Japan Fishing Apparel and Equipment Market

Japan Fishing Apparel and Equipment Market Size Report – In a Glance

As per the survey report on Japan fishing apparel and equipment market, the market is expected to foresee a CAGR value of 4.1% during 2025-2035, and further generate a market size of USD 1725.8 million by the end of 2035. In 2025, the market size was value at USD 1185.4 million revenue.

• The Japan fishing apparel and equipment market’s growth is driven by rising interest about fishing amongst every age group.
• KDMI analyst’s growth analysis foresees seasonal demand and market fluctuation as the restraint for Japan fishing apparel and equipment market.

Japan Fishing Apparel and Equipment Market Analysis

Fishing apparel and equipment consists of wide range of products that are designed to enhance fishing experience of an individual by providing comfort, protection, and functionality on the water. Fishing apparels include waders, jackets, vests, and other products designed specially to protect from UV rays. Fishing equipment are also referred as fishing tackle which includes rods, reels, lines, hooks, baits, nets, lures, and other tools for fishing and its maintenance. The Japan fishing apparel and equipment market was valued at USD 1185.4 million on 2024 and is estimated to reach USD 1725.8 million by 2035 at a compound annual growth rate (CAGR) of 4.1% from 2025-2035. The Japan fishing apparel and equipment market is experiencing significant growth due to rising interest among people for fishing and growing demand for fishing apparels and equipment. According to the report by OECD, Japan is one amongst the six nations that are the largest countries in fishing and fisheries products. The Japan accounts 12.4% in fishing and fisheries support. Shimano Inc, Rapala VMC Corporation, and Mustad Fishing are some of the significant participants in the Japan fishing apparel and equipment market.

Japan Fishing Apparel and Equipment Market Growth Drivers and Restraints

Growth Drivers

• Increasing popularity of recreational fishing – In Japan, the recreational fishing has long been enjoyed as a leisure activity, it is most appealing to individuals and families wanting to spend quality time in nature. In recent times, the Japanese population has followed a growing trend of outdoor wellness, weekend enjoyment, and hobbies as their keen interest to relax and build skills. The fishing is trending is almost every age group as a fun or sport, this leads to greater demand for fishing equipment like rods, reels, lures, nets, and others. This rising interest and participation of people is boosting the growth of Japan fishing apparel and equipment market. Moreover, the manufacturing companies are also promoting fishing apparels that supports fishing and provides comfort to consumers by boosting their enjoyment level.
• Growth of E-Commerce & Specialty Retail Channels – The Japan’s stringent development of e-commerce sector has driven the growth of Japan fishing apparel and equipment market. The availability of fishing apparels and gear on online platforms and specialty stores enable consumers to access wide range of varieties and products. E-commerce helps users and consumers to compare product specifications, prices, read reviews, and get doorstep delivery from any part of the world. Online platforms have made shopping convenient and accessible for people living in rural areas. Moreover, physical specialty stores provide expert advice, trial options, and in-person fitting solutions, which further boosts the market growth.

Restraints

• Seasonal demand and market fluctuations – The major challenge faced by Japan fishing apparel and equipment market is its dependency in seasonal demand. Most of recreational fishing activities occur during summer seasons, and fishing interest often declines during winter days due to weather conditions, which severely impacts the market growth. The seasonal fluctuation causes uneven sales and forces manufacturers and retailers to manage inventory and cash flow efficiently. It also impacts year-round momentum, especially for products like vests, waders and protective jackets.

Japan Fishing Apparel and Equipment Market Segmentation

Our experts at KD Market Insights have segmented the Japan fishing apparel and equipment market research report as:

Analyst’s Observation on Japan Fishing Apparel and Equipment Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Japan fishing apparel and equipment market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

ValleyHill is launching its new brand named “GOTO9”, which promises to focus on fishing tackle beyond nine to five working hours. The brand name itself is taken from nine to five. The gear will be focusing on metal vibration lures, poppers for bream fishing, and sink slim pencil lures for the sandeel spawning season. The launch will be taking place during Fishing festival.

Megabass has announced its partnership with L Catterton to expand business with L Catterton’s operating capabilities and industry network for rising demand for fishing products. The partnership will help in providing high-quality products such as fishing lures, baits, and rods.

Japan Fishing Apparel and Equipment Market Competitive Landscape

Some of the significant participants who top the Japan fishing apparel and equipment market share:

• Shimano Inc
• Rapala VMC Corporation
• Mustad Fishing
• Pure Fishing, Inc
• GLOBERIDE, Inc