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Sports apparel, also referred to as sportswear, fitness wear and active wear is a clothing type specifically designed to be worn while performing physical activities or during the course of an active lifestyle. These are typically light-weight and durable and are structured in a way to provide comfort, agility, and safety to the users.

Sports apparel are most commonly made from various kinds of materials including polyester, microfiber, cotton, calico, and spandex with different properties which are also customizable depending on the type or intensity of sport or activity the user is involved in. The non binding and breathable materials enable sweat to evaporate faster, thereby helping the user to remain fresh for a longer period.

The trendy, versatile and convenient attributes make sportswear eligible for a variety of occasions and consequently make them preferable over casual and other types of clothing types.

The global sports apparel market is anticipated to witness growth at a CAGR of around 4.6% over the period of next 5 years.

MARKET DRIVERS:

The growth of this market is attributed towards major pertaining factors including; the growing participation and adoption of various fitness activities among consumers worldwide, the surging consciousness among modern consumers regarding their physical fitness & appearance, the escalating participation of women in professional and domestic sports and fitness activities across different regions, the proliferating demand and popularity of trendy and fashionable sports apparel among children in developing nations, the increasing government based initiatives toward sports activities across multiple regions and the growing popularity of athleisure etc.

Additionally, the leading and well established market players in the sports apparel market are seen to be investing wholesome amount of funds on the research and development of superior quality fabrics with enhanced properties and functionalities. Alongside, they are also vastly emphasizing on the integration of innovative and advanced technologies into the apparels for improving the overall performance levels of the athletes. Some advancements in the recent years in the sports apparel have come in the form of moisture management to prevent discomfort and potential injury, the thermal technology which reacts to temperature and helps to keep the body warm during colder conditions and climates and the advent of customized and personalized sports apparel etc. These developments have proven to be successful in attracting the interest of consumers across different regions and are therefore aiding in contributing to the growth of the sports apparel market comprehensively.

Moreover, the sports and fitness industry has been garnering massive attraction towards their products by making use of campaigns and innovative marketing techniques since the last two decades or so. With digital transformation taking over the world at a rapid pace, adoption of online marketing strategies involving social media ad campaigns, fitness influences, fitness blogs, and others alongside creative television advertisements effectively aid in slating demand for sportswear and related products. Keeping that in mind, growing collaboration of sportsperson and athletes with sports apparel brands and growing spending on celebrity endorsements by brands also provide significant opportunities for the growth of the sports apparel market.

Furthermore, other factors such as the rapidly changing lifestyles and fashion trends among people across the globe, the augmenting participation in sports due to global media coverage of various important sports events, the rising number of health and fitness club memberships and sport sponsorships further contribute to the growth of the sports apparel market.

However, factors such as high costs associated with sports apparel owing to huge R&D investments, the fluctuating prices of raw materials used in making such clothing and the easy availability and commercialization of counterfeit products hamper the growth of this market.

SPORTS APPAREL MARKET SEGMENTATION:

By Sport:

  • Soccer
  • Basketball
  • Cricket
  • Baseball
  • Others

By Product Type:

  • Tracksuits
  • Shorts
  • Board Shorts
  • Gym Shorts
  • Running Shorts
  • Boxer Shorts
  • Tennis Skirts Shorts
  • T-Shirt
  • Sleeveless Shirt
  • Polo Shirts
  • Rugby Shirts
  • Compression Garments
  • Compression Shorts
  • Compression Shirts
  • Compression Tights
  • Compression Socks
  • Compression Sleeves
  • Compression Underwear
  • Specialized Sports Apparel
    • Swimsuits
    • Wetsuits Suits
    • Ski Suits
    • Leotards
  • Undergarment Sports Apparel
    • Sports Bra
    • Jock Strap
  • Athleisure Apparel
    • Yoga Apparel
    • Tights
    • Sneakers
    • Leggings
    • Athleisure Shorts
  • Sports Footwear Market
    • Athleisure Sports Footwear
    • Running Sports Footwear
    • Court-Game Sports Footwear
    • Cleats Sports Footwear
    • Skates
      • Ice Skates
      • In-Line Skates
    • Riding Boots
  • Sports Apparel Protective Wear
    • Head-Gear
      • Helmet
    • Face Shields
      • Sports Eyewear
      • Face Mask
    • Mouth Guards

By Material:

  • Natural
  • Synthetic
  • Others

By Print Type:

  • Water Based
  • Silicone Emboss
  • Reflective Transfer
  • Pigment
  • High Density
  • Foil
  • Glitter
  • Cracking Ink
  • Discharge
  • All Over Print
  • Photo Print
  • Others

By End User:

  • Children
  • Men
  • Women

By Distribution Channel:

  • E-commerce
  • Supermarket/Hypermarket
  • Brand Outlets
  • Discount Stores
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

REGIONAL INSIGHT:

The North American region holds the commanding position and dominates in the sports apparel market in terms of region. The region followed by Europe is further anticipated to continue with the same trend in the upcoming years owing to various factors such as the growing participation of people in sports activities in the region, the expanding production infrastructure of sports apparel in the region, the presence of highly evolved retail structure in the region, the increasing health awareness among individuals in the region, the increasing expenditure of the consumers on fitness apparel in the region and the growing advent of advanced technology based sports apparel in the region. The U.S. is the most prominent contributor to the region.

The Asia Pacific region is the third largest and the fastest growing regional market for sport apparel. The region is expected to experience tremendous growth in the forthcoming years due to the onset of various underlying factors including the rapidly augmenting retail infrastructure in the region, the growing number of government initiatives to encourage active participation in sports in the major economies of the region, the rising popularity of e-commerce in the region, the increasing health awareness coupled  with evolving fashion trends and the burgeoning number of women participation in sports activities in the region etc. Moreover, other factors such as the increasing disposable incomes of people, the rising population and the enhanced living standards of people in emerging countries also contribute significantly to the growth of the sports apparel market in the region. The major contributors to the region include India, China and Japan with China leading among the lot.

FEW KEY PLAYERS IN SPORTS APPAREL MARKET:

  • Adidas AG
  • Nike Inc.
  • Puma SE
  • Under Armour Inc.
  • Ralph Lauren Corporation
  • Umbro Ltd.
  • Patagonia Inc.
  • Everlast Worldwide Inc.
  • Brooks Sports Inc.
  • Diadora S.P.A.
  • THE NORTH FACE
  • Billabong International Limited
  • Blacks Leisure Group Plc
  • Gap Inc.
  • Old Navy
  • Banana Republic
  • Fila Inc.
  • Lululemon Athletica Incorporation
  • New Balance Athletic Shoe Inc.
  • Columbia Sportswear Company
  • Anta International Group Holdings Ltd.
  • Li Ning Company Limited
  • VF Corporation
  • Amer Sports Corporation
  • SKECHERS USA INC.
  • YONEX Co. Ltd.
  • ASICS Corporation
  • CFBRAZIL Fitness & Beach Wear
  • Formative Sports
  • Heini Sports
  • Jockey International
  • Lotto Sport
  • Other Players

RECENT DEVELOPMENTS:

  • In March 2021, Goal Five, the fast-growing, women-led, direct-to-consumer sports apparel brand for women became the newest addition to ICA's investment portfolio.  ICA supported the brand's growth by leading its Seed equity round with a $500K investment. 
  • In April 2021, Nobull, an athletic apparel and footwear maker with a cult-like following in the CrossFit community completed another round of funding with a valuation north of $500 million. Boston-based Nobull, best known for its training gear items such as lightweight and sweat-wicking shorts, sleeveless tops, and training shoes plans to use the fresh capital to help replenish inventories and speed-up its global expansion.

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