022 to 2032.The market size is projected to succeed in USD 8.5 billion by 2032.
Changing lifestyle in all the households globally demands ongoing servicing of houses across all regions of the world. The home services include those businesses which provide work and assistance on homes. The services they offer are widespread, including landscaping, moving & storage services, flooring, medication, concrete, laundry, errands, cleaning, maintenance and medical care services, cooking, and plumbing. Demand for these services is in continuous demand because it offers saving time. With the growth in Internet penetration worldwide, all the consumers can inquire and check about the service specifications and buy or register for the needed services online. The growth of the internet worldwide also helps the service providing vendors to spread their business online.
The residential cleaning services and the plumbing and cleaning also include window cleaners, carpet cleaners, and a wide variety of other home care & cleaning services that are required rarely and not as often as personal care. The adoption of online or e-commerce based cleaning and home care services is been high and growing in many mature regions such as the U.S., Canada, and Germany. Emerging countries such as Brazil, China, and India are also catching up quickly in this market.
The major advantage of the online on demand home service facility is that the customers can get service on demand at their doorstep without needing to do any hard work. With the increase in the dual parent working families and fast lifestyle, parents do not get enough time to clean the house or do not clean it as they have less time. At such instances, families’ demands the online home cleaning services that can come and clean their house easily and in very less time. Families want to spend their time with their loved ones and do not want to waste their time in cleaning or plumbing their house, hence the demand is continuously growing.
Another key factor driving the growth of the online on-demand home services market is the rise in internet websites and m-commerce platforms. The online internet based platforms provide very easy accessibility through smartphones and their websites. Consumers can see the detailed catalog of their services online without needing to visit the cleaning service provide physically. Moreover, it also provides an ease of access and convenience for their customers.
In emerging markets such as India, China, and Brazil high cost of the service through online platforms restrain the market's growth for some extent in the future. Majority of the households in these region belong to middle income group category and hence they cannot afford such services on frequent basis.
With the occurrence of COVID-19 pandemic in 2019, the market is expected to experience negative impact in 2020 & 2021. With families being extra cautious about the new people around them and social distancing norms, consumers are not registering for online services much often. Social distancing norms are being strictly followed in many countries and developed regions in the world and hence it is expected to pose a threat to the growth of the online on-demand online home services market in these 2 years. Vendors and the service providers are concerned about providing hygiene and safe servicing hence they are also taking proper measures regarding the COVID-19 norms and the service personals are also trained to take extra care while visiting the clients' households.
Online On-demand Home Services Market Segmentation
The on demand online home services market is segmentation based on service type, duration, and region. By service type, it is divided into home care & design, repair & maintenance, health, wellness, & beauty, other segments. It has been analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa based on geography.
By Service Type
- Home Care & Design
- Repair & Maintenance
- Health, Wellness, & Beauty
- Other Segments
- North America (The U.S. and Canada)
- Europe (U.K., Germany, France, Italy, Spain, Russia, Poland, Turkey, Switzerland, and Rest of Europe)
- Asia Pacific (Japan, China, India, Australia, South Korea, Vietnam, Philippines, Malaysia, Indonesia, Thailand, and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Columbia, Argentina, Chile, and Rest of Latin America)
- Middle East & Africa (South Africa, Saudi Arabia, UAE, Oman, Egypt, and Rest of Middle East & Africa)
Online On-demand Home Services Market Competitive Landscape
Prominent players profiled in the report include ABM Industries Inc., Anago Cleaning Systems, Aramark corporation, Chemdry, Cleannet, Jani-king inc, Pritchard industries inc, Sodexo, Stanley Steemer International, Inc., and The Servicemaster Company, LLC.