Air Freshener Market

Air Freshener Market Size Survey Report - In a Glance

As per the survey report on global Air freshener market, the market is projected to foresee a CAGR of 8.9% between 2024 - 2033, and further generate a market size of USD 35.2 revenue billion by the end of 2033. In the year 2024, the market size was valued at USD 15.3 revenue billion.

• The global air freshener market is projected to grow on account of the rapidly growing automobile industry.

• In Japan, the air freshener market growth can be attributed to the improvement of cancer treatment services in the region.

• KDMI analyst’s growth analysis foresees market saturation to challenge the market growth.

• Asia Pacific, having the highest market share in the air freshener market, is projected to dominate the global market.

Air Freshener Market Analysis

Air freshener, a product specifically designed to improve air quality indoors eliminate poor odour from spaces, is broadly used in residential, commercial, & in vehicles to make the indoor air soothing and light. Air fresheners come in various forms such as hanging cards, sprays, gels, and more making it convenient for car owners to eradicate unpleasant odours from their vehicle. Due to the rapid growth of the automobile industry, the air freshener market is expected to rise prominently. Car air fresheners make the car environment pleasant and improve the whole driving experience by creating a more comfortable and enjoyable ambience. As of 2023, the worldwide car manufacturing reached around 76 million units, a substantial increment of 10.2% from the last year. With more consumers preferring in-built vehicle quality air, the market size for air fresheners is dynamically progressing. These not only uplift the aura within the vehicle but also infuses a light, cosy ambiance. Dabur India Limited, AMWAY Corp., and Church & Dwight Co. Inc. are some of the significant parties in the global market for air fresheners.

Analyst’s Observation on Japan Air Freshener Market Survey

In Japan, the market growth for air fresheners can be attributed to the improvement of cancer treatment services in the region. Japan has been aiming to enhance cancer treatment services and boost the treatment quality for outpatients. Due to the constant use of strongly scented cancer medications, patients complain about feeling nauseous. To enhance hygiene for cancer patients, more medical institutes in Japan are using air fresheners, ensuring comfortable treatment. With a strong focus on patient welfare, the market scope for air fresheners is increasing in the region. Some of the best-suited hospital air freshener solutions are natural and eco-friendly containing no strong odour or harmful elements. Daikin Industries Ltd., Sharp Corporation, and Hitachi Ltd. are some of the significant parties in the market for air fresheners in Japan.

Air Freshener Market Growth Drivers and Challenges

Growth Drivers

The Ability of Air Fresheners to Elevate Mood:

Air fresheners can work as an amazing mood therapy alteration, helping elevate mood, reduce stress, and manage anxiety. According to a study, anxiety disorder, one of the world’s most common mental issues has affected about 301 million individuals in 2019. Usually, women are more likely to be highly prone to getting affected by anxiety disorder easily than men. While there are many potent treatments available to reduce anxiety, one of the most effective ways to treat the mental disorder and elevate mood is through air fresheners. People suffering from anxiety issues are easily susceptible to worry and get tensed/afraid during intense situations. Using scented air fresheners such as Lavender for aroma therapy induces a calming effect through its relaxing properties, working wonders as an effective anxiety management. This potential of air freshener bodes well for the growth of the air freshener market.

Increasing Cases of Insomnia:

Insomnia refers to a medical condition, where one develops a sleeping disorder, making it hard for the individual to fall asleep or have a sound sleep routine. Usually, insomnia is caused due to various reasons such as irregular sleep timings, stress, psychological issues, excessive physical activity, or prolonged screen duration before bed. As per a study, 10% of worldwide adults are prone to chronic insomnia, while 20% suffer from short-term insomnia. With insomnia being a growing concern worldwide, an ideal way to treat it is by using an air freshener. The scent of air fresheners instils a sense of calmness and tranquillity that works as a powerful sleeping aid. Using air fresheners as bedside diffusers or essential oils can fill a room with soothing and light aroma, promoting sound sleep. The ability of air fresheners to treat insomnia enhances the air freshener market growth and scope.

Challenges

Competitive air freshener business landscape:

With the increasing air freshener market scope, more businesses are popping up. This has created a market saturation especially in regions with pre-established air freshener businesses, making it hard for upcoming businesses in the same industry to make a mark. Presence of high competition acts as a market restraint for the growth of air freshener market.

Release of phthalates into the air:

Majority of the air fresheners contains phthalates that can cause side effects such as asthma attacks, headaches, breathing issues, or even neurological problems. This shortcoming is a challenging barrier for air fresheners, not allowing it to utilize the market scope and make the most out of it.

Air Freshener Market Segmentation

Our experts at KD Market Insights have segmented the global air freshener market research report as:

Air Freshener Market Regional Synopsis

Asia-Pacific has the highest share in the air freshener market and is majorly driven by its effort to improve the workplace atmosphere. Having a productive workplace is crucial to motivate employees to give their best output during work hours. Smell being one of the strongest sense of humans have an adverse effect on their emotions. In China, as of 2023, 740 million people were reported as employed and being a country having a strong workforce, it is important for them, to keep their employees motivated and ensure productivity with an ideal workspace. India is one of the most highly populated countries and has a standard working time of up to 9 hours per day. In Japan, as per the labor law, the employee working hours extend up to 8 hours daily. With a monotonous working hour weekly, providing employees with a creative and productive work environment is important. Using air fresheners can not only aid in the benefit of employee production but also ensure a healthy co-working space.

Europe is expected to be the fastest air freshener market due to the increasing concern for quality indoor air. As of 2020, approximately 96% of the urban residents were susceptible to fine dirt particles. With the rapid rise of consumer interest in cleanliness and hygiene, the demand for air fresheners is increasing in the European market. In European countries like the UK, Italy, and Spain, more residents are focused on quality living. This hike in consumer demand is further broadening the air freshener market, making Europe one of the fastest-growing air freshener markets ever.

In North America, with air pollution and thick odors being a rising concern, more people are inclined towards investing in air fresheners. Countries like the U.S. and Canada have a huge residential, commercial, and automotive audience base for the air freshener. Some of the best-selling air fresheners in North American countries are fresh and light essence that has a combination of fruity, woody, and floral traces.

Due to the increasing population, rising pollution, and poor environmental odors becoming a serious concern in Latin America, the market size for air fresheners in the region is expanding. To counteract such issues, countries like Argentina and Mexico, use air fresheners. In the Middle East and Africa, the rising priority of healthy living with fragrant surroundings is increasing daily. Due to this, the demand for air fresheners is escalating in these regions, enhancing the market scope.

As per our analysts at KD Market Insights, the following five players lead the Asia-Pacific region having the highest market share air freshener market growth:

• The Procter & Gamble Company (P&G)
• Henkel AG & Company, KGaA
• S.C. JOHNSON & SON, Inc.
• Anway Corporation
• Reckitt Benckiser Group Plc.

Air Freshener Market Competitive Landscape

Some of the key players who top the global air freshener market share:

• Dabur India Limited
• Air Delights Inc.
• ANWAY Corp.
• Energizer
• ADA electrotech (Xiamen)
• Balev Ltd
• Aromate Industries Co. Ltd.
• ScentAir Technologies, LLC
• Farcent Enterprise Co. Ltd.,
• Church & Dwight Co. Inc.

1. Executive Summary
2. 1. Market Overview
   2. Key Findings
   3. Market Trends
   4. Market Outlook
3. Introduction
4. 1. Scope of the Report
   2. Research Methodology
   3. Definitions and Assumptions
   4. Acronyms and Abbreviations
5. Market Dynamics
6. 1. Drivers
   2. Restraints
   3. Opportunities
   4. Challenges
7. Global Air freshener Market
8. 1. Market Overview
   2. Market Size and Forecast
   3. Market Segmentation
      1. By product type
      2. By application
      3. By specialty product
      4. By distribution channels
      5. By types of customers
      6. By diffusers
      7. By region
9. Market Segmentation by Product Type
10. 1. Electric air fresheners
    2. Candle air fresheners
    3. Aerosol air fresheners
    4. Gel air fresheners
    5. Others
11. Market Segmentation by Application 
12. 1. Commercial or corporate sectors 
    2. Households or residential areas 
    3. Healthcare or hospitals units 
    4. Automobiles 
    5. Others 
13. Market Segmentation by Specialty Product 
14. 1. Wood chips
    2. Flowers
    3. Spices
    4. Fruits
    5. Others
15. Market Segmentation by Distribution Channel
    1. Convenience stores
    2. Supermarkets
    3. Online markets
    4. Others
16. Market Segmentation by Type of Consumers
    1. Individual
    2. Enterprise
    3. Others
17. Market Segmentation by Diffuser Type 
    1. Active
    2. Passive
    3. Others 
18. Regional Analysis
    1. North America
       1. United States
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       2. Canada
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       3. Mexico
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
    2. Europe
       1. United Kingdom
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       2. Germany
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type          
       3. France
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       4. Italy
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       5. Spain
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       6. Rest of Europe
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
    3. Asia Pacific
       1. China
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       2. Japan
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       3. India
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       4. Australia
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       5. South Korea
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       6. Rest of Asia Pacific
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
    4. Latin America
       1. Brazil
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       2. Argentina
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       3. Colombia
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       4. Rest of Latin America
          1. Market Size and Forecast
          2. Key Trends and Developments
          3.               Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
    5. Middle East & Africa
       1. South Africa
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       2. Saudi Arabia
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       3. UAE
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
       4. Rest of Middle East & Africa
          1. Market Size and Forecast
          2. Key Trends and Developments
          3. Market Analysis by Product type, application, by specialty product, distribution channels, types of customers, and diffuser type         
19. Competitive Landscape 
20. Market Share Analysis 

1. Company Profiles 

1. Dabur India Limited 

1. Air Delights Inc. 

1. ANWAY Corp. 

1. Energizer 

1. ADA electrotech (Xiamen) 

1. Balev Ltd 

1. Aromate Industries Co. Ltd. 

1. ScentAir Technologies, LLC 

1. Farcent Enterprise Co. Ltd., 

1. Church & Dwight Co. Inc. 

1. Others 

1. Strategic Recommendations 

1. Appendix 

1. List of Tables 

1. List of Figures 

1. References