Digital Out-of-Home Advertising (DOOH) Market
Digital Out-of-Home Advertising (DOOH) Market Trends, Opportunity, and Forecast Analysis, 2024-2033
Digital Out-of-Home Advertising (DOOH) Market revenue to generate USD 78.2 billion by 2033, according to KDMI analyst’s growth analysis. The market is segmented by Application, Format, Vertical and by region.
Digital Out-of-Home Advertising (DOOH) Market Size Survey Report – In a Glance
As per the survey report on global Digital Out-of-Home Advertising (DOOH) Market, the market is projected to foresee a CAGR of 12.9% between 2024-2033, and further generate a market size of USD 78.2 billion revenue by the end of 2033. In the year 2024, the market size was valued at USD 26.2 billion revenue.
- The global Digital Out-of-Home Advertising (DOOH) Market is projected to grow on account of growing popularity of full motion videos.
- In Japan, the increasing use of connected screen can be attributed to the growth in the Digital Out-of-Home Advertising (DOOH) Market.
- KDMI analyst’s growth analysis foresees high installation cost batteries compliance to challenge the market growth.
- North America, having the highest market share in the Digital Out-of-Home Advertising (DOOH) Market, is projected to dominate the global market.
Digital Out-of-Home Advertising (DOOH) Market Analysis
Digital out of home advertising is the promotional media which is digitally and dynamically showed in public spaces. Unlike conventional advertising, that includes signage and printed billboards, DOOH uses digital screens to offer ads n outdoor screens, train stations, digital billboards, airports and shopping malls. The increasing popularity of full motion videos bodes well for the growth of DOOH market. FMV, is one of the sector’s most distinctive styles and instead of using animation, sprites, animation & 3D models, FMV games uses pre recorded videos as a substitute for conventional graphics or in cutscenes. There are several nuclear war concepts that is utilized over all kinds of entertainment ranging from open world fallout video game series to the Godzilla films. The worldwide 3D motion capture market has hit an impressive USD 193 million as of 2022 and industries, such as sport performance, military and product development are expanding their mocap capabilities to improve the motion understanding with the help of AI & robotics. JCDecaux, Clear Channel Outdoor and Lamar Advertising Company are significant players in the global Digital Out-of-Home Advertising (DOOH) market.
Analyst’s Observation on Japan Digital Out-of-Home Advertising (DOOH) Market Survey
Connected TV advertising is a type of digital advertising which appears in the streaming content, for instance, it includes advertisements displayed alongside TV shows or livestream watched or streaming devices. Combining connected television with OOH advertising generates a strong multi-channel marketing strategy that enables the audience to engage both offline and online. The use of connected TVs has progressed in Japan, as of 2019, 10% of internet users in the country use either connected or smart TVs. Tokyo DOOH Network has around 11,500 screens in taxis. Growth, based out of Tokyo, has screens in 11500 taxis, and now it is hooked with the marketplace of LIVE BOARD. The use of LIVE BOARDS is another growth driver of the digital out-of-home advertising market. NEC Display Solutions, Ltd. is a significant player in the Japanese digital out-of-home advertising market.
Digital Out-of-Home Advertising (DOOH) Market: Report Scope |
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Base Year |
2023 |
Estimated Market Size |
USD 26.2 Billion in 2024 |
Forecast Year |
2024-2033 |
Projected Market Size |
USD 78.2 Billion in 2033 |
CAGR Value |
12.9% |
Digital Out-of-Home Advertising (DOOH) Market Key Trends/Major Growth Drivers |
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Restraint Factors |
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Digital Out-of-Home Advertising (DOOH) Market Segmentation |
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Fastest Growing Region |
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Digital Out-of-Home Advertising (DOOH) Market Key Players |
JCDecaux, Clear Channel Outdoor, Lamar Advertising Company, OUTFRONT Media, Broadsign, Stroer SE & Co. KGaA, Ocean Outdoor, Focus Media, Global Media and Others |
Digital Out-of-Home Advertising (DOOH) Market Growth Driver & Market Restraint
Growth Driver
Increasing use of digital signage in airports globally:
Airports have been one of the early digital signage users since the technology was introduced. The solution of airport digital signage is a lifesaver considering the continuous passenger influx and the hectic schedule. Airports use digital signs increasingly to offer passengers data in an engaging, smart and effective way. The International Air Transport anticipated that the total number of travelers will reach 4.0 billion as of 2024. By 2025, the passenger numbers are anticipated to reach 5.2 billion, a 6.7% increase compared to 2024 and it was the 1st time the number of passengers has surpassed the five billion marks. Airports using digital signage technologies on a large scale are likely to obtain increased satisfaction benchmarks and revenue opportunities. The growth of airports and the increasing use of digital signage will propel the growth of the digital out-of-home advertising market.
Growth of retail sector
The retail section is the highest contributor to the digital-out-of-home advertising market and is anticipated to expand at a CAGR of approximately 19%. The retail segment is going through a huge transformation on a worldwide scale with some of the seeming disturbances being made possible through the use of technology. Digital out-of-home advertising offers a considerable opportunity for the retail segment. By engaging with the customers, the retail industry improves brand visibility and drives sales. DOOH provides retailers with powerful equipment to reach their target audience and drive business results. The growth in the retail industry predicts the growth of the digital out-of-home advertising market. Europe is the 3rd biggest retail commerce market worldwide, having revenues of around USD 632 billion, a yearly growth rate of 9.3% with regards to revenue.
Market Restraint
High installation cost:
Most acquirers neglect other costs and focus on the purchase cost component. They are eventually let down since maintenance is just as critical as installation. Drones, which remotely implement DOOH upkeep services, are only novel kinds of developing maintenance services. Although they need considerable investment, they even result in reduced lead times.
Complexity of DOOH infrastructure:
The difficulty of DOOH infrastructure spreads beyond hardware to inculcate complicated software systems, tools of content creation and analytics podium. Regular technological advancements are significant to upkeep competitive benefits and satisfy growing advertiser demands, cumulating the continuous cost burden. The requirement for dedicated technical expertise for maintenance and expertise further surges operational expenditures.
Digital Out-of-Home Advertising (DOOH) Market Segmentation
Our experts at KD Market Insights have segmented the global Digital Out-of-Home Advertising (DOOH) Market research report as:
By Location |
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By Format |
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By Vertical |
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By Region |
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Digital Out-of-Home Advertising (DOOH) Market Regional Synopsis
North America is expected to dominate the digital out-of-home market due to the presence of classy digital infrastructure. In the previous decade, the digital economy has gone through considerable growth propelled by the cloud rise, 5G connectivity, AI and other innovations that have the potential to improve United States productivity and international competitiveness. Successful digital infrastructure has offered the foundation for organizations to inculcate these technologies and acquire worldwide market proportion. The rise of novel digital technologies is converting industries across the United States economy. IoT and Artificial Intelligence apps and devices, 5G mobile connectivity and the cloud are significant core transformative technologies with the capacity to improve United States international productivity. Data infrastructure including cloud podiums, cybersecurity mechanisms, data centers and communication channels has offered the base for the United States organizations to take benefit of these technologies to obtain market proportion.
Asia Pacific is expected to be the fastest-growing region due to the development of gigantic infrastructure development projects that inculcate DOOH systems as integral constituents of contemporary urban landscapes. The rise of novel transportation hubs, smart city initiatives and shopping centres offers several venues for DOOH deployment. Singapore is considered the smallest region in the world, and three years later, the government injected around USD 2.4 billion, introducing both private and public sectors. The city is even operating a Smart Mobility 2020 initiative, a joint venture between the Intelligent Transportation Society of Singapore and the Land Transport Authority of Singapore. The emergence of contactless payment technology is applied to modernize the payments and movements of the 7.5 million passengers who use public transport every day. Such smart city programs help encourage the digital out-of-home advertising market by making campaigns more efficient and relevant. In smart city technologies, the DOOH technology can be combined into this smart city ambience to take the most advantage of the advertisements.
Regional Company Names
- Lamar Advertising Company
- Clear Channel Outdoor Holdings, Inc
- OUTFRONT Media
- Prismview LLC
- Daktronics
Digital Out-of-Home Advertising (DOOH) Market Competitive Landscape
Some of the key players who top the global Digital Out-of-Home Advertising (DOOH) Market share:
- JCDecaux Group
- Clear Channel Outdoor Holdings Inc
- Lamar Advertising Company
- OUTFRONT Media
- Broadsign
- Stroer SE & Co. KGaA
- oOh!media Limited
- Ocean Outdoor
- Focus Media
- Global Media
- Executive Summary
- Market Overview
- Key Findings
- Market Trends
- Market Outlook
- Introduction
- Scope of the Report
- Research Methodology
- Definitions and Assumptions
- Acronyms and Abbreviations
- Market Dynamics
- Drivers
- Restraints
- Opportunities
- Challenges
- Global Digital Out-of-Home Advertising (DOOH)Market
- Market Overview
- Market Size and Forecast
- Market Segmentation
- By Application
- By Format
- By Vertical
- By Region
- Market Segmentation by Application
- Indoor
- Outdoor
- Others
- Market Segmentation by Format
- Billboards
- Street Furniture
- Transit & Transportation
- Place Based Media
- Others
- Market Segmentation by Vertical
- Automotive
- Financial Services
- Government
- Media & Entertainment
- Retail
- Real Estate
- Restaurants
- Others
- Regional Analysis
- North America
- United States
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Canada
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Mexico
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- United States
- Europe
- United Kingdom
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Germany
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- France
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Italy
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Spain
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Rest of Europe
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- United Kingdom
- Asia Pacific
- China
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Japan
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- India
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Australia
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- South Korea
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Rest of Asia Pacific
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- China
- Latin America
- Brazil
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Argentina
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Colombia
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Rest of Latin America
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Brazil
- Middle East & Africa
- South Africa
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Saudi Arabia
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- UAE
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- Rest of Middle East & Africa
- Market Size and Forecast
- Key Trends and Developments
- Market Analysis by Application, Format and Vertical
- South Africa
- North America
- Competitive Landscape
- Market Share Analysis
- Company Profiles
- JCDecaux
- Clear Channel Outdoor
- Lamar Advertising Company
- OUTFRONT Media
- Broadsign
- Stroer SE & Co. KGaA
- oOh!media Limited
- Ocean Outdoor
- Focus Media
- Global Media
- Others
- Strategic Recommendations
- Appendix
- List of Tables
- List of Figures
- References
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Request for Customized Report- Publication date: 3rd February 2025
- Base year: 2023
- Forecast year: 2024-2033
- Format: PDF, PPT,Word,Excel
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