Electric Toothbrush Market By Based on Bristle (Soft, Nanometer); By Based on Product Type (Rechargeable, Battery); By Based on Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Drug Stores, Online Platforms); By Based on End User (Adults, Children); By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Market Analysis, Trends, Opportunity and Forecast, 2023-2032

Electric Toothbrush Market: Overview and Definition

The global electric toothbrush market size is expected to grow from USD 3.10 billion in 2022 to USD 6.5 billion by 2032, at a CAGR of 5.9% during the forecast period 2023-2032. The electric toothbrush market is a growing industry, driven by increasing awareness about oral hygiene, rising disposable incomes, and advancements in technology. Key players in the market include Philips, Colgate-Palmolive, Procter & Gamble, and Waterpik. The market is segmented by type, mode of operation, distribution channel, and geography. The most popular types of electric toothbrushes are rechargeable and battery-powered. The mode of operation can be oscillating-rotating or sonic, and the distribution channels include online and offline retail. The market is expected to continue growing due to the increasing demand for oral healthcare products and the growing awareness about the benefits of electric toothbrushes.

Electric Toothbrush Market Key Drivers

The electric toothbrush market is driven by several factors, including:

Growing awareness about oral health: People are becoming more aware of the importance of good oral hygiene, which is driving the demand for electric toothbrushes that offer better cleaning than manual toothbrushes.

Advancements in technology: The development of advanced features like pressure sensors, timers, and Bluetooth connectivity are making electric toothbrushes more effective and user-friendly.

Increasing disposable income: Rising disposable incomes in developing countries are enabling more people to afford electric toothbrushes.

Availability of multiple distribution channels: The availability of multiple online and offline distribution channels is making it easier for consumers to access electric toothbrushes.

Growing geriatric population: The aging population is more susceptible to oral health problems, which is driving the demand for electric toothbrushes that are easier to use and more effective.

Some factors that one can expect to boost the market are the rise in disposable income, and the awareness about the importance of oral hygiene. Also, the undeterred efforts to spread awareness of the same on a global level are another key factor. An example of such efforts is the NCDHM campaign of the American Dental Association. The dental professionals through this National Children’s Dental Health Month Campaign focus on teaching children about oral hygiene.

Quite possibly, one of the most pervasive and non-contagious illnesses in the world is oral infection. It affects nearly half of the world population with about 2.4 billion adults and over 450 million children having tooth decaying issues. This high commonness of oral illnesses will expand the significance of good oral hygiene, subsequently boosting the demand for the product. Expanding urbanization and way of life changes have prompted hefty utilization of liquor, tobacco, sugars, and other such items, a pattern that has adversely affected oral hygiene. This very factor is probably going to offer ascent to interest for toothbrushes.

Strong activities to improve oral wellbeing will support market interest. An example of this would be the WHO Global Oral Health Program. This program is framed in arrangement with the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development) and the Global Non-transmittable Disease (NCD) plan. One thing that positively affects the reach and effect of the oral hygiene programs is the clubbing of oral medical problems alongside public general wellbeing activities.

One can foresee a boost in the product sales due to an ascend in the level of the middle-class populace, alongside expanding extra cash and flood in medical care spending. As indicated by a report distributed by Brookings Institution, almost 70% of China's populace is the working class. This huge group may devour almost USD 10 trillion of products and ventures.

Electric Toothbrush Market Challenges

While the electric toothbrush market is growing, there are some challenges that it faces, including:

Higher cost: Electric toothbrushes are generally more expensive than manual toothbrushes, which can be a barrier for price-sensitive consumers.

Limited battery life: The battery life of electric toothbrushes can be a limitation, especially for those who travel frequently.

Need for charging: Electric toothbrushes need to be charged, which may be inconvenient for some users.

Limited availability in certain regions: Electric toothbrushes may not be widely available in certain regions, which can limit their adoption.

Lack of consumer education: Some consumers may not be aware of the benefits of electric toothbrushes, which can limit demand.

Electric Toothbrush Market : Report Scope

Base Year Market Size


Forecast Year Market Size


CAGR Value

              5.9 %



  • By End-user Industry
  • By Product Type
  • By Distribution Channel
  • By Geography



  • High cost of equipment
  • Limited battery life
  • Need for charging
  • Lack of consumer education


Growth Drivers

  • Growing awareness about oral health
  • Increasing disposable income
  • Availability of multiple distribution channels
  • Technological Advancements
  • Growing geriatric population


Electric Toothbrush Market: Segmentation

By Based on Bristle

  • Soft
  • Nanometer

By Based on Product Type

  • Rechargeable
  • Battery

By Based on Distribution Channel

  • Supermarkets/Hypermarkets
  • Pharmacy/Drug Stores
  • Online Platforms

By Based on End User

  • Adults
  • Children

By Geographical Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • Middle East and Africa
    • Saudi Arabia
    • U.A.E.
    • South Africa

Technology Insights

On the basis of technology, the market further divides into rotational and vibrational item variations. The rotational section ruled the market in 2019. One can observe this section to maintain consistent development over the figure time frame. The credit for this goes to the prevalent plaque expulsion and gum disease decrease when contrasted with sonic toothbrushes. Toothbrushes like the rotating types guarantee decreased 'teeth tickling' without changing its capacity to clean. For sensitive teeth, the best option would be using rotating head toothbrushes. These qualities of the rotational strategy will be pivotal in boosting the growth of this section.

End-use insights

In the light of end-use, the electronic brush market across the world fragments into grown-ups and kids. In 2019, the largest part of the market share was with the adult fragment. Expanding feelings of anxiety in grown-ups have prompted selection of undesirable ways of life and propensities. This has brought about ill-advised oral wellbeing, subsequently requiring the product interest to address a plethora of dental conditions.

One can expect the kids fragment to develop at a fast speed over the estimated time frame. This may be due to the accessibility of a wide scope of appealing and fascinating electronic brushes for youngsters. These items are ideal for cleaning hard to-reach at zones and have ergonomically planned brush handles to empower a solid hold for youngsters.

Electric Toothbrush Market: Regional Synopsis

North America held the biggest income share in 2019 regarding locales. This can be principally credited to the presence of better electric brushes, steady government activities, combined with generally higher extra cash in the locale. Besides, presence of talented dental specialists and dental hygienists positively affects product interest. According to the American Dental Hygienists' Association (ADHA), there are almost 150,000 enlisted dental hygienists in the U.S. These dental hygienists empower great oral cleanliness by giving an appropriate dental arrangement and cleanliness strategies, hence further boosting the product interest.

Asia Pacific is foreseen to observe rewarding development over the conjecture time frame. Developing familiarity with oral medical services among the populace is an urgent factor driving the market. There are some factors which we can additionally expect to give the territorial market a critical lift. Some of them are- an extending middle-class populace, combined with expanding discretionary cash flow and rising spending on medical care. According to the Brookings Institution, the working-class populace may stretch around 5 billion in the near future. And Asian nations, for example, India and China will be the primary ones.

Electric Toothbrush Market: Recent Developments

The electric toothbrush market has seen several recent developments, including:

Smart toothbrushes: Manufacturers have started to develop smart electric toothbrushes that use Bluetooth connectivity and mobile apps to provide real-time feedback and coaching to users.

Eco-friendly options: Some companies are now offering eco-friendly electric toothbrush options, such as those with rechargeable batteries or replaceable heads to reduce waste.

Integration with voice assistants: Some electric toothbrushes can now integrate with popular voice assistants like Amazon Alexa or Google Assistant, allowing users to control their toothbrush with voice commands.

Advanced features: Manufacturers are continuing to develop advanced features such as pressure sensors, multiple cleaning modes, and UV sanitation.

Expansion in developing markets: Companies are expanding their operations and distribution networks in developing markets such as Asia-Pacific and Latin America, where there is a growing demand for premium oral care products.

Electric Toothbrush Market: Key Players

  • Koninklijke Philips N.V
  • Procter and Gamble Co
  • Den-Mat Holdings LLC
  • SONIC Chic
  • Water Pik Inc
  • Colgate Palmolive

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  • Publication date: 5th February 2024
  • Base year: 2022
  • Forecast year: 2023-2033
  • Format: PDF, PPT,Word,Excel

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Frequently Asked Questions(FAQ)

An electric toothbrush is a toothbrush that uses electric power to vibrate or rotate the brush head, providing a more thorough and efficient cleaning than a manual toothbrush.

The global electric toothbrush market size is expected to grow from USD 3.10 billion in 2021 to USD 6.5 billion by 2032, at a CAGR of 5.9% during the forecast period 2022-2032.

The growth of the electric toothbrush market can be attributed to various factors, including increasing awareness about oral hygiene and the importance of oral care, rising prevalence of dental problems such as cavities and gum disease, and the availability of innovative and advanced electric toothbrushes.

Electric toothbrushes are available in various types, including rechargeable electric toothbrushes, battery-operated electric toothbrushes, sonic electric toothbrushes, and rotating electric toothbrushes. They are also available in different bristle types, brush head sizes, and additional features such as timers and pressure sensors.

Electric toothbrushes are sold through various distribution channels, including drug stores, supermarkets and hypermarkets, online channels, and others. Online channels are the fastest-growing distribution channel for electric toothbrushes.

North America is the largest market for electric toothbrushes, followed by Europe. The Asia Pacific region is expected to be the fastest-growing market for electric toothbrushes due to increasing awareness about oral hygiene and rising disposable incomes.

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