Consumer Appliance Coatings Market

Consumer Appliance Coatings Market -By Resin Type, By Application & Global Region - Market Value, Growth Factors, Trends, Opportunity, Forecast 2020-2025

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  • Status : Upcoming
  • Published on: Feb 2021
  • Report ID: KDMI-6962
  • Available Format: PDF/Excel/DOC


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Consumer appliance coating helps to protect and enhance durability of products. Therefore, many manufacturers are adopting leading edge coating technologies to improve application efficiencies in their products. For example, a US supplier, PPG Industries has acquired proficiency to engineer high performance consumer appliance coatings that increases the user experience and the overall value of the product. In this market, the companies are increasing efforts to enhance the color, durability, design, and functionality of devices.

Market Drivers

Technical innovations in the industry are bringing about a major change in the consumer appliance coatings market. In addition to this, increasing customer demand for cutting-edge color styling in consumer appliances is supplementing market growth. Many manufacturers are increasing their revenue streams to increase production for transparent functional coatings, decorative coatings and conductive coatings and inks. The market is expected to grow at rate of 6% in the coming years.

Apart from consumer appliances, companies in the electrical appliances segment are keen to expand their businesses. To expand their product portfolio, manufacturers are developing improved versions of their previous product offerings. Companies in the consumer appliance coatings market are developing sustainable versions of their products by lowering VOC (Volatile Organic Compound) content during production, which controls environmental footprint. But long-term sustainability has become a major concern for stakeholders in the value chain. Apart from this long-term performance of consumer appliances is also important.

Manufacturers are increasing their spending on research to develop specialty electrical appliance coatings that reduce the rate of applied coating failure. Also increased time between repainting has led to cost efficiency for both manufacturers and consumers of these appliances. This is possible because consumer appliance manufacturers are increasing their production capacities for specialty coatings. The specialty coating technology increases the lifetime of the products. To innovate specialty coatings, manufacturers are partnering with ingredient suppliers. For companies in the consumer appliance coating market, plastic coatings are also generating revenue opportunities. Precision Dip Coating, a powder coating supplier in Connecticut, has a very wide product portfolio and bus bar plastic coating to deploy electrical current safety. Damages to the electric circuits can be prevented with the help of ele. It is very important to protect power sources, preventing serious static, fire, and electrocution incidents.

Companies in the consumer appliance coating market are tapping into business potentials in the plastic coatings segment to broaden the revenue streams. It is important to protect electrical devices from liquids, dust, and accidental contact to extend the lifetime of devices. To safeguard electronics from the most demanding environments, protective nano coatings are used. Emerging players in the consumer appliance coatings market are partnering with well-established players to work from design through production to increase the availability of waterproof and water-resistant devices. Moreover, many manufacturers are increasing their research efforts to innovate in plasma-applied nano coatings and hybrid coating solutions.

Many indoor applications are subject to greater scrutiny than the exterior ones, hence, high-quality aesthetics are important, and are often coupled with good formability, for forming into specific parts, and a high degree of scratch resistance. All such properties are available in polyester coatings, which are extensively used in highly decorative applications, such as the front panels of electronic appliances, and functional applications, such as ducting, thereby, propelling the demand epoxy-polyester coatings. Consumer appliance coatings combine durability with unique esthetic finishes. Such coatings are designed to protect and enhance the design of appliances such as refrigerators, washing machines, dryers, dishwashers, and ovens. During the last decade, global population is increasing rapidly. Increase in per capita income, improvement in electricity availability, technology advancements, and evolving lifestyles are driving the demand for consumer appliances across the world. Thus, there is growth in the global consumer appliances coatings market. Customers are exposed to new technologies via advertisements and promotions. Increased spending on luxury items such as air treatment products and personal care appliances is another major factor driving the global electrical appliances market. This factor is also boosting the growth of the global consumer appliance coatings market.

Customers have automated many household chores due to busy lifestyles. For example, there is increased use of vacuum cleaners and microwaves these days. Production has increase due to increase in demand for consumer appliances. This factor led to the boost of consumer appliances coatings market. Many countries do not have well established waste collection and sorting system for solid waste. This concern is a challenge for the global consumer appliance coatings market. Plastic manufacturers usually add several additives, pigments, modifiers, and fillers to induce properties such as high density, elasticity, rigidity, and color in products. These additions contribute in poor quality of recycled products. Plastic manufacturing is affected directly by oil and gas prices, which is also a challenge for this market.

Market Segmentation

By Resin Type

  • Epoxy
  • Epoxy PE Hybrid
  • Thermoplastic
  • Others

By Application

  • Refrigerators
  • Cooking appliances
  • Dishwashers
  • Washing machines
  • Microwave & Oven
  • Others

By Region

  • North America (The U.S. and Canada)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, Poland, Turkey, Switzerland, and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, South Korea, Vietnam, Philippines, Malaysia, Indonesia, Thailand, and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, Columbia, Argentina, Chile, and Rest of Latin America)
  • Middle East & Africa (South Africa, Saudi Arabia, UAE, Oman, Egypt, and Rest of Middle East & Africa)

Key Market Players

The key market players in the global consumer appliance coatings market are as follows:

  • Koninklijke DSM N.V.
  • Henkel AG & Co. KGaA
  • Elantas GmbH
  • Evonik Industries AG
  • Nippon Electric Glass Co., Ltd.
  • Erie Powder Coatings
  • GMM Development Limited
  • Axalta Coating Systems Ltd.
  • AGC Chemicals Europe Ltd.
  • CEKO Inc.
  • Rust-Oleum Corporation
  • Daikin Industries, Ltd.

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