Japan Athleisure Market

Japan Athleisure Market Size Report – In a Glance

As per the survey report on Japan athleisure market, the market is expected to foresee a CAGR value of 6.1% during 2025-2035, and further generate a market size of USD 12.3 billion by the end of 2035. In 2025, the market size was value at USD 6.1 billion revenue.

• The Japan athleisure market’s growth is driven by rising health consciousness and health prioritization.
• KDMI analyst’s growth analysis foresees high competition and high cost as the restraint for Japan athleisure market.

Japan Athleisure Market Analysis

Athleisure refers to new fashion term that is related to clothing designed for athlete workout. Athleisure is a combination of athletic and leisure wear, which provides comfort and stylish look at the same time during exercise. Athleisure outfits include leggings, yoga pants, sports bra, hoodies, sneakers, and others. The market growth is driven by rising health consciousness and prioritizing fitness, seeking comfortable stylish fitness wear. The Japanese sports and leisure industry holds 7.21% of market share in global markets, showing the growing demand for stylish wears during exercising. Uniqlo, Under Armour, and Lululemon are some of the greatest participants in the Japan athleisure market.

Japan Athleisure Market Growth Drivers and Restraints

Growth Drivers

• Increasing focus on health and fitness – The growing awareness about maintaining health and fitness among Japanese people is significantly driving the Japan athleisure market. As the lifestyle changes and rapid expansion of urbanization has increased the interest of Japanese population in fitness and exercise activities. Also, the growing incidence of lifestyle diseases and aging population, people of all age groups are actively participating in physical activities like walking, jogging, home workouts, gym, and much more. Athleisure wear provides comfort and various features such as sweat absorption, stretchability, and ergonomic designs that perfectly matches with the fitness goals. Brands like Fastrack are promoting athleisure wears through campaigns and celebrity endorsements, which drives the growth of Japan athleisure market.
• Rising influence of western fashion trends and global brands – The growing influence of western trends among Japanese population is significantly driving the Japan athleisure market growth. Brands like Nike and Adidas have made sportswear a lifestyle statement by highly promoting it through social media platforms and collaborating with Japanese influencers have created a high demand for products, enhanced consumer engagement and brand aspiration. The brands also implement advanced technologies in production by adapting Japanese aesthetics, which contributes to greater demand for products in the country.

Restraints

• High competition and high cost – Due to the greater promotions of sportswear and athleisure fashion, the competition amongst brands has experienced a drastic upward movement, which might affect the growth of Japan athleisure market. Also, the high-valued brands producing and promoting these products, the cost of clothing is relatively higher, as the brands also adds their brand value to it which makes it much expensive for middle-income group to afford. Therefore, price sensitive consumers discourage the premium pricing of products, limiting the growth of Japan athleisure market.

Japan Athleisure Market Segmentation

Our experts at KD Market Insights have segmented the Japan athleisure market research report as:

Analyst’s Observation on Japan Athleisure Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Japan athleisure market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Japanese brands ASICS have decided to expand its business in tier 2 and 3 cities with the growing demand for athleisure. The plan was to have 200 mono-brand stores by 2026, and increased its production with 35-40 per cent. And the brand recently inaugurated its 111th store at DLF Promenade in New Delhi, introducing its SkyHand sneakers.

Scrum Ventures has closed its funding program of sports and entertainment fund at USD 70 million. The managing director and partners addressed the media, saying “the fund is not even enough for finding technologies that matches our vision”. Scrum began this funding program in the beginning of 2022.

Japan Athleisure Market Competitive Landscape

Some of the significant participants who top the Japan athleisure market share:

• New Balance
• Uniqlo
• Puma
• Under Armour
• H and M
• Nike
• Mizuno
• On
• Lululemon
• Asics
• Reebok
• Champion
• Fabletics