Electric Toothbrush Market

Electric Toothbrush Market - By Technology, By End Use & Global Region - Market Size, Trends, Share & Forecast 2020-2025

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  • Status : Upcoming
  • Published on: 2021
  • Report ID: KDMI-6950
  • Available Format: PDF/Excel/DOC


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The global electric toothbrush market size was valued at USD 3.1 billion in 2019 and is expected to grow at a CAGR of 5.9 % over the forecast period. Some factors that one can expect to boost the market are the rise in disposable income, and the awareness about the importance of oral hygiene. Also, the undeterred efforts to spread awareness of the same on a global level are another key factor. An example of such efforts is the NCDHM campaign of the American Dental Association. The dental professionals through this National Children’s Dental Health Month Campaign focus on teaching children about oral hygiene.

Quite possibly, one of the most pervasive and non-contagious illnesses in the world is oral infection. It affects nearly half of the world population with about 2.4 billion adults and over 450 million children having tooth decaying issues. This high commonness of oral illnesses will expand the significance of good oral hygiene, subsequently boosting the demand for the product. Expanding urbanization and way of life changes have prompted hefty utilization of liquor, tobacco, sugars, and other such items, a pattern that has adversely affected oral hygiene. This very factor is probably going to offer ascent to interest for toothbrushes.

Strong activities to improve oral wellbeing will support market interest. An example of this would be the WHO Global Oral Health Program. This program is framed in arrangement with the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development) and the Global Non-transmittable Disease (NCD) plan. One thing that positively affects the reach and effect of the oral hygiene programs is the clubbing of oral medical problems alongside public general wellbeing activities.

One can foresee a boost in the product sales due to an ascend in the level of the middle-class populace, alongside expanding extra cash and flood in medical care spending. As indicated by a report distributed by Brookings Institution, almost 70% of China's populace is the working class. This huge group may devour almost USD 10 trillion of products and ventures.

Geographical Coverage

North America held the biggest income share in 2019 regarding locales. This can be principally credited to the presence of better electric brushes, steady government activities, combined with generally higher extra cash in the locale. Besides, presence of talented dental specialists and dental hygienists positively affects product interest. According to the American Dental Hygienists' Association (ADHA), there are almost 150,000 enlisted dental hygienists in the U.S. These dental hygienists empower great oral cleanliness by giving an appropriate dental arrangement and cleanliness strategies, hence further boosting the product interest.

Asia Pacific is foreseen to observe rewarding development over the conjecture time frame. Developing familiarity with oral medical services among the populace is an urgent factor driving the market. There are some factors which we can additionally expect to give the territorial market a critical lift. Some of them are- an extending middle-class populace, combined with expanding discretionary cash flow and rising spending on medical care. According to the Brookings Institution, the working-class populace may stretch around 5 billion in the near future. And Asian nations, for example, India and China will be the primary ones.

Market Segmentation

Technology Insights

On the basis of technology, the market further divides into rotational and vibrational item variations. The rotational section ruled the market in 2019. One can observe this section to maintain consistent development over the figure time frame. The credit for this goes to the prevalent plaque expulsion and gum disease decrease when contrasted with sonic toothbrushes. Toothbrushes like the rotating types guarantee decreased 'teeth tickling' without changing its capacity to clean. For sensitive teeth, the best option would be using rotating head toothbrushes. These qualities of the rotational strategy will be pivotal in boosting the growth of this section.

End-use insights

In the light of end-use, the electronic brush market across the world fragments into grown-ups and kids. In 2019, the largest part of the market share was with the adult fragment. Expanding feelings of anxiety in grown-ups have prompted selection of undesirable ways of life and propensities. This has brought about ill-advised oral wellbeing, subsequently requiring the product interest to address a plethora of dental conditions.

One can expect the kids fragment to develop at a fast speed over the estimated time frame. This may be due to the accessibility of a wide scope of appealing and fascinating electronic brushes for youngsters. These items are ideal for cleaning hard to-reach at zones and have ergonomically planned brush handles to empower a solid hold for youngsters.

Competitive Market Share Insights

A portion of the vital participants in this market are Colgate Palmolive; Koninklijke Philips N.V; Procter and Gamble Co; FOREO; Den-Mat Holdings, LLC; SONIC Chic; and Water Pik, Inc. Improvement of innovative and mechanically progressed products is one of the key supportable methodologies embraced by market players. For example, in 2018, Colgate dispatched the Colgate Smart Electric Toothbrush E1 in the U.S., supported with Artificial Intelligence. This item is accessible solely at chosen Apple stores and

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