Indonesia Flavored Powder Drinks Market

Indonesia Flavored Powder Drinks Market Size Report – In a Glance

As per the survey report on Indonesia flavored powder drinks market, the market is expected to foresee a CAGR value of XX% during 2025-2035, and further generate a market size of USD XX billion by the end of 2035. In 2024, the market size was value at USD XX billion revenue.

• The Indonesia flavored powder drinks market’s growth is driven by growing health awareness among consumers.
• KDMI analyst’s growth analysis foresees competition from RTD beverages as restraint for Indonesia flavored powder drinks market.

Indonesia Flavored Powder Drinks Market Analysis

Flavored powder drinks are dry mixes that are ready-to-drink, just require added water to create a beverage. These powdered drinks come in various forms such as fruit-flavored, sports drinks, instant coffee, tea premixes, and can be sweetened as per the requirement with added sugar or artificial sweeteners. The Indonesian government emphasizes producers to meet standards imposed by Indonesian National Standard (SNI) and it allows only 3-5% of moisture content in instant drinks, which is attributed by manufacturing of plant-based protein powder drinks and does not involve re-drying. Therefore, meeting regulatory standards play significant role in expanding Indonesia’s flavored powder drinks. The market is also driven by major participants such as Nestle Indonesia, Wings Group, Frisian Flag Indonesia, and more.

Indonesia Flavored Powder Drinks Market Growth Drivers and Restraints

Growth Drivers

• Rising demand for convenient and affordable beverages – Indonesia flavored powder drink market is experiencing significant growth due to the rapid urbanization and shifting consumer preference for convenient and affordable beverages. Urbanization has led flavored powder drinks market boost, as it is a cost-effective alternative to ready-to-drink beverages. Increasing work load and more females participating into professional fields, drives demand for flavored powder energy drinks to fulfill small appetite and they are also beneficial to health, helping to manage overall wellbeing. These drinks are easy to store, have longer shelf life, and require minimal preparation, which makes it suitable for households with limited refrigeration facilities and ensure conveniency to consumers. This convenience and affordability results in increased demand for such drinks and beverages, it is also appealing to lower and middle-income groups.  
• Growing health and wellness trend – The growing trend of health and wellness maintenance is driving Indonesian flavored powder drinks. Functional and fortified drinks are gaining popularity among younger adults, as these drinks are enriched with vitamins, minerals, and probiotics required by body to function seamlessly. Moreover, aging individuals preferring low-sugar beverages can also consume powder drinks, as they are formulated in such a manner that it can be consumed by diabetic patients and elderly individuals. Manufacturers focus on public health and wellness, which is driven by health awareness programs. Therefore, these drinks deliver taste and helps to maintain overall wellbeing.

Restraints

• Competition from ready-to-drink beverages – Despite of significant health benefits of flavored powder drinks, the Indonesian market restraints due to high competition faced from the ready-to-drink beverage products. Bottled juices, soft drinks, and instant coffee are popular among urban population, and which provides them more convenience and affordability to consumers than flavored powder drinks. Due to its high level of appealing, market reach for flavored powder drinks is limited and thus its slowdown market expansion. The market is also restrained due to wider availability of RTD beverages.

Indonesia Flavored Powder Drinks Market Segmentation

Our experts at KD Market Insights have segmented the Indonesia flavored powder drinks market research report as:

Indonesia Flavored Powder Drinks Market Competitive Landscape

Some of the significant participants who top the Indonesia flavored powder drinks market share:

• Nestl Indonesia
• Danone Indonesia
• Mayora Indah Tbk
• Wings Group
• Ultrajaya Milk
• Greenfields Indonesia
• Indofood Sukses Makmur
• Kalbe Farma
• Kraft Heinz ABC Indonesia
• Coca-Cola Amatil Indonesia
• GarudaFood
• Suntory Garuda Beverage
• Multi Bintang Indonesia