Gluten-Free Products Market: Global Size, Share, Trends, Growth and Forecast 2022-2032

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Gluten-Free Products Market Key Highlights

Global Gluten-Free Products Market is expected to grow from USD 6.2 Billion in 2021 to USD 9.5 Billion by 2032, at a CAGR of 9.2% during the forecast period 2022-2032.

The gluten-free products market refers to the market for foods and beverages that do not contain gluten, a protein found in wheat, barley, and rye. Gluten-free products are specifically designed for people with celiac disease, gluten intolerance, or sensitivity to gluten, who need to avoid gluten-containing foods to manage their health conditions. The market includes a variety of products, such as bakery products, snacks, cereals, pasta, beverages, and ready-to-eat meals, which are made with alternative gluten-free ingredients such as rice, corn, quinoa, and others. Gluten, a composite of two proteins: gliadin and glutenin is primarily found in four grains, namely, wheat, barley, rye, and triticale. Its main purpose is to give the dough its elasticity, providing a chewy texture, improved taste and retaining the product’s shape.  Gluten has a lot of beneficial functions, however, is not suitable for all consumers, as it may result in various health-related issues such as gastrointestinal and systemic symptoms including celiac disease (CD), non-celiac gluten sensitivity (NCGS), gluten ataxia, dermatitis herpetiformis (DH), and wheat allergy which can have an adverse effect often leading to abdominal bloating, gas, diarrhea, and vomiting, migraine headaches, inflammation in small intestines, and joint pain. Hence, companies are manufacturing a line of gluten-free products prepared from rice, cassava, corn (maize), soy, beans, and chia; which are strictly free from gluten and serve as an alternative to gluten rich products.

The gluten-free food helps improve cholesterol levels, lose weight, increases energy levels, reduces the risk of cardiovascular diseases, digestive disorders, and diabetes as it triggers metabolic rate and promotes digestion of saturated and transfects.

The global gluten-free products market is expected to grow at a thriving CAGR in the forthcoming years.

Gluten-Free Products Market: Growth Drivers

The growth of this market is attributed towards major relying factors including but not limited to; the rise in application and demand for gluten-free products in various food industries due to the health benefits associated with its consumption, the rising prevalence of autoimmune disorders, the growing population shifting towards healthier diets, increasing major market players focus on new innovations such as the adoption of micro-encapsulation technology to improve the shelf-life of gluten-free products, the increasing awareness among the general population about health issues caused by excess consumption of gluten, growing number of government initiatives towards consumption of  healthy food etc.

Additionally, Also, potential benefits of gluten free diets such as increased appetite has allowed food & beverage manufactures to incorporate gluten and fat free alternatives in their market portfolio for providing gluten-free products with a range of options along with providing higher quality, taste, and nutritional value to the consumers for maintaining the competitive position in the market. This has also led to a substantial increase in the demand for gluten-free products in the global market, especially in the bakery and fast food industries.

Moreover, increasing in number of working women has spurred the dependency of the consumers on gluten-free ready meals and convenience free food. Furthermore, rapid surge in number of large retail formats worldwide, including convenience stores, specialty stores, and drugstores & pharmacies, fuel the demand for gluten-free products and enhance their market growth.

Furthermore, growing demand from millennial, supportive government initiatives to overcome obesity and reduce cardiovascular mortality, growing demand for weight management programs and diet plans that include grain-free food alternatives, technological advancements with an aim to reduce product prices and increase in investments by small and medium-sized food manufacturing companies are further propelling the market growth.

However, factors such as the lack of awareness of the celiac disease among individuals globally, strict regulations posed on the manufacture of certain food items, huge price difference and sensitivity, formulation challenges faced by manufacturers and gluten-free products lacking adequate amount of dietary fibers resulting in constipation and other ailments of digestive system are restraining the growth of this market.

Gluten-Free Products Market: Challenges

High cost: Gluten-free products are generally more expensive than their gluten-containing counterparts due to the use of alternative ingredients and specialized processing equipment, which can limit their affordability and accessibility for some consumers.

Taste and texture: Gluten-free products often have a different taste and texture compared to their gluten-containing counterparts, which can be a challenge for consumers who are used to the taste and texture of traditional products.

Cross-contamination: The risk of cross-contamination during processing, packaging, and storage can limit the availability of gluten-free products and increase the risk of exposure to gluten for people with celiac disease or gluten intolerance.

Limited availability: Gluten-free products may not be widely available in all regions, especially in developing countries where awareness of celiac disease and gluten intolerance is low, making it difficult for people with these conditions to find suitable products.

Lack of variety: The limited variety of gluten-free products compared to gluten-containing products can limit consumer choice and satisfaction.

Nutritional concerns: Gluten-free products may be low in nutrients, such as fiber and vitamins, which can be a concern for people who rely on gluten-free products as their primary source of nutrition.

Mislabeling and false advertising: The market may be prone to mislabeling and false advertising, which can mislead consumers about the gluten-free content of products and harm the reputation of the market as a whole.

Gluten-Free Products Market: Report Scope

Base Year Market Size


Forecast Year Market Size


CAGR Value



  • By Product
  • By Form
  • By Source
  • By Distribution Channel
  • By Geography


  • High cost
  • Taste and texture
  • Cross-contamination
  • Limited availability
  • Lack of variety
  • Nutritional concerns
  • Mislabeling and false advertising

Growth Drivers

  • Increasing prevalence of celiac disease and gluten intolerance
  • Growing awareness about gluten-free diets
  • Availability of gluten-free products
  • Development of new gluten-free products
  • Health and wellness trend
  • Government regulations

Gluten-Free Products Market: Segmentation

By Product

  • Bakery Products
  • Dairy/ Dairy Alternatives
  • Meats/ Meats Alternatives
  • Condiments, Seasonings, Spreads
  • Desserts & Ice Creams
  • Cereals & Snacks
  • Prepared Foods
  • Pasta and Rice
  • Others

By Form

  • Solid
  • Liquid 

By Source

  • Plant
    • Rice & corn
    • Oilseeds & pulses
    • Others
  • Animal
    • Dairy
    • Meat 

By Distribution Channel

  • Conventional stores
    • Grocery stores
    • Mass merchandizers
    • Warehouse clubs
    • Online retailers
  • Specialty stores
    • Bakery stores
    • Confectionery stores
    • Gourmet stores
  • Drugstores & pharmacies
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Gluten-Free Products Market: Regional Synopsis

The North American region is the largest and the dominating regional market for gluten-free products and is expected to continue the trend over time. This growth can be attributed to factors such as the relatively high awareness and consumption of gluten-free products, key players existing in the market, higher purchasing power of the populace, increasing product innovations by major players in the region, the increasing number of celiac patients, the favorable regulatory framework and initiatives to promote gluten-free diets by the U.S. Food and Drug Administration (FDA) and subsidy allocations etc. The U.S is the major contributor in the region.

The Asia-Pacific region is the fastest growing regional market for products that are gluten-free and is also anticipated to witness massive growth in the upcoming years. This can be attributed to the increasing demand and consumption of balanced foodstuffs, the unique marketing strategies adopted by key manufacturers, increasing populace in the emerging countries of the region coupled with increase in their disposable incomes and the growing health consciousness among consumers in the region of different age groups etc. Major contributors in the region are Australia, India, and China etc.

The European region holds a significant share and is one of the most prominently growing regional markets in the world for gluten-free products owing to the rise in popularity and adoption of these products among the millennial population, the increase in demand for diversified food products, major improvements in distribution channels, the adoption of healthy lifestyle and the rise in demand for non allergic food products in the region etc.

Few Key Players In Gluten-Free Products Market

  • The Kraft Heinz Company
  • The Hain Celestial Group Inc.
  • Alara Wholefoods Ltd
  • Norside Foods Ltd
  • Warburtons
  • Silly Yaks
  • Seitz Glutenfrei
  • Bob’s Red Mill
  • Kelkin Ltd.
  • Amy’s Foods
  • Mondelez International Inc.
  • Valeo Foods Group Limited.
  • Hero Group AG
  • Boulder Brands Inc.
  • Enjoy Life Natural Brands
  • J. General Mills Inc.
  • Golden West Specialty Foods
  • Prima Foods
  • DI Manufacturing
  • Glutafin
  • True Foods
  • General Mills, Inc.
  • Kellogg’s Company
  • ConAgra Brands Inc.
  • Barilla G.E.R Fratelli S.P.A
  • Quinoa Corporation
  • Freedom Foods Group Limited
  • Koninklijke Wessanen N.V
  • Raisio PLC
  • Dr Schär
  • Farmo S.P.A.
  • Big OZ
  • Wheafree
  • Other Players

Gluten-Free Products Market: Recent Developments 

  • In November 2020, Northumbrian Fine Foods (NFF) expanded its portfolio of Prewett’s free-from biscuits with the launch of a new Enrobed range. With this launch, NFF aimed to address growing consumer demand for more indulgent gluten-free biscuits. The new range also aimed to fill a ‘gap in the market’ for gluten-free sandwich biscuits.
  • In December 2020, Kisses From Italy, the Italian deli franchise with a American flare, announced the launch of new line of retail products made available in select stores. The brand’s specialty retail offerings include a line of gluten-free pasta made from yellow corn, black bean, beetroot or red-lentil, gluten-free gnocchi made with potato, spinach, butternut squash and beetroot, as well as vegetarian and plant-based options for gluten-free lasagna products.

Timeline Considered for Analysis: 

- 2021: Base Year

- 2022 to 2032: Forecast Period

Research Scope and Deliverables

Overview & Executive Summary

Market Drivers, Trends, Challenges and Opportunities

Market Size and Forecast Projections

Macroeconomic Indicators of Various Countries Impacting the Growth of the Market

Extensive Coverage of Industry Players including Recent Product Launches and Market Activities

Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global gluten-free products market by the following segments:

  • Product
  • Form
  • Source
  • Distribution Channel

Customization: We also offers customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Gluten-Free Products Industry Report

  • What is the overall market size in 2021? What will be the market growth during the forecast period i.e. 2022-2027?
  • Which region would have high demand for product in the upcoming years?
  • What are the factors driving the growth of the market?
  • Which sub-market will make the most significant contribution to the market?
  • What are the market opportunities for existing and entry-level players?
  • What are various long-term and short-term strategies adopted by the market players?


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  • Publication date: 19th September 2023
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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