Home Diagnostics Market Insights, Trends, Opportunity & Forecast (Includes Business Impact of COVID-19)

Home diagnostics is gaining popularity around the world at an excellent pace, and it is a burgeoning market. Due to the very advanced technology in this sector, users can check and monitor health with home diagnostics kits in their homes' comfort. This includes checking glucose levels, blood samples, cholesterol, etc.

The home diagnostics kit market will grow at a rate of 5% over the period from 2020 to 2030.

Market Drivers

Home diagnostic kits are cost-effective, confidential, and less time-consuming. They now come with cutting edge technology such as Artificial Intelligence (AI) and Internet of Things (IoT). Home diagnostics have changed the overall diagnostics space, making the procedure simple to be executed from home. The residents of developed countries such as North America and Europe are the home diagnostics kit's significant consumers.

Adopting these kits has helped gain a lot of traction in recent years due to the economic cost. The maximum market share of the home diagnostic kits market was held by the United States in North America, contributing around 40% of the market revenue and growing over the coming years. There is high usage of home diagnostics kits in Europe, the United Kingdom, France, and Germany. There are many competitors in the home diagnostics market, but the ones with high-end technology in their products to eradicate any issues, will survive. The demand for home diagnostics kits has also increased due to diseases such as diabetes and obesity. In the year 2019, more than 436 million people were living with diabetes in the age group of 20 to 79, and this number is expected to reach 700 million by 2045. This sector is likely to grow due to the use of cutting-edge technologies such as IoT and AI.

If the home diagnostics products are appropriately marketed, there can be potential demand in developing regions such as Latin America and the Asia Pacific, including economies across these regions. The adoption of home diagnostics is led by the United States and other developed countries compared to other developing countries. The countries have started adopting home diagnostics kits such as pregnancy kits, HIV test kits, and diabetes, etc. However, the usage of home diagnostic is comparatively slow in developing regions, and it requires location-specific strategies that can target the right audience in these countries. Due to modern and fast-paced lifestyles diseases such as diabetes have become more prevalent. This is the primary driver increasing the adoption of home diagnostics kit as it allows more individuals to monitor their blood sugar levels at home. As health conditions have increased by modern lifestyle, many companies have prompted many companies to create technologically advanced equipment that can effectively identify various health problems. Customer trust is crucial in this industry, including precision and reliability. The companies manufacturing the home diagnostic kits have to adhere to stringent rules and regulations laid down by this sector's regulatory bodies. And this has increased the cost of production, which is a significant cause for the unpopularity of home diagnostics kits, especially in developing nations. The developing countries are high potential markets with large populations. But the budgets are meager in these regions, which is hindering the adoption of home diagnostics kits in developing countries. Due to the multitude of manufacturers of home diagnostic kits in the United States, it is the leading market for home diagnostic kits. There is a high prevalence of diseases such as obesity, and this is from teenagers to senior citizens. This has created a demand for quick tests that can be used at home. In Canada, the market for home diagnostic kits is projected to increase rapidly over the coming years. Cancer is the leading cause of death in Canada, and the kit that checks the cancer is in demand in Canada. Due to the rise in senior citizens in the United Kingdom, there is a considerable amount of market share in the home diagnostics kit market. The healthcare expenditure is also increasing in the United Kingdom; thus the demand for home diagnostics kits has increased.

Key Market Players

• Abbott Laboratories
•  ACON Laboratories Inc.
•  BTNX Inc.
• ARKRAY Inc.
• Assure Tech (Hangzhou) co. Ltd.
• Becton Dickinson & Company
• Bionime Corporation
• Roche Holding AG
• Quidel Corporation
• True Diagnostics Inc.
• Runhe Biomedical Technology (Shantou) Co., Ltd.
• SA Scientific
• Sekisui Diagnostics LLC
• Shanghai Kehua Bio-engineering Co., Ltd.
• Siemens Healthineers
• TaiDoc Technology Corporation
• Thermo Fisher Scientific, Inc.
• Zoetis, Inc.

Market Segmentation

By Application

• Allergy Detection
• Fertility Testing
• Infectious Diseases
• Cholesterol Testing
• Others

By Distribution Channel

• Retail Pharmacies
• Institutional Distribution
• Online Pharmacies

By Region

• North America (The U.S. and Canada)
• Europe (U.K., Germany, France, Italy, Spain, Russia, Poland, Turkey, Switzerland, and Rest of Europe)
• Asia Pacific (Japan, China, India, Australia, South Korea, Vietnam, Philippines, Malaysia, Indonesia, Thailand, and Rest of Asia Pacific)
• Latin America (Brazil, Mexico, Columbia, Argentina, Chile, and Rest of Latin America)
• Middle East & Africa (South Africa, Saudi Arabia, UAE, Oman, Egypt, and Rest of Middle East & Africa)