Israel Femtech Market By Type (Consumer products, Wearable devices, medical devices (Diagnostics and Hardware), Digital Platform, Mobile Apps, Services, Others); By Application (Pregnancy & Nursing, Reproductive health, Pelvic & Uterine health, Menstrual health, General healthcare, Sexual health, Women's Wellness, Others); By End-Users (Individual Women, Hospitals and Clinics, Fertility Centers and Specialists); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2022-2032

Israel Femtech Market Size and Overview

The Israel Femtech market has witnessed remarkable growth in recent years, with a projected revenue of USD 3.1 billion in 2022, expected to reach USD 12.6 billion by 2032, growing at a CAGR of 15.1% during the forecast period. This growth can be attributed to the increasing awareness and adoption of Femtech solutions among women for their reproductive and general health. The market encompasses a wide range of products and services, including fertility tracking devices, period trackers, pregnancy and nursing care products, women's sexual wellness solutions, and other digital health apps tailored for women. The Israel Femtech market is highly competitive, with key players continuously innovating to meet the evolving needs and demands of the female population.

Israel Femtech Market: Report Scope

Base Year Market Size


Forecast Year Market Size


CAGR Value



  • By Type
  • By Application
  • By End-Users
  • By Geographic Regions


  • Lengthy process of conducting clinical trials and obtaining regulatory approvals

Growth Drivers

  • Growing emphasis on women's health and wellness
  • Technological advancements
  • Spreading awareness among women consumers
  • Focus on reproductive health


Israel Femtech Market Segmentation:

By Type

  • Consumer products
  • Wearable devices
  • Medical devices (Diagnostics and Hardware)
  • Digital Platform
  • Mobile Apps
  • Services
  • Others

By Application

  • Pregnancy & Nursing
  • Reproductive health
  • Pelvic & Uterine health
  • Menstrual health
  • General healthcare
  • Sexual health
  • Women's Wellness
  • Others

By End-Users

  • Individual Women
  • Hospitals and Clinics
  • Fertility Centers and Specialists

By Region

  • Tel Aviv
  • Jerusalem
  • Haifa
  • Beersheba
  • Other Regions in Israel

The consumer products segment is expected to hold the largest market share in the Israel femtech market during the forecast period. This is due to the increasing demand for self-care products and services by women. The wearable devices segment is also expected to grow at a significant rate during the forecast period, driven by the rising adoption of wearable devices for health monitoring and fitness tracking.

The individual women segment represents a substantial portion of the Israel Femtech market. As women increasingly prioritize their health and well-being, they are actively seeking Femtech products and services that cater to their specific needs.

Israel Femtech Market Regional Analysis

The Israel Femtech market spans across various geographic regions, including Tel Aviv, Jerusalem, Haifa, Beersheba, and other regions within Israel. These regions represent unique opportunities for Femtech companies to reach and engage with a diverse population of women. Each region may exhibit specific health concerns and preferences, necessitating tailored solutions to meet the varying needs of women across Israel. Tel Aviv, being a major technological hub, boasts one of the largest and most progressive Femtech markets.

The city's ecosystem of startups, research institutions, and investors fosters innovation in Femtech solutions. Jerusalem, as the capital city, also plays a pivotal role in the Femtech market, with prominent hospitals and research centers driving adoption of Femtech products and services in the medical field. Haifa, known for its advanced medical facilities and universities, showcases a growing interest in women's health and the adoption of Femtech solutions.

Beersheba and other regions in Israel are witnessing increased Femtech market penetration due to rising awareness and accessibility of these products and services. Other regions in Israel, such as Ashdod, Rishon Lezion, and Petah Tikva, are also growing markets for femtech. These regions are driven by the same factors as the larger markets in Israel, as well as the increasing urbanization and modernization of these areas

Israel Femtech Market Growth Drivers

Several factors drive the growth of the Israel femtech market. Firstly, there is a growing emphasis on women's health and wellness, and femtech solutions play a crucial role in empowering women to take charge of their reproductive and general health. The increasing awareness and acceptance of femtech products and services among women drive market growth.

Additionally, technological advancements have led to the development of innovative femtech solutions, making these products more user-friendly, accurate, and efficient. Advanced fertility tracking devices and period trackers equipped with artificial intelligence and machine learning algorithms are gaining traction among women seeking accurate and personalized health insights. The spreading awareness among women consumers plays a pivotal role. Women in Israel are increasingly conscious of their health and well-being, resulting in a growing interest in exploring innovative femtech solutions. The cultural shift towards normalizing discussions about taboo subjects specific to women's health has further encouraged women to actively participate in adopting femtech products and services.

Focus on reproductive health has emerged as a significant driver of the Israel femtech market. Women in Israel are receptive to utilizing technology-driven products and services to enhance their reproductive health outcomes. The rising demand for IVF (in vitro fertilization) treatment significantly contributes to the revenue of the femtech industry in the country. Numerous companies are developing specialized solutions for women consumers and medical professionals, specifically addressing fertility treatment needs.

Israel Femtech Market Challenges

Venture capitalists may be cautious about the commercial success and scalability of femtech solutions, the lengthy process of conducting clinical trials and obtaining regulatory approvals for femtech products can deter VCs from investing in the industry. Moreover, integrating femtech products and services into the existing healthcare infrastructure requires thoughtful implementation strategies.

Israel Femtech Market 

Israel Femtech Market Key Companies

The Israel Femtech market features several key players at the forefront of the industry, including Pulsenmore Ltd, OCON Healthcare, HeraMED Ltd, PregnanTech, AiVF, Fertigo Medical Ltd, MobileODT, Gals Bio Ltd, DiagnoseStick LTD, Hervana-Bio LTD, NUVO Inc, Carmel Diagnostics Ltd, and other players. These companies have established a strong market presence and garnered recognition for their contributions to women's health and well-being. With extensive distribution networks and a diverse product portfolio, these leading companies strive to cater to the diverse needs of women consumers across various health aspects.

Striving for continuous innovation and growth, these key players employ competitive strategies that involve product innovation, strategic partnerships, mergers, and acquisitions. By staying at the forefront of technological advancements and market trends, these companies enhance their market share and drive the evolution of the Israel Femtech market.

March 25, 2021, MobileODT, an Israeli Femtech company, made significant strides in the field of cervical cancer screening. Engaging in a large-scale government cervical cancer screening project, MobileODT demonstrated its commitment to advancing women's healthcare. Leveraging innovative technology, the company's participation in this project reflects its dedication to improving women's health outcomes and promoting early detection of cervical cancer through effective screening solutions.

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  • Publication date: 12th October 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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Frequently Asked Questions(FAQ)

The Israel Femtech market is primarily driven by factors such as the increasing awareness and consciousness among women about their health, along with the normalization of discussions on taboo subjects specific to women's health.

Some of the major players include Pulsenmore Ltd, OCON Healthcare, HeraMED Ltd, PregnanTech, AiVF, Fertigo Medical Ltd, MobileODT, Gals Bio Ltd, DiagnoseStick LTD, Hervana-Bio LTD, NUVO Inc, Carmel Diagnostics Ltd and others.

The Israel Femtech Market is witnessing emerging trends, such as the integration of Artificial Intelligence (AI) and Machine Learning (ML) in diagnostics and personalized healthcare solutions.

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