Baby Drinks Market

Baby Drinks Market - By Component, By Product, By Application, By Distribution channel & Global Region - Market Size, Trends, Opportunity, Forecast 2021-2026

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  • Status : Ongoing
  • Published on: Aug 2021
  • Report ID: KDMI-7083
  • Available Format: PDF/Excel/DOC


Pandemic disrupted the entire world and affected many industries.

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Baby drinks include items such as infant formula, baby electrolyte, and baby juice, all of which provide nutrients and vitamins that aid in a baby's development. These are made from fruit juices and are intended for youngsters under the age of three. Infant formula is a dried milk product that offers nutrients that are identical to those found in natural breast milk. The baby drinks market includes a variety of goods for new-borns and toddlers, including as infant formula, baby juice, and baby electrolyte. Because of its high nutrient content, infant formula is a widely accepted alternative to nursing. For healthy and full-term infants, Enspire infant formula and toddler milk, as well as Similar infant formula and toddler milk, are two of the most popular infant formulas. Baby juices are 100% natural fruit juices that are specially produced for children under the age of three.

Covid Impact Analysis

COVID-19 kicked off in Wuhan, China, in December 2019 and has quickly expanded around the world since then. In terms of confirmed cases and reported deaths, the United States, India, Brazil, Russia, France, the United Kingdom, Turkey, Italy, and Spain are among the worst impacted countries. As a result of the pandemic, the chemical and materials business is one of the primary industries experiencing substantial disruptions, including as supply chain breakdowns, technological event cancellations, and office closures.

The closure of numerous facilities and factories in key regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa has had a severe influence on the global supply chain, affecting manufacturing, delivery schedules, and sales of various items. Furthermore, a number of companies have already stated that product deliveries may be delayed, and that future sales may suffer as a result. Despite the fact that its primary target population is shrinking, the market for baby/toddler food and drink remains strong. The COVID-19 epidemic and ensuing recession, on the other hand, will drive the birth rate further lower, resulting in even more harsh rivalry among companies. For the sector to continue to grow, brands will need to focus on premium, natural, and immune support claims, or e-commerce.

Top Impacting Factors

The baby drinks market is being driven by the increasing use of infant drinks in a number of nations. The US government, for example, is funding a special supplemental nutrition programme for women, infants, and children (WIC). Companies are also employing marketing strategies to boost sales in Asia, Africa, and Latin America.

When it comes to infant drinks, a lot of factors influence consumer purchasing decisions, including nutritional content, product safety regulations, and price. Manufacturers are working on producing high-quality products with maximum nutrition levels, taking these elements into account. Consumers choose online platforms to buy infant drinks, owing to the convenience and vast selection of items available for comparison.

Infant formula makers must comply with certain standards in order to sell their products in the United States, according to the Federal Food, Drug, and Cosmetic Act (FFDCA). Baby formula should contain all 29 necessary components required to maintain infant nutrition levels, according to these guidelines. The Food Safety Law, which was updated in the last three years, regulates infant formula in China. Following the melamine incident in 2008, over 30,000 babies had kidney stones and other ailments as a result of consuming tainted infant formula. As a result, China's government enacted strict rules for the production and marketing of infant formula.

Regional Analysis

Due to its vast population of children aged 0 to 4, Asia-Pacific is the greatest revenue contributor to the global baby drinks market. The rise of the infant drinks industry has been fuelled by increased female involvement in the labour force in countries such as China, India, South Korea, and Indonesia. Furthermore, the market has grown due to an increase in disposable money, a busy lifestyle, and a higher level of living in these regions. In terms of revenue, China topped the infant drinks market in 2016, with a 56.9% share in the Asia-Pacific region.

Brazil contributes the most to the LAMEA baby drinks market. This is due to customers' high disposable income and the fact that Brazil has a big population of working women. According to the World Bank, women account for 43.1 percent of the total labour force in Brazil. Furthermore, Saudi Arabia is expected to develop at the fastest rate due to its high birth rate and high consumer discretionary income. Saudi Arabia's birth rate is projected to be 20 per 1,000 people, according to the World Bank.

Latest Trends

For example, approximately 47.0 percent of the 123 million women in the United States were employed. Until 2018, women were expected to make up 51.0 percent of the entire workforce. This reason has fuelled the need for a variety of baby drinks to meet the nutritional needs of infants. More over 45 percent of women worldwide work in compensated employment, with the majority of young women opting for non-traditional professional roles. By 2025, a 10% increase in women's labour force participation is predicted to add USD 700 billion to India's GDP, which is equivalent to a 1.4 percent rise. As a result, demand for baby beverages to feed infants is likely to rise.


The baby drinks market is divided into three categories: product, application, and distribution channel. It is split into three categories based on the product: infant formula, baby juice, and baby electrolyte. The baby food industry is divided into four categories based on application: 6 months, 6 months to 12 months, 12 months to 36 months, and >36 months. The market is divided into hypermarkets, supermarkets, pharmacy/medical stores, specialty stores, hard discounter stores, and others based on distribution channel.

Key Companies 

The key players involved in the baby drinks market Nestle S.A., Heinz and Hain Celestial Group, Abbott Laboratories, Mead Johnson Nutrition Company, LLC., Danone, Beingmate Group Co. Ltd., HiPP GmbH & Co., Campbell Soup Company, Arla Foods, D. Signstore, Dano Food, Dana Dairy Group Ltd., Orhei-Vit, Freed Foods, Inc., Holle baby food GmbH, Nature's One, Inc., Organix Brands Limited, NANNYcare Ltd., Progress OAO, and Friesland Campina.

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