Natural Sweeteners Market Analysis By Type (Caloric Sweeteners and Low & No-calorie Sweeteners); By Application (Food & Beverage Industry, Personal Care Industry, Healthcare Industry and Others); By Distribution Channel (Online Channels, Offline Channels); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032

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Natural Sweeteners Market Overview

Natural sweeteners are produced from saps, syrups, and nectars found in nature, without added chemicals or fancy machinery. The global consumption of herbs as medicines, nutraceuticals, food additives, cosmeceuticals, etc. is increasing, and due to this, the demand for natural sweeteners is also rising at an unprecedented rate across every region. Maple syrup, dates sugar, stevia, honey, molasses, and coconut sugar are some most consumed natural sweeteners. Due to the strong demand for natural sweeteners, global natural sweeteners market reached at a market valuation of USD 11.2 Billion in 2022 and is estimated to grow at a CAGR of 4.4% during the forecast period, i.e., 2023-2032.

Natural Sweeteners Market Growth Drivers

Growing Health Concerns Worldwide

Natural sweeteners are the least processed products and contain a vast range of nutrients such as vitamins and minerals. The world is suffering from adverse health impact due to overconsumption of sugar, which has encouraged the consumers to look for healthier alternatives. Since these natural sweeteners are less processed, it is believed that these sweeteners are full of minerals, vitamins, and antioxidants, lower in fructose/glucose, lower on the glycemic index scale and are much healthier than sugar. Such possibilities with natural sweeteners are encouraging population across the globe to opt for natural sweeteners.

Natural Sweeteners Market Graph

Emerging Health Issues due to Over Consumption of Sugar

Overconsumption of sugar has been a serious issue recently. Overconsumption of sugar is a primary cause of obesity across the world. Apart from obesity, evidence suggests that high-sugar diets can lead to inflammation and high triglyceride, blood sugar, and blood pressure levels. Diabetes is another serious issue which is encouraging the consumers to opt for healthier sugar alternatives. The number of people with diabetes has grown enormously over the years, especially Type 2 diabetes. To prevent such health conditions, patients are advised to eat a healthy diet, avoid sugar, and saturated fats intake. However, avoiding sugar completely has never been possible for anyone. Thus, the only option for diabetes patients is left to have less harmful sweeteners such as natural sweeteners to maintain their healthy diets.

Growing Consumption in Food & Beverage Industry

Food & beverage industry is completely aware of the hype of sugar alternatives. Food & beverage companies are introducing new food & beverage product with labels stating added sugar-free, with natural sweeteners and more. Even consumers are choosing such products over ordinary products to stay healthy. Companies such as Coca-Cola and PepsiCo are shifting towards natural sweeteners from sugar.

Barriers – Natural Sweeteners Market

Presence of Alternatives

Artificial sweeteners are emerging as the biggest challenge for the natural sweeteners market. There are plenty of artificial sweeteners available in the market, stating they are entirely sugar-free and healthy. Diabetic patients believe such artificial sweeteners will allow them to eat sweets and other food & beverage items, which in turn increases the sales of artificial sweeteners. This growing sale of artificial sweeteners is likely to adversely affect the growth of the natural sweeteners market in coming years.

Natural Sweeteners Market Trends

Marketing & Advertisement

The manufactures of such products are strongly considering online channels to market & distribute these natural sweeteners products. Online stores have emerged as one of the most favorable sales channels in the natural sweeteners products market since it is easily accessible to a large consumer base around the globe.

Natural Sweeteners Market Segmentation Analysis

The natural sweeteners market is segmented in different categories including by type, by application, and by distribution channel. The market is segmented by type into caloric sweeteners and low & no-calorie sweeteners. Among this segment, the caloric sweeteners or low-Intensity sweeteners segment captured lion shares of the market in previous years. Global caloric sweeteners segment was totaled at USD 11.2 billion in 2022 and is projected to reach USD 17.1 billion in 2032 at a CAGR of 4.4% from 2022 to 2032. Caloric sweeteners such as honey, maple syrup, coconut sugar, cane juice, agave syrup, and others have been witnessing remarkable demand in previous years. However, zero-calorie type natural sweetener segment is poised to mask comparatively healthy growth rate in upcoming years.

Moreover, based on the application, the natural sweeteners market is further sub-segmented into food & beverage industry, personal & health care industry, and others. Among which the food & beverage industry segment is about to register a remarkable growth rate in upcoming years. Rapid introduction of natural sweeteners-based products in different markets is expected to encourage the growth of this segment in the near future. Apart from application and type segment, the report is also categorized into distribution channel segment, which further sub-categorized into online channels and offline channels. Among which, Online channel segment is about to mask the highest CAGR in the coming years since the internet penetration is growing across the globe.

Geographical Analysis

Regionally, the report offers an analysis of North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. When it comes to natural sweeteners market, North America is the leader in natural sweeteners market. The North America region has acquired significant market shares and is poised to continue its dominance in the coming years. Intense penetration of health issues due to overconsumption of sugar has encouraged the market growth of natural sweeteners in North America and Europe region.

Competitive Analysis

The report also covers detailed competitive analysis of major market players of the global natural sweeteners market, such as Madhava Natural Sweeteners, Truvia, SweetLeaf Stevia, Tate & Lyle, Whole Earth Sweetener, Imperial Sugar, Herboveda, Sunwin Stevia International, Ach Food Companies, Morita Kagaku Kogyo and other major & notable players. Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by business segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities).

Natural Sweeteners Market Segmentation

By Type

- Caloric Sweeteners
- Low and No-calorie Sweeteners

By Application

- Food & Beverage Industry
- Personal Care Industry
- Healthcare Industry
- Others

By Distribution Channel

- Online Channels
- Offline Channels

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Key Companies

The report profiles various major market players such as;

- Madhava Natural Sweeteners
- Truvia
- SweetLeaf Stevia
- Tate & Lyle
- Whole Earth Sweetener
- Imperial Sugar
- Herboveda
- Sunwin Stevia International
- Ach Food Companies
- Morita Kagaku Kogyo
- Other Major & Niche Players

The study also provides a company’s positioning and market share in Natural Sweeteners market.

Timeline Considered for Analysis:

- 2021: Base Year
- 2022: Estimated Year
- 2022 to 2032: Forecast Period

Research Scope and Deliverables

Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global Natural Sweeteners market by the following segments:

- Type
- Application
- Distribution Channel

Customization: We also offers customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Natural Sweeteners Industry Report

- What is the overall market size in 2021? What will be the market growth during the forecast period i.e. 2022-2032?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?

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  • Publication date: 14th October 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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