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Marketing automation brings up the software platforms and technologies designed for marketing departments and organizations that can be effectively marketed on multiple online platforms such as email, social media, websites, and repetitive, automatic tasks. It’s a dashboard used by marketers to plan, coordinate, manage, and measure their marketing campaigns online and offline.
Marketing automation software is beneficial to enterprises as it helps them manage their marketing campaigns effectively right from content creation and content management to delivery. Marketing automation software solutions are also beneficial for enterprises. It helps to manage the entire life cycle of marketing channels effectively across various digital mediums. This is one of the significant factors for adopting this software by enterprise globally.
This software imcludes various functions such as email marketing, campaign management, engagement marketing, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics. It also allows organizations to automate, integrate, and measure marketing tasks and productivity, improving operational efficiency.
Marketing automation software is a component of customer relationship management (CRM), allowing automating the marketing process and eliminating time-consuming operations related to customer manual data management. Since the competition among enterprises increases, marketing automation software helps keep track of changing day-to-day customer demand to minimize retardation. The market will grow over time and is expected to reach USD 6.9 billion by 2026.
Various factors contribute to the market growth persistently. Marketing automation software’s demand is also increasing rapidly and is growing at a higher rate. Since enterprises are multiplying, they opt for marketing automation software because of the increasing need for a better customer experience. It is one of the significant factors managing the growth of the marketing automation software market.This software also provides optimal automated solutions which helps in improving marketing and sales activities.
In addition, marketing automation software has also implemented cloud-based deployment such as software as a service is also another critical driving factor of the marketing automation market. Key driving factors of marketing automation software are its productivity (ROL), customer retention, channel agnosticism, increased investment, user efficiency, and leads generation. Moreover, another major driver of the market is its productivity as it helps in the simplification of organizational and marketing tasks. It also helps eliminate repetitive manual processes by substituting it with automated solutions to increase productivity ultimately.
Marketing automation also uses different marketing platforms like SEO, CRM tools, and social media and is called channel-agnostic. It is predicted that significant players performing in marketing have identified marketing automation as a key contributor to improved revenue and enterprises mostly rely on social media channels as it helps them in obtaining insights about customer preferences and trends.
Marketing Automation Software Market Segmentation:
By End User:
North America, Europe, and the Asia Pacific are the major contributors of the marketing automation software market, and these regions are segmented as the regional insights. North America is predicted to be the leading region in adopting marketing automation technology. It is expected to hold the largest market size in the marketing automation market, and Asia Pacific (APAC) is likely to grow at the highest rate during the forecast period.
North American region performs well in the market share of the marketing automation software market in the wake of increased focus among enterprises to adopt marketing software that can help improve customer experience and procure more information. Among all the North American countries, the US is the only country that accounts for the largest market share because of the rising adoption of marketing automation software in various industry verticals such as media and entertainment, retail and e-commerce, and government and healthcare. Furthermore, the focus of key market players such as adobe inc., oracle corporation, and cognizant operating in the US, Canada, and Mexico also drive the market growth in this region.
The Middle East and Africa region are expected to achieve substantial market growth due to the high penetration of smartphones and social media platforms for marketing campaigns in countries such as Brazil, Colombia, Argentina, Chile, South Africa, and other Middle Eastern and African countries.
The report offers a comprehensive insight on the marketing-automation-software-market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.
Exhaustive secondary research and in-depth primary interviews with industry experts has been conducted to present qualitative and quantitative insights in the report.
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