Internet Protocol Television (IPTV) Market Insights, Trends, Growth & Forecast Analysis 2023-2032

Brief Overview

Internet Protocol Television (IPTV) is a system by which television services are being transmitted over a packet-switched network, such as the LAN or the Internet, rather than over traditional terrestrial, satellite, and cable television formats. IPTV is the stable and efficient distribution of entertainment content, live streams, and related IP data network services. These services can include encoded streams, TV broadcasts, Video on Demand (VOD), and interactive televisions. These services are provided to smart TVs, media players, set-top boxes, handheld devices, computers, Macs, and thin clients using the IP protocol to transmit the audio, video, and control signals. Unlike video over the public Internet, network protection and efficiency are handled closely with IPTV installations to ensure professional experience, resulting in a compelling business climate for service providers, marketers, and consumers.

Market Insights

The industry is experiencing a radical shift from conventional broadcasting methods such as cable or satellite TV to internet-based streaming and Internet Protocol Television (IPTV) as this device plays a major role in this transitional period. The global Internet protocol television (IPTV) market is set to grow rapidly in the coming years with the enhanced networking technologies and innovation in network architecture. IPTV has made it easier for telecommunications companies to use the big data platform to develop product offerings according to customer needs. This is anticipated in the near future to speed up the pace of the growth of the internet protocol television industry. It is further anticipated that the bundle strategies leveraged by the telecom providers as parts of their growth trajectories would drive global business growth.

Rising Demand for On-Demand Services

Cable television initially led the way on video on demand. It was able to compensate for a large-scale operation with the bandwidth. Telecom companies have been forced in the past decade to boost their broadband speeds so they can compete with digital cable and launch their own video-on-demand services. In a cable or satellite model, the content is broadcast in real-time. However, IPTV will store the programming on servers at the end of the broadcast, enabling users to request content over the internet at any time, driving the concept of video-on-demand. IPTV services can be accessed from IP-enabled TV, mobile phones, PCs and easily integrated into a video-on-demand solution. The demand for on-demand solutions is expected to increase over the forecast period due to the advancement in technology.

Improved quality of digital data, cost-effective requirements, and low bandwidth requirements are some of the major factors driving global IPTV market development. It also provides a common network that increases data connectivity and content delivery through a single channel are some other factors that are expected to fuel global IPTV market growth over the forecast period.

Besides that, lack of knowledge, tough competition from various television operators, and high infrastructure costs are some of the main factors expected to curb global IPTV market growth. Additionally, content security and privacy preservation are some other factors that are expected to hinder the growth of the global IPTV market over the forecast period.

Geographical Analysis

During the forecast period, North America is likely to account for the largest revenue share in the global IPTV industry. This is due to rising viewers counting on the region's online video and live streaming content. The Asia Pacific is expected to expand at a faster pace during the forecast period with aggressive advertising strategies and low installation costs.

India is becoming one of the hubs of content, with a wealth of material being produced locally and around the world for consumption. In addition, since 2010 increasing smartphone users in the area has fuelled demand for IPTV services in mobile devices.

Competitive Analysis

The report also covers a detailed competitive analysis of major market players of the global internet protocol television markets such as AT&T Inc., Huawei Technologies Co. Ltd. AB, AKAMAI TECHNOLOGIES, Moftak Solutions, Cisco Systems, Verizon, Century Link Inc., Deutsche Telekom AG, Nectro IPTV, and other major & niche players. The global market for internet protocol television is witnessing a wide range of industry activities such as product launch, innovation, acquisition, partnership, research & development, and expansion across the globe.

Competitive landscape analysis provides a detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development, and other market activities). The study also provides the company’s positioning and market share of the overall market.


By Transmission Method

  • Wired Transmission
  • Wireless Transmission

By Component

  • Video on Demand (VoD) software
  • Set-top box
  • Access system
  • Video head-end encoder system
  • Digital rights management system

By Subscription Type

  • Subscription-based
  • Subscription free

By Model

  • Live
  • On-demand

By Verticals

  • Gaming
  • Online Store
  • Media and Entertainment
  • Healthcare and Medicines
  • Others

By End-Use

  • Residential Use
  • Small and Medium-Sized Enterprise
  • Large Enterprise

By Type

  • Video IPTV CDN
  • Non-IPTV CDN

By Services

  • Managed Services
  • In-House Service

By Geography:

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa)

Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges, and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:
Industry report analyses the global femtocells market by the following segments:
- Transmission Method
- Component
- Subscription Type
- Model
- Vertical
- End-Use
- Service

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Internet Protocol Television Industry Report

  • What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
  • Which region would have a high demand for products in the upcoming years?
  • What are the factors driving the growth of the market?
  • Which sub-market will make the most significant contribution to the market?
  • What are the market opportunities for existing and entry-level players?
  • What are the various long-term and short-term strategies adopted by the market players?

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  • Publication date: 20th September 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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