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Whey protein are the leftovers of milk when milk is fermented and processed to form yogurt and cheese, the remaining liquid is known as whey. After these liquids are collected as by-products of yogurt and cheese after several processing steps, concentrated whey protein is produced. The extraction of concentrated whey protein is different than isolated whey protein. When it gets processed, 80% of the content is made up of the slower-digesting casein proteins, and only 20% of the protein in milk is whey. Whey protein is used as a functional ingredient in the dietary supplement, as it consists of several fast-digesting proteins.
Whey protein concentrate contains several functional, nutritious, and biological properties, making it an excellent ingredient to be used in a wide range of food and medicinal products, eventually making the demand for whey protein concentrate rise at a healthy rate making a profile in the market. Presently, the whey protein concentrate is associated with the consumers after their work-out as it helps muscles grow and initiate muscle recovery. Apart from muscle building, it also helps in losing fat, decreased cravings, stress reduction, and boosting immunity, and it helps in easy digestion. Hence, the above-mentioned facts may fuel the growth of the global whey protein concentrate market during the forecast period of 2019 to 2027.
The global whey protein market size value has been estimated to be US$ 8.7 Bn in 2019 and is expected to grow at a CAGR of 9.8% from 2020 to 2027. The daily rising chronic illness due to the changing lifestyles and the rising desire to consume protein and healthy life are the key factors for adopting protein-rich food items. These factors are likely to boost the growth of the global market demand for whey protein.
The changing consumer behavior within the U.S. is prompting food and beverage companies to incorporate functional whey protein in their packaged foods. It can replace high fat and expensive ingredients like milk, butter, cheese while maintaining the identical flavour, texture, and appearance as that of original formulations. Increased competition within the packaged food industry also prompts companies to include functional ingredients to strengthen product labels.
The product has significant usage within the formulation of personal care products like hair care and skin care products as a result of its skin-hydrating and hair conditioning properties. The positive outlook of the worldwide beauty and private care industry on account of the rising population of working women and increasing penetration of e-commerce is predicted to favor the penetration of the merchandise within the aid application segment.
The global protein supplements market size was valued at US$18.91 Bn in 2020 and is expected to grow at a CAGR of 8.4% from 2021 to 2028. The market is gaining momentum thanks to the increasing health consciousness and a rising number of fitness centers around the globe. The increasing product popularity among fitness lovers may give additional growth and demand of whey protein in the forecast period . Increasing reliance on supplements to satisfy the daily nutritional requirements because of changing lifestyles is predicted to drive the merchandise demand further. Led by the U.S., North America was the biggest regional market in 2020.
However, it’s derived from milk, and thus people allergic to exploit are typically allergic to. The main allergens in whey are alpha-lactalbumin and beta-lactoglobulin. Herein, people plagued by milk allergy typically prefer other protein types, which restricts the merchandise's penetration.
North America dominated the market in 2019 and accounted for over 39.0% share of global revenue. The region has a vast population facing the health problems like obesity and bad lifestyle-related diseases caused by their dietary habits, high disposable income, and easy availability of fast and packet foods.
In the region of Asia-Pacific, the market was valued at USD 1.6 Bn in 2019 and is anticipated to show the highest growth over the forecast years on account of rise in exports and domestic demand. China is one of the largest producers of milk-based protein, making raw materials easy.
In addition, an increase in health awareness among people, let alone an increasing number of fitness clubs in India, is predicted to drive the merchandise market over the following few years. The remarkable growth of the food and beverage industry in India and, therefore, the increase in purchasing power parity of consumers are expected to spice up the demand for healthy and functional foods rich in protein content.
The report offers a comprehensive insight on the Whey protein Market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.
Exhaustive secondary research and in-depth primary interviews with industry experts has been conducted to present qualitative and quantitative insights in the report.
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