Higher Education Student CRM System Market

Higher Education Student CRM System Market Size Survey Report – In a Glance

As per the survey report on the global Higher Education Student CRM System Market, the market is projected to foresee a CAGR of 16.2% between 2025-2035, and further generate a market size of USD 10.4 billion revenue by the end of 2035. In the year 2025, the market size was valued at USD 3.2 billion revenue.

• The global Higher Education Student CRM System Market is projected to grow on account of growth in number of student enrolment.
• In Japan, the growing demand for higher education, can be attributed to the growth in the Higher Education Student CRM System Market.
• KDMI analyst’s growth analysis foresees increasing tuition costs to challenge market growth.
• North America, having the highest market share in the Higher Education Student CRM System Market, is projected to dominate the global market.

Higher Education Student CRM System Market Analysis

Higher education student CRM system, an incorporated podium connecting insights across admissions & recruitment, advancement & marketing and student experience into a single glass pane, allows institutions to work together more efficiently and aid more students at scale. It provides many benefits to institutions and students, such as increased efficiency in enrolment and admissions. The growing number of student enrolments is a significant growth factor in the global higher education student CRM system market. According to the UNESCO report, there were about 254 million students who have enrolled in universities across the globe, a number which has doubled in the previous 20 years. With the help of CRM systems in higher education, institutions and colleges can send automated email follow-ups to students, event reminders, and application status updates. With robotic workflows, the application procedure becomes easy and smoother for students, aiding the admissions team to satisfy enrollment goals faster.  Arth Infosoft, BeeHively Group, Blackbaud Inc., Bocavox, Inc., Campus Management Corporation, and ComSpec International are significant companies in the global Higher Education Student CRM System market.

Analyst’s Observation on Japan Higher Education Student CRM System Market Survey

The application of CRM for higher education allows institutions to offer more custom-made ways to reach out to prospective students, mechanize self-service, grow alumni engagement, and put efforts into fundraising. With the growth in demand for higher education, the Japanese higher education student CRM system is anticipated to show remarkable growth. At present, Japan is planning to host 400,000 international students in comparison to 280,000 as of 2023. Japanese institutions are widening their reach to admit around 120,000 students by 2035, particularly from populous countries such as Bangladesh, Indonesia and India. Embark Campus is the most progressive, end-to-end online admission software available, articulated to suit programs of all sizes and shapes. The other CRM software available in the Japanese market is Teachmint, which is a dominating multinational corporation and generator of the Integrated School Platform with about 15 million users and is available in more than 20 languages. currIQuent, Telemetry TV, Jotform, Rise Vision, Titan, openEducat and EduSec are key companies in the Japanese Higher Education Student CRM System market.

Higher Education Student CRM System Market Growth Driver & Market Restraint

Growth Driver

• Technological advancement in CRM software:

CRM systems in the higher education field have progressed from simple databases to sophisticated solutions that assist institutions in handling the complete student journey, from initial enquiry to alumni engagement. At present, CRM technology, apart from rationalizing functions has even transformed the way universities entice, engage, enroll, and aid students in an increasingly competitive scenario. Contemporary CRM doesn’t function in isolation and incorporates with any university’s broader technology ecosystem–including a learning management system, event tools, payment podiums and student information mechanism. These incorporations enhance information flow, minimize manual input and allow real-time insights. With AI, and built-in analytics, CRM podiums now aid universities in shifting from reactive to proactive decision-making. Reports, forecasting, and dashboard tools enable teams to regulate performance, forecast applicant behavior and recognize at-risk students early – allowing timely and targeted interferences. Such technological advancement in CRM software bodes well for the growth of the global higher education student CRM system market.

• Growing demand for personalized student engagement:

Personalized communication is a key expectation for students and CRMs allow segmentation of information to design messages depending on the behaviour, interests, demographics and stage in the admission journey. Institutions construct automated workflows and marketing campaigns driving applications, encourage conversion and enhance retention. Personalized learning programs and adaptive learning mechanisms enable students to learn more efficiently by enhancing their engagement level. As per a study by the University of Illinois, students applying personalized learning technology established an average enhancement of 8-11% in their learning consequences compared to students applying conventional instructional methods. The worth of CRM technology extends over and above present students. Several universities presently apply CRM tools to handle alumni channels, conduct fundraising campaigns and track engagement of the donors. This functionality aids long-term association-building and leads to institutional sustainability.  The enhanced demand for customized student engagement will drive the growth of the higher education student CRM system market.

Market Restraint

• Data Privacy concern:

Data security is a problem which is brought up by the management of sensitive student information. Institutions are conditioned to strict rules and any breach of student information may lead to legal consequences and damage to their status.

• High initial cost:

CRM software adoption in higher education institutions involves heavy financial investment, which is a considerable barrier. The initial cost of installation includes the software purchase cost and hardware infrastructure, and in some cases, it even includes the cost of facility upgrades. This high cost of investment is a significant factor restraining the growth of the higher education student CRM system market.

Higher Education Student CRM System Market Segmentation

Our experts at KD Market Insights have segmented the global Higher Education Student CRM System Market research report as:

Higher Education Student CRM System Market Regional Synopsis

The strong higher education infrastructure and substantial investment in SaaS technology are the factors responsible for the domination of North America in the higher education student CRM system market. The United States has a high demand for higher education and attracts several international students due to its robust academic infrastructure, the presence of prestigious institutions, and advanced research funding. The SaaS CRM system has gained popularity in the United States market over the years as several businesses are increasingly using digital technology and cloud services. The use of breakthrough technological CRM tools such as teamwork capabilities and AI-driven analytics, has a crucial role in pushing the development of SaaS technology. Central New Mexico Community College has increased its student retention rate by about 6.8%.

Asia Pacific is expected to grow at the fastest CAGR because of growth in student enrolment rates, government initiatives to update education infrastructure and increasing internet penetration. The high rate of internet service development and the popularity of social media has led to the inclusion of CRM software in every zone such as the higher education system. The Chinese CRM software companies are rapidly expanding their market driven by cloud computing technology. Cloud-based SaaS CRM has the largest portion of the enterprise application SaaS market in China at 59% and is anticipated to continue to expand at a rapid CAGR of 36% in the years ahead.

The prominence of the GDPR act in Europe is one significant regulation aiming to safeguard the personal data of EU citizens. GDPR and CRM function together to help the student higher education management. Increasing demand for distance learning is another reason for the higher education student CRM system market in Europe. ACADEMY EUROPE is a distance e-learning university that uses CRM software to deliver high-quality free courses in certificate programs and diplomas. The digitalization culture has led to the development of higher education student CRM systems in the Middle East and North Africa. Latin America has a burgeoning market with considerable potential such as proliferated efforts to improve education quality.

Regional Company Names

• GE HealthCare
• amoCRM
• HubSpot
• Jenzabar
• Campus Management
• Others

Higher Education Student CRM System Market Competitive Landscape

Some of the key players who have the top global Higher Education Student CRM System Market share:

• Salesforce
• Oracle
• HubSpot
• Ellucian
• TargetX
• Blackbaud
• Talisma
• Microsoft Dynamics
• Creatrix Campus

1. Executive Summary
   1. Market Overview
   2. Key Findings
   3. Market Trends
   4. Market Outlook
2. Introduction
   1. Scope of the Report
   2. Research Methodology
   3. Definitions and Assumptions
   4. Acronyms and Abbreviations
3. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
   4. Challenges
4. Global Higher Education Student CRM System Market
   1. Market Overview
   2. Market Size and Forecast
   3. Market Segmentation
      1. By Component
      2. By Pricing Model
      3. By Type
      4. By Application
      5. By Institution Type
      6. By Region
5. Market Segmentation by Component
   1. Service
   2. Software
   3. Others
6. Market Segmentation by Pricing Model
   1. Free
   2. Paid
   3. Others
7. Market Segmentation by Type
   1. Cloud based
   2. On premises
   3. Others
8. Market Segmentation by Application
   1. Automotive
   2. Admission Management
   3. Enrolment Management
   4. Retention Management
   5. Alumni Relations
   6. Marketing & Recruitment
   7. Others
9. Market Segmentation by Institution Type
   1. Automotive
   2. Four Year Universities
   3. Community colleges
   4. Graduate schools
   5. Vocational & Technical Schools
   6. Others
10. Regional Analysis
    1. North America
       1. United States
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       2. Canada
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       3. Mexico
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
    2. Europe
       1. United Kingdom
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       2. Germany
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       3. France
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       4. Italy
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       5. Spain
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       6. Rest of Europe
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
    3. Asia Pacific
       1. China
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       2. Japan
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       3. India
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       4. Australia
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       5. South Korea
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       6. Rest of Asia Pacific
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
    4. Latin America
       1. Brazil
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       2. Argentina
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       3. Colombia
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       4. Rest of Latin America
          1. Market Size and Forecast
          2. Key Trends and Developments
          3.               Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
    5. Middle East & Africa
       1. South Africa
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       2. Saudi Arabia
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       3. UAE
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
       4. Rest of Middle East & Africa
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Component, Pricing Model, Type, Application, and Institution Type         
11. Competitive Landscape
    1. Market Share Analysis
    2. Company Profiles
       1. Salesforce
       2. Oracle
       3. HubSpot
       4. Ellucian
       5. TargetX
       6. Blackbaud
       7. Talisma
       8. Microsoft Dynamics
       9. Creatrix Campus
       10. Others
12. Strategic Recommendations
13. Appendix
    1. List of Tables
    2. List of Figures
14. References