India Luxury Ayurveda Market - By Product (Face Care Products, Hair Care Products, Bath & Body Products, Wellness Products & Others), By Demography (Men, Women & Unisex), By Distribution Channel (Online Stores & Offline Stores): India Opportunity Analysis

Consumer Goods & Retail

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  • Status : Ongoing
  • Published on: Feb 2021
  • Report ID: KDMI-5213
  • Available Format: PDF/Excel/DOC


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Luxury Ayurveda is one of the world’s most comprehensive approaches to healthy living. The Ayurveda products have been strongly recognized throughout Asia, Africa and among the Red Indians of North and South America as a very holy and effective approach to treating diseases. Although Ayurveda is not widely accepted as modern medical science, still the industry has gained recognition throughout the globe as an alternative system of modern medicine.

The luxurious Ayurveda industry India is emerging as a noteworthy pace. The luxury Ayurveda product segment has been flourishing in India for many decades. Face products, hair care products, bath & body products, and other wellness products are the major categories being retailed within the industry. Increasing the overall affordability and accessibility of Ayurveda products, attracting private investors, promoting Ayurveda hospitals and medical value travel, are the major growth drivers of India luxury Ayurveda market.

The Indian Ayurveda industry can be broadly categorized into the organized and the unorganized sectors, out of which, organized sector is guiding the growth of luxury Ayurveda market with-in India. The organized players are taking Ayurvedic recipes into high-end personal care and are targeting Indian and international consumers with higher affordability power. Forest Essentials, SOVACARE and Kama Ayurveda are the manufacturer of luxury Ayurveda products in India and are witnessing continuous growth within the country. For instance, the Kama Ayurveda company posted revenues of Rs 72.9 crore in 2018 versus the Rs 41.00 crore the year before. It also reported a net profit of Rs 2.54 crore in 2018.

There are several factors that have aided the luxury Ayurveda market in India, out of which, the rise of e-commerce is the strongest growth factor for India luxury Ayurveda market. E-Commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to USD 200 billion by 2026 from US$ 38.5 billion as of 2017. The increasing internet and smartphone penetration in India have triggered the market growth of luxury Ayurveda in India.

The manufacturers of luxury Ayurveda have already covered almost every tire 1 cities in India and are looking forward to expanding their businesses in tire 2 & 3 cities very soon. Furthermore, rising medical tourism in India is another key factor which has encouraged the growth of luxury Ayurveda in the country. Many parts of the country such as Kerala, Uttarakhand, and others are known for Ayurveda hub. There is a rise in the number of luxuries Ayurvedic resorts and retreats in the country and is strongly attracting Indian population and tourists. This rise in the number of Luxury Ayurvedic resorts and retreats is also escalating the demand for luxury Ayurveda products in the country.

Market Summary:

Based on the product type, the market has been classified into face care products, hair care products, bath & body products, wellness products and others. In product type segment, face care product contributed around xx% market share of the India luxury Ayurveda market in 2018.

Based on demography, the market is categorized into men, women and unisex segments. At present, unisex represent xx% of the total luxury Ayurveda market.

The India luxury Ayurveda market is segmented based on distribution channel as online stores & offline stores. The online stores segment accounted for about xx% of the total India luxury Ayurveda market value in 2018, with the former constituting around xx%.

The competitive landscape of the market has been examined in the report. Some of the key players operating in the market include;

- Forest Essentials
- Kama Ayurveda
- Other prominent players

Research Scope and Deliverables:

Research Methodology & Executive Summary
Market Drivers, Trends, Barriers and Opportunities
Market Size and Forecast Projections
Competitive Analysis
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the India Luxury Ayurveda market by the following segments:
- Product Type (Face Care Products, Hair Care Products, Bath & Body Products, Wellness Products & Others)
- Demography (Men, Women & Unisex)
- Distribution Channel (Online Stores & Offline Stores)

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