Men Grooming Market: Global Size, Share, Trends, Growth and Forecast, 2022-2032

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Men Grooming Market: Overview and Definition

Men's grooming refers to the practice of using personal care products and services to improve one's appearance, hygiene, and overall wellness. Men's grooming products and services include skincare, hair care, shaving, fragrances, and other personal care items. Men's grooming has become a rapidly growing segment of the personal care industry, as more men are taking an interest in their physical appearance and investing in personal care products and services.

The global men's grooming market is expected to grow significantly in the coming years due to increasing awareness and acceptance of men's grooming, growing demand for natural and organic products, and the rising trend of e-commerce in the personal care industry. The market includes various types of products, such as skincare products, hair care products, shaving products, and deodorants, and is segmented based on distribution channels, including online retail, supermarkets/hypermarkets, and specialty stores.

Men Grooming products are available for men that can make them look good. The product range includes face cleanser, face wash, perfumes, deodorants shaving creams, gels, and others. There are many companies combinedly offering an infinite number of men grooming products unlike early days, where it was very hard to find men oriented grooming products. The market for Men grooming is growing constantly over the years and was totaled at a value of USD XXX Million in 2020. The global Men grooming market is expected to thrive at a CAGR of 6.1% during the forecast period to reach a valuation of USD XXX Million by 2032.

Growth Drivers & Restraints:

As the men are becoming more obsessed with their appearance, they are happily spending enough share of income on grooming services & products. The market is filling with new men grooming products and are attracting men population towards them through different marketing strategies. Rapid urbanization across the globe is another major factor that is driving the growth of men grooming market. It has been observed that the urban population is more concerned about their looks and appearances. The demand for grooming products in urban population is rising as the consumers living in urban areas are comparatively stronger in terms of affordability.

Rising internet penetration is acting as a tool for men grooming market growth as it is updating consumers with new fashion trends and products. The young population has acquired the highest average spending on grooming products. Fashion trends such as bearded look and others have made consumers spend more on several grooming products such as razors, shaving creams, beard oil, and other shaving products. However, the low adoption rate in rural areas and the availability of unisex grooming products are acting as a restraint for men grooming market.


The research offers a comprehensive analysis of men grooming market with respect to following sub-markets:

By Product Type

- Beard Care Products
- Shaving Essentials
- - Razor & Blade
- - Shaving Toiletries
- - - - Shaving Cream
- - - - Shaving Gel & Foam
- Hair Care Products
- Body Care Products
- Others

By Price Range

- Premium
- Economy

By Distribution Channel

- Online Stores
- Offline Stores

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as:

- Procter & Gamble
- Detroit Grooming Co.
- L'Oreal Paris
- Other Prominent Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, and recent news (acquisition, expansion, technology development, research & development and other market activities).

The study also provides company’s positioning and market share in Men Grooming Market.

Timeline Considered for Analysis:

- 2019: Base Year

- 2020: Estimated Year

- 2020 to 2025: Forecasted Year

Research Scope and Deliverables

Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global men grooming market by the following segments:

- Product Type
- Price Range
- Distribution Channel

Geographic Market Analysis:

The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.

Customization: We also offers customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Men Grooming Industry Report:

- What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?

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  • Publication date: 18th February 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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