BBQ Grills Market: Global Size, Share, Trends, Growth and Forecast 2022-2032
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- Status : Ongoing
- Published on: July 2022
- Report ID: KDMI-7088
- Available Format: PDF/Excel/DOC
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BBQ Grills Market: Overview and Definition
The global barbeque grill market size valued for USD 5.2 billion in 2021 and is projected to reach a size of USD 9.2 billion by 2032; growing at a CAGR of 5.5%.
A barbeque grill is the device which is used for cooking a food by applying heat from below. There are various type of grills, with most of them falling into one of three categories including charcoal, gas-fuelled, or electric.
They are mainly made up of porcelain-enamelled cast iron, porcelain-enamelled steel, or stainless steel. Stainless steel is mostly preferred for manufacture of barbeque grill as this material has a longer lifespan compared with other materials while also being less expensive, which contributes to its popularity. Manufacturers provide a one to ten year warranty based on the type of material of the grill. On the other hand, gas barbeque grill is a type of barbeque grill that uses gas to heat the food. It is the most preferred type of backyard grill.
Covid Impact Analysis
Due to sudden lockdown across nearly all of the major regions around the globe, demand for barbeque grill has subsequently increased in the year 2020. For instance, more number of people in U.S. stuck at home during the pandemic embraced grilling leading to shortages of barbeque grill. However, the manufacturing of barbeque grill had slightly been halted owing to strict restrictions imposed by Federal Governments.
In the beginning of year 2022, barbeque grill manufacturers have experienced tremendous growth in demand due to relaxation in lockdown scenarios in developed countries. For instance, Weber Inc., a publicly traded American manufacturer of charcoal, gas, and electric outdoor grills had the biggest production of barbeque grills, with its U.S. plant running 24 hours a day. On the other hand, Clorox Co., the owner of the Kingsford charcoal brand, is setting shipment records across its grilling portfolio.
Top Impacting Factors
Rising shift towards outdoor cookouts on weekends as well as holidays among the millennial is one of the major factor contributing to the demand for barbeque grill. For instance, millennial have redefined a healthy lifestyle in the past few years to include regular exercise, relaxation, and mental/emotional health. This has aldo led to the planning of trips and outdoor cookouts on weekends. In addition to this, such events are also organised by the restaurants itself; this trend is going to boost the growth of BBQ grill market.
Moreover, there is rising popularity of Flattop grills that do not expose food to an open flame. This factor is further expected to boost growth of the market in forecast period. Demand for electric barbecue grills is another important element that will impact market demand in the upcoming years.
Furthermore, barbeque meal consumption is experiencing significant growth along with the barbecue grill restaurants. For instance, according to a consumer survey performed by the Hearth, Patio & Barbecue Association (HPBA) in 2017, the use of barbecue grills is expected to expand by at least 29%.
Growth of the BBQ Grills market is mainly dominated by North America region. This is attributed to the travel trends along with the flourishing hotel & restaurant industry in the region. In addition to this, increasing number of mixed-use development projects, which include hotel, restaurants, retail, and bars is further anticipated to boost the demand for barbecue grills.
Around 80% across Canada and 70% of population across U.S. owns a grill or a smoker. Hence, there is significant trend of outdoor cooking activities in these countries. For instance, as per the recent studies, more than 49% of U.S. population participates in cooking activities that are mainly conducted outdoors. Such trends are expected to boost demand for BBQ grills in the North America region during forecast period.
Europe BBQ grill market is expected experience highest growth rate during the forecast period. Growth of this region is mainly driven by adoption of charcoal-based barbeque grills. There is over 60.4% value contribution of charcoal-operated barbeque grills to the overall Europe market. In addition to this, the demand for barbeque grills in Europe is majorly concentrated in Western Europe, with countries such as the U.K., Germany, France, Italy, and Poland are major contributors to the region.
Barbeque grills are majorly being manufactured using stainless steel and cast iron, thus, having lower prices and higher lifespan as compared to rest of the raw materials. In addition to this, there is rising trend among the manufacturers to provide warranty ranging from 1 to 10 years along with a lifetime warranty for burners.
On the other hand, demand for barbeque grills with unique shapes and colours is growing as barbecuing has become more essential aspect of people's lifestyles. Most of the leading barbecue grill manufacturers are offering retro-coloured grills to replace black or traditional stainless-steel grills. The participation of consumers in the outdoor activities is projected to attract consumers towards the coloured and unique shapes of barbeques. Also, there is huge demand for vegan barbeque grills. For instance, according to the Waitrose & Partners, a brand of British supermarkets, demand for vegan barbeque grilled foods has increased by 80% between 2014 to 2019.
Global BBQ grills market segmentation is divided on the basis of product type, end user, distribution channel, and price range. The product type will cover the type the BBQ grills such as electric grills, gas grills and charcoal grills. Further, the end user segment has been divided into the household and commercial segment. On the basis of distribution channel, it is segregated into the online and offline channel. Offline channel is further divided into supermarket/hypermarket, specialty store and others. Based on the price, the BBQ grills market is divided into low, medium and high range of BBQ grills.
The market players in the global BBQ grills market are Traeger Grills, American Outdoor Grill, Sub-Zero Group, Inc. and KingCamp, Coleman Company, Inc., Bull Outdoor Products., Lynx Grills, Inc., Masterbuilt, Weber-Stephen Products (HK) Ltd., Onward Manufacturing Company Ltd., Spectrum Brands, Inc. Char-Broil LLC; Kenmore, LANDMANN, Broilmaster and FIRE MAGIC.
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