Indonesia Cleaning and Hygiene Products Market

Indonesia Cleaning and Hygiene Products Market Size Report – In a Glance

As per the survey report on Indonesia cleaning and hygiene products market, the market is expected to foresee a CAGR value of xx% during 2025-2035, and further generate a market size of USD xx billion by the end of 2035. In 2024, the market size was value at USD xx billion revenue.

• The Indonesia cleaning and hygiene products market’s growth is driven by rising health awareness and government promoting hygiene through campaign programs.
• KDMI analyst’s growth analysis foresees price sensitivity and high competition from low-margin products as restraint for Indonesia cleaning and hygiene products market.

Indonesia Cleaning and Hygiene Products Market Analysis

Cleaning and hygiene products are substances and tools that are designed to remove dirt, stains, germs, and other impurities while promoting cleanliness, health, and well-being. These products vary from personal care items like soaps and sanitizers, to household cleaners such as detergents and floor cleaning solution. These products help to maintain cleanliness and hygiene around the environment and prevent spreading of germs and diseases-causing organisms. According to the reports, around 40% of Indonesian population is ready to pay more and buy eco-friendly household cleaning products out of the concern for the environment. As Gen-Z’s population in country is leveraging rapidly, they are highly becoming conscious of product quality and its impact on health and environment. This trend of sustainability is driving Indonesian cleaning and hygiene products market to protect oneself from hazardous diseases. Unilever Indonesia, 3M Indonesia, Clorox Indonesia, and others are leading companies in the market.

Indonesia Cleaning and Hygiene Products Market Growth Drivers and Restraints

Growth Drivers

• Rising health and hygiene awareness – The Indonesian cleaning and hygiene products market demand is driven by increasing health awareness among people to maintain hygiene in surrounded environment to protect themselves and others from germs and diseases-causing organisms. Post COVID-19 era has emphasized people to maintain and promote cleaning practices to keep our environment safe from the spread of infections, which further drives market demand. Growing awareness is leading consumers to shift towards eco-friendly disinfectant products either in the form of spray or liquid to maintain personal hygiene. This increases awareness has led growth in demand for products like hand sanitizers, disinfectants, antibacterial soaps, detergents, and multi-purpose cleaners. Moreover, continuous spreading of awareness by government, NGOs, and private institutions has propelled market growth all over the region.
• Government hygiene campaigns and institutional demand – Indonesian government play significant role in spreading awareness amongst rural areas to maintain cleanliness and hygiene in their surroundings. Government-led initiatives like sanitation improvement programs in public areas, schools, and healthcare facilities results in increased demand for hygiene products across the region. Government focuses programs like “Healthy Indonesia” encourage people to adopt sustainable and eco-friendly cleaning products, and this program also emphasis manufacturers to produce cleaning and hygiene products by complying to stricter cleanliness protocols and standards set by authority body. These factors lead to increased consumption of hygiene products and reduce environmental impact.

Restraints

• Price sensitivity and high competition in low-margin products – The Indonesian cleaning and hygiene products market faces major challenge due to high cost of end products due to high-quality of ingredients and raw materials used to produce effective product for hazardous conditions like infections spreading. Production of effective cleaning products require higher investment to get eco-friendly ingredients to formulate end product, and price-sensitive manufacturers might not adopt sustainability due to high cost of raw materials. Moreover, greater competition from numerous brands in low-margin products, impact profit level of manufacturers, and these factors than limits market expansion in the region.

Indonesia Cleaning and Hygiene Products Market Segmentation

Our experts at KD Market Insights have segmented the Indonesia cleaning and hygiene products market research report as:

Analyst’s Observation on Indonesia Cleaning and Hygiene Products Market Recent Developments

Over the years, the experts at KD Market Insights have been observing the recent developments associated with Indonesia cleaning and hygiene products market trends. Our expert’s market forecast analysis has recorded the market players adopting plentiful of key strategies including new product launches, mergers & acquisitions, and collaborations.

Guardian Indonesia is stepping into to support its mission by launching “Guardiancares” program in Indonesian market. Guardiancares stepped into its first major initiative at SDN Kasin, Malang, East Java, by building wells, renovating toilets, and installing handwashing stations in schools to promote cleanliness and hygiene practices. The aim of this program is to ensure every child has proper access to proper health and hygiene facility at school.

Unilever has recently launched its very first Lifebuoy dishwash liquid in Indonesia to serve increasing demand for superior cleaning products at affordable prices. The launch of brand-new product is for maintain personal care and is designed to enhance performance of product at high-level with premium quality.

Indonesia Cleaning and Hygiene Products Market Competitive Landscape

Some of the significant participants who top the Indonesia cleaning and hygiene products market share:

• Unilever Indonesia
• PT Wings Surya
• SC Johnson & Son Indonesia
• Procter & Gamble Indonesia
• Reckitt Benckiser Indonesia
• Kao Indonesia
• Lion Corporation
• PT Cosway Indonesia
• Clorox Indonesia
• 3M Indonesia