Japan Dietary Supplements Market

Japan Dietary Supplements Market Size Report – In a Glance

As per the survey report on Japan dietary supplements market, the market is expected to foresee a CAGR value of 7.9% during 2025-2035, and further generate a market size of USD 23.7 billion by the end of 2035. In 2025, the market size was value at USD 11.6 billion revenue.

• The Japan dietary supplements market’s growth is influenced by the growing popularity of health consciousness and rising awareness about supplements.
• KDMI analyst’s growth analysis foresees premium price range as the market restraint for Japan dietary supplements market.

Japan Dietary Supplements Market Analysis

Dietary supplements are products produced to meet certain requirements of body by providing essential nutrients, vitamins, oils, and others. These supplements can be consumed in form of tablets, capsules, powder, liquid drink, and others. These supplements help in fulfilling missing vitamins and nutrients in regular diet. The market growth is driven by rising awareness about health consciousness and growing popularity of dietary supplements due to rapidly changing lifestyles demanding for efficient diet solutions. In 2020, the dietary supplement companies reached an annual sale of over USD 4 billion, which shows the growing regular consumption of supplements for maintaining beauty and targeting anti-aging solutions. FANCL Corporation, Ajinomoto Co Inc, and Nestle Health Science are some of the significant participants in the Japan dietary supplements market.

Japan Dietary Supplements Market Growth Drivers and Restraints

Growth Drivers

• Rising emphasis on Preventive Healthcare – The Japan’s healthcare system is focusing on adopting preventive solutions to avoid increased healthcare costs. According to a report by OECD, the country spends USD 5251 per capita on health, and is estimated to reach spending of USD 535.1 – 584.0 billion by 2050. This growing healthcare spending is driving the need for dietary supplements, especially among youth population. These supplements are a measurable practice helping in the reduction of prevalence diseases like diabetes and hypertensions. The youth population’s preference for immune-boosting and energy-enhancing dietary supplements is the major driver for Japan dietary supplements market growth.
• Adoption of Novel technologies – The rising adoption of advanced technology solutions like artificial intelligence (AI), big data, and Internet of Things (IoT) help manufacturers and medica practitioners to implement such technologies in producing effective dietary supplements. For instance, the modern world has increased the demand for vegan products and so people prefer vegan supplements to improve their energy level and prepare body to fight against chronic diseases. The innovations help in producing effective vegan dietary supplements that supports the Japan dietary supplements market growth. According to a report by National Institute of Health, the vegans are the largest consumer for dietary supplement products and the daily consumption of supplements have highest use of vitamin B12 (79%) and Iron (63%).

Restraints

• Premium price range and regulatory complexities – Dietary supplements are relatively costly than other supplements, which challenges the Japan dietary supplements market growth. Due to expensive dietary supplements product, the consumers opt for fruits, vegetables, meat, and other alternatives. Also, the stringent government regulations on dietary supplements safety and efficiency limits the market growth, as the manufacturers need to meet regulatory standards laid by regulating body for producing supplements and supply chain of raw materials affect the market growth significantly.

Japan Dietary Supplements Market Segmentation

Analyst’s Observation on Japan Dietary Supplements Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Japan dietary supplements market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Due to rising aging population in the country, need for health and dietary supplements is growing to enhance health. With maintenance of this aim, the dsm-firmenich have launched a multi-layered micronutrient granule that addresses nutritional insufficiencies amongst seniors and ensuring vitamin retain level. 

The Chairman and President of Japanese dietary supplement maker has announced resignation on July 23 after confirming 80 deaths due to the consumption of supplement containing red yeast rice. The red yeast rice has benefits associated to it but it also causes organ damage due to its fermentation process in a mould culture, that caused death.

Japan Dietary Supplements Market Competitive Landscape

Some of the significant participants who top the Japan dietary supplements market growth:

• Otsuka Pharmaceutical Co., Ltd.
• FANCL Corporation
• Ajinomoto Co., Inc.
• Meiji Holdings Co., Ltd.
• Groupe Danone
• Nestle Health Science
• House Foods Group Inc.,
• ORIHIRO Co., Ltd.
• Fine Japan
• Kowa Company, Ltd