Lipstick Market - By Type (Glossy, Matte, Others), By Distribution Channel (Online Store, Supermarket, Specialty Stores, Others), By Geography - Market Size, Trends, Share & Forecast 2020-2025

Consumer Goods & Retail

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  • Status : Ongoing
  • Published on: MAR 2021
  • Report ID: KDMI-1726
  • Available Format: PDF/Excel/DOC


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Industry Insights

The global lipstick market accounted for USD 13.3 Billion in 2019. Further, the market is expected to reach to a valuation of USD 19.6 Billion by the end of 2025. Moreover, it is anticipated to flourish at a CAGR of 4.7% during the forecast period i.e. 2020-2025.

Growth Drivers – Lipstick Market

Rising Number of Female Professionals

Changing lifestyles is one of the most important factors which is impacting the cosmetic industry all over the world. Cosmetics plays an important role in enhancing the beauty and personality of people. This growing demand has resulted in the expansion of global lipstick market.
Increasing grooming and appearance consciousness among young females across the world is one of the major factors driving the growth of global lipstick market. Also, lipstick market is driven by young female professionals. Increasing number of female workforce and rising purchasing power of women is expected to intensify the growth of global lipstick market.

Launch of E-Commerce Websites

Presence of variety of lipstick products in the market is fulfilling the demand of consumers. Moreover, e-commerce is playing an important role in growth of cosmetics market. Rising number of smartphone ownership and increasing penetration of internet is further believed to play a significant role in the growth of global lipstick market. Moreover, e-commerce platforms have various advantages such as wide collection range of products and lower prices as compared to offline stores. This factor is further envisioned to bolster the growth of market.

Barrier – Availability of Counterfeit Products

Presence of counterfeit products in the market is anticipated to restrain the growth of global lipstick market. In addition to this, high cost of some brands limits the consumer base which is also restricting the market to some extent.


The research offers a comprehensive analysis of lipstick market with respect to following sub-markets:

By Type

By type, the lipstick market has been analyzed into glossy, matte and others. Several leading companies are launching wide range of products in order to increase their market shares. For instance, in June 2018, L'Oréal S.A. launched Color Riche Shine lipsticks, which is a non-sticky, glossy finish in wide range of colors.

By Distribution Channel

On the basis of distribution channel, the lipstick market has been segmented into online store, supermarket, specialty stores and others. Presence of wide range of products in supermarket is also aiding to the growth of market. However, online distribution channel is expected to showcase highest rate of growth during the forecast period.

By Geography

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as;

- L'Oréal International
- Christian Dior SE
- Shiseido Company, Limited
- The Estée Lauder Companies Inc.
- Revlon, Inc.
- Coty, Inc.
- Avon Products, Inc.
- INGLOT Cosmetics
- Chanel S.A.
- ABLE C&C Co., Ltd.
- Other Major & Niche Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, risk analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development expansion and other market activities.

The study also provides company’s positioning and market share in Lipstick market.

Timeline Considered for Analysis:

- 2019: Base Year

- 2020: Estimated Year

- 2020 to 2025: Forecasted Year

Research Scope and Deliverables

Overview & Executive Summary

Market Drivers, Trends, Challenges and Opportunities

Market Size and Forecast Projections

Macroeconomic Indicators of Various Countries Impacting the Growth of the Market

Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global Lipstick market by the following segments:

- Type
- Distribution Channel

Geographic Market Analysis:

The report offers separate analysis of North America, Europe, Asia Pacific, Latin America and Middle East & Africa. In addition, further breakdown of market data and analysis of region into countries is covered in the report.

Customization: We also offers customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Lipstick Industry Report:

- What is the overall market size in 2020? What will be the market growth during the forecast period i.e. 2020-2025?
- Which region would have high demand for product in the upcoming years?
- What are the factors driving the growth of the market?
- Which sub-market will make the most significant contribution to the market?
- What are the market opportunities for existing and entry-level players?
- What are various long-term and short-term strategies adopted by the market players?

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