Dry Shampoo Market - By Form (Powder Form, Spray Form), By Function (Anti-Dandruff, Hair Loss Prevention, Color Protection, Others), By Demography (Men, Women, Kids), By Distribution Channels (Online Stores, Offline Stores) & Global Region 2022-2027

Consumer Goods & Retail

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  • Status : Ongoing
  • Published on: July 2022
  • Report ID: KDMI-5565
  • Available Format: PDF/Excel/DOC


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The global dry shampoo market size is estimated to be USD XXX Million in 2021 and is expected to reach USD XXX Million by 2027, growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period i.e. 2022-2027.

Market Insights

Growth Drivers – Dry Shampoo Market

Increasing Demand for Convenient Hair Care Products

Due to the changing lifestyle patterns in emerging countries, the demand for cosmeceutical & cosmetic products such as hair care products, skin care products, and others is increasing. Further, the customers are focusing on convenient products that can be easily used on-the-go such as dry shampoo. Moreover, rising awareness of cosmetic products and increasing demand for convenient hair care products are expected to positively impact the growth of the global dry shampoo market in the upcoming years.

Growing Online Sales Channel

The penetration of smartphones has led to an increase in the usage of online sales across the globe. The consumers are preferring online sales channels over the offline sales channel, which is opening a gateway opportunity for online stores to grow in the upcoming years. In addition to this, enhancement in the e-commerce platforms by the major manufacturers and continuously rising prevalence of online sales channels are the major key factors that are anticipated to drive the growth of the dry shampoo market over the forecast period.

Segmentation Analysis

The dry shampoo market is segmented on the basis of form, function, demography and distribution channel. In the form segment, the market for dry shampoo is sub-segmented into powder form and spray form. Among this segment, the spray form segment is expected to grow at a considerable CAGR over the forecast period i.e. 2022-2027. Further, it was followed by a powder form segment in terms of market share in 2021.

By function, the market is divided into anti-dandruff, hair loss prevention, color protection, and others, out of which, an anti-dandruff segment is expected to register a higher revenue share in the global dry shampoo market over the forecast period. Further, the market for dry shampoo on the basis of demography is segmented into men, women, and kids.

Moreover, based on the distribution channel, the dry shampoo market is further sub-segmented into online stores and offline stores. Among this segment, the offline store's segment is further sub-segmented into modern trade, convenience stores, drug stores, specialty stores, and others.

Geographical Analysis

Geographically, the report offers an analysis of North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In the dry shampoo market, North America is projected to capture a notable market share in 2025. Further, factors such as rising demand for hair care products and trendy hairstyles due to increasing disposable income is expected to drive the growth of the North America dry shampoo market. Also, the Asia Pacific market is driven on the back of increasing awareness among consumers regarding beauty and personal well-being and is expected to grow at a noteworthy compound annual growth rate (CAGR) from 2022 to 2027.

Competitive Analysis

The report also covers a detailed competitive analysis of major market players of the global dry shampoo market, such as The Unilever Group, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, L’Oreal SA, Church & Dwight Co., Inc., The Estee Lauder Companies Inc., Shiseido Company, Revlon Inc., Coty Inc., and other key players. The dry shampoo market is witnessing a wide range of industry activities such as product launch, acquisition, partnership and expansion across the globe.


By Form:

- Powder Form
- Spray Form

By Function:

- Anti-Dandruff
- Hair Loss Prevention
- Color Protection
- Others

By Demography:

- Men
- Women
- Kids

By Distribution Channels:

- Online Stores
- Offline Stores
- Modern Trade
- Convenience Store
- Drug Store
- Specialty Store
- Others

By Geography:

- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of the Middle East & Africa)

Competitive Landscape

The report profiles various major market players such as
• The Unilever Group
• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• Kao Corporation
• L’Oreal SA
• Church & Dwight Co., Inc.
• The Estee Lauder Companies Inc.
• Shiseido Company
• Revlon Inc.
• Coty Inc.
• Others Key Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development, and other market activities).

The study also provides a company’s positioning and market share in the dry shampoo market.

Timeline Considered for Analysis:

- 2021: Base Year
- 2022: Estimated Year
- 2022 to 2027: Forecast Period

Research Scope and Deliverables

Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:

Industry report analyzes the global dry shampoo market by the following segments:
- Form
- Function
- Demography
- Distribution Channel

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Dry Shampoo Industry Report

• What is the overall market size in 2021? What will be the market growth during the forecast period i.e. 2022-2027?
• Which region would have a high demand for a product in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are the various long-term and short-term strategies adopted by the market players?

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