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Digital Out-of-Home Advertising (DOOH) Market

Digital Out-of-Home Advertising (DOOH) Market Trends, Opportunity, and Forecast Analysis, 2024-2033

Digital Out-of-Home Advertising (DOOH) Market revenue to generate USD 78.2 billion by 2033, according to KDMI analyst’s growth analysis. The market is segmented by Application, Format, Vertical and by region.


Digital Out-of-Home Advertising (DOOH) Market Size Survey Report – In a Glance

As per the survey report on global Digital Out-of-Home Advertising (DOOH) Market, the market is projected to foresee a CAGR of 12.9% between 2024-2033, and further generate a market size of USD 78.2 billion revenue by the end of 2033. In the year 2024, the market size was valued at USD 26.2 billion revenue.

  • The global Digital Out-of-Home Advertising (DOOH) Market is projected to grow on account of growing popularity of full motion videos.
  • In Japan, the increasing use of connected screen can be attributed to the growth in the Digital Out-of-Home Advertising (DOOH) Market.
  • KDMI analyst’s growth analysis foresees high installation cost batteries compliance to challenge the market growth.
  • North America, having the highest market share in the Digital Out-of-Home Advertising (DOOH) Market, is projected to dominate the global market.

Digital Out-of-Home Advertising (DOOH) Market Analysis

Digital out of home advertising is the promotional media which is digitally and dynamically showed in public spaces. Unlike conventional advertising, that includes signage and printed billboards, DOOH uses digital screens to offer ads n outdoor screens, train stations, digital billboards, airports and shopping malls. The increasing popularity of full motion videos bodes well for the growth of DOOH market. FMV, is one of the sector’s most distinctive styles and instead of using animation, sprites, animation & 3D models, FMV games uses pre recorded videos as a substitute for conventional graphics or in cutscenes. There are several nuclear war concepts that is utilized over all kinds of entertainment ranging from open world fallout video game series to the Godzilla films. The worldwide 3D motion capture market has hit an impressive USD 193 million as of 2022 and industries, such as sport performance, military and product development are expanding their mocap capabilities to improve the motion understanding with the help of AI & robotics. JCDecaux, Clear Channel Outdoor and Lamar Advertising Company are significant players in the global Digital Out-of-Home Advertising (DOOH) market.


Analyst’s Observation on Japan Digital Out-of-Home Advertising (DOOH) Market Survey

Connected TV advertising is a type of digital advertising which appears in the streaming content, for instance, it includes advertisements displayed alongside TV shows or livestream watched or streaming devices. Combining connected television with OOH advertising generates a strong multi-channel marketing strategy that enables the audience to engage both offline and online. The use of connected TVs has progressed in Japan, as of 2019, 10% of internet users in the country use either connected or smart TVs. Tokyo DOOH Network has around 11,500 screens in taxis. Growth, based out of Tokyo, has screens in 11500 taxis, and now it is hooked with the marketplace of LIVE BOARD. The use of LIVE BOARDS is another growth driver of the digital out-of-home advertising market. NEC Display Solutions, Ltd. is a significant player in the Japanese digital out-of-home advertising market.

Digital Out-of-Home Advertising (DOOH) Market: Report Scope

Base Year

     2023

Estimated Market Size

     USD 26.2 Billion in 2024

Forecast Year

     2024-2033

Projected Market Size

     USD 78.2 Billion in 2033

CAGR Value

    12.9%

Digital Out-of-Home Advertising (DOOH) Market Key Trends/Major Growth Drivers

  • Increasing use of digital signage in airports globally
  • Growth of retail sector  

Restraint Factors

  • High infrastructure cost
  • Complexity of DOOH infrastructure  

Digital Out-of-Home Advertising (DOOH)    Market Segmentation

  • By Location
  • By Format
  • By Vertical
  • By Geography

Fastest Growing Region

  • Asia Pacific, is the fastest growing region in the Digital Out-of-Home Advertising (DOOH) Market during the forecast period

Digital Out-of-Home Advertising (DOOH) Market Key Players

JCDecaux, Clear Channel Outdoor, Lamar Advertising Company, OUTFRONT Media, Broadsign, Stroer SE & Co. KGaA, Ocean Outdoor, Focus Media, Global Media and Others


Digital Out-of-Home Advertising (DOOH) Market Growth Driver & Market Restraint

Growth Driver

Increasing use of digital signage in airports globally:

Airports have been one of the early digital signage users since the technology was introduced. The solution of airport digital signage is a lifesaver considering the continuous passenger influx and the hectic schedule. Airports use digital signs increasingly to offer passengers data in an engaging, smart and effective way. The International Air Transport anticipated that the total number of travelers will reach 4.0 billion as of 2024. By 2025, the passenger numbers are anticipated to reach 5.2 billion, a 6.7% increase compared to 2024 and it was the 1st time the number of passengers has surpassed the five billion marks. Airports using digital signage technologies on a large scale are likely to obtain increased satisfaction benchmarks and revenue opportunities. The growth of airports and the increasing use of digital signage will propel the growth of the digital out-of-home advertising market.

Growth of retail sector

The retail section is the highest contributor to the digital-out-of-home advertising market and is anticipated to expand at a CAGR of approximately 19%. The retail segment is going through a huge transformation on a worldwide scale with some of the seeming disturbances being made possible through the use of technology. Digital out-of-home advertising offers a considerable opportunity for the retail segment. By engaging with the customers, the retail industry improves brand visibility and drives sales. DOOH provides retailers with powerful equipment to reach their target audience and drive business results. The growth in the retail industry predicts the growth of the digital out-of-home advertising market. Europe is the 3rd biggest retail commerce market worldwide, having revenues of around USD 632 billion, a yearly growth rate of 9.3% with regards to revenue.

Market Restraint

High installation cost:

Most acquirers neglect other costs and focus on the purchase cost component. They are eventually let down since maintenance is just as critical as installation. Drones, which remotely implement DOOH upkeep services, are only novel kinds of developing maintenance services. Although they need considerable investment, they even result in reduced lead times.

Complexity of DOOH infrastructure:

The difficulty of DOOH infrastructure spreads beyond hardware to inculcate complicated software systems, tools of content creation and analytics podium. Regular technological advancements are significant to upkeep competitive benefits and satisfy growing advertiser demands, cumulating the continuous cost burden. The requirement for dedicated technical expertise for maintenance and expertise further surges operational expenditures.


Digital Out-of-Home Advertising (DOOH) Market Segmentation

Our experts at KD Market Insights have segmented the global Digital Out-of-Home Advertising (DOOH) Market research report as:

By Location

  • Indoor
  • Outdoor
  • Others

By Format

  • Billboards
  • Street Furniture
  • Transit & Transportation
  • Place Based Media
  • Others

By Vertical

  • Automotive
  • Financial Services
  • Government
  • Media & Entertainment
  • Retail
  • Real Estate
  • Restaurants
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Indonesia
    • Malaysia
    • Australia
    • Rest of Asia-Pacific
  • Latin America
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East and Africa

Digital Out-of-Home Advertising (DOOH) Market Regional Synopsis

North America is expected to dominate the digital out-of-home market due to the presence of classy digital infrastructure. In the previous decade, the digital economy has gone through considerable growth propelled by the cloud rise, 5G connectivity, AI and other innovations that have the potential to improve United States productivity and international competitiveness. Successful digital infrastructure has offered the foundation for organizations to inculcate these technologies and acquire worldwide market proportion. The rise of novel digital technologies is converting industries across the United States economy. IoT and Artificial Intelligence apps and devices, 5G mobile connectivity and the cloud are significant core transformative technologies with the capacity to improve United States international productivity. Data infrastructure including cloud podiums, cybersecurity mechanisms, data centers and communication channels has offered the base for the United States organizations to take benefit of these technologies to obtain market proportion.

Asia Pacific is expected to be the fastest-growing region due to the development of gigantic infrastructure development projects that inculcate DOOH systems as integral constituents of contemporary urban landscapes. The rise of novel transportation hubs, smart city initiatives and shopping centres offers several venues for DOOH deployment. Singapore is considered the smallest region in the world, and three years later, the government injected around USD 2.4 billion, introducing both private and public sectors. The city is even operating a Smart Mobility 2020 initiative, a joint venture between the Intelligent Transportation Society of Singapore and the Land Transport Authority of Singapore. The emergence of contactless payment technology is applied to modernize the payments and movements of the 7.5 million passengers who use public transport every day. Such smart city programs help encourage the digital out-of-home advertising market by making campaigns more efficient and relevant. In smart city technologies, the DOOH technology can be combined into this smart city ambience to take the most advantage of the advertisements.

Regional Company Names

  • Lamar Advertising Company
  • Clear Channel Outdoor Holdings, Inc
  • OUTFRONT Media
  • Prismview LLC
  • Daktronics

Digital Out-of-Home Advertising (DOOH) Market Competitive Landscape

Some of the key players who top the global Digital Out-of-Home Advertising (DOOH) Market share:

  • JCDecaux Group
  • Clear Channel Outdoor Holdings Inc
  • Lamar Advertising Company
  • OUTFRONT Media
  • Broadsign
  • Stroer SE & Co. KGaA
  • oOh!media Limited
  • Ocean Outdoor
  • Focus Media
  • Global Media

  1. Executive Summary
    1. Market Overview
    2. Key Findings
    3. Market Trends
    4. Market Outlook
  2. Introduction
    1. Scope of the Report
    2. Research Methodology
    3. Definitions and Assumptions
    4. Acronyms and Abbreviations
  3. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Challenges
  4. Global Digital Out-of-Home Advertising (DOOH)Market
    1. Market Overview
    2. Market Size and Forecast
    3. Market Segmentation
      1. By Application
      2. By Format
      3. By Vertical
      4. By Region
  5. Market Segmentation by Application
    1. Indoor
    2. Outdoor
    3. Others
  6. Market Segmentation by Format
    1. Billboards
    2. Street Furniture
    3. Transit & Transportation
    4. Place Based Media
    5. Others
  7. Market Segmentation by Vertical
    1. Automotive
    2. Financial Services
    3. Government
    4. Media & Entertainment
    5. Retail
    6. Real Estate
    7. Restaurants
    8. Others
  8. Regional Analysis
    1. North America
      1. United States
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      2. Canada
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      3. Mexico
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
    2. Europe
      1. United Kingdom
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      2. Germany
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      3. France
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      4. Italy
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      5. Spain
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      6. Rest of Europe
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
    3. Asia Pacific
      1. China
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      2. Japan
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      3. India
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      4. Australia
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      5. South Korea
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      6. Rest of Asia Pacific
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
    4. Latin America
      1. Brazil
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      2. Argentina
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      3. Colombia
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      4. Rest of Latin America
        1. Market Size and Forecast
        2. Key Trends and Developments
        3.               Market Analysis by Application, Format and Vertical        
    5. Middle East & Africa
      1. South Africa
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      2. Saudi Arabia
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      3. UAE
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
      4. Rest of Middle East & Africa
        1. Market Size and Forecast
        2. Key Trends and Developments
        3. Market Analysis by Application, Format and Vertical        
  9. Competitive Landscape
    1. Market Share Analysis
    2. Company Profiles
      1. JCDecaux
      2. Clear Channel Outdoor
      3. Lamar Advertising Company
      4. OUTFRONT Media
      5. Broadsign
      6. Stroer SE & Co. KGaA
      7. oOh!media Limited
      8. Ocean Outdoor
      9. Focus Media
      10. Global Media
      11. Others
  10. Strategic Recommendations
  11. Appendix
    1. List of Tables
    2. List of Figures
  12. References

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Booklet
  • Publication date: 3rd February 2025
  • Base year: 2023
  • Forecast year: 2024-2033
  • Format: PDF, PPT,Word,Excel

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Frequently Asked Questions(FAQ)

The global Digital Out-of-Home Advertising (DOOH) Market is expected to cross a value of USD 78.2billion by the end of 2033.

The global Digital Out-of-Home Advertising (DOOH) Market was valued at USD 26.2 billion in 2024.

Over the mid-term, growing popularity of full motion videos, is the primary factor anticipated to drive the global Digital Out-of-Home Advertising (DOOH) Market.

The global Digital Out-of-Home Advertising (DOOH) Market is segmented by Application, Format, Vertical and by geography.

North America, having the highest Share in the Digital Out-of-Home Advertising (DOOH) Market is projected to dominate the global market in 2033.

Some of the key players in the Digital Out-of-Home Advertising (DOOH) Market include JCDecaux, Clear Channel Outdoor, Lamar Advertising Company, OUTFRONT Media, Broadsign, and Stroer SE & Co.

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