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Data centers are self-contained power intensive units which mainly comprise of elements such as communication & storage equipment, power supplies, heating ventilation & air conditioning (HVAC) equipment, and monitoring systems that offer secure and safe locations for data and equipment. They are nothing but storage for computers that have important data essential for the development of a business or a firm.
Power management solutions in the data center are essential as they allow these components to function properly and protect the data center from a failure of the power supply. Enormous amount of power is required by these data centers for their functioning. The predominant aim of power solutions is to protect data center components against voltage spikes, harmonic distortion, and other power problems.
The services pertaining to data center power involve management of components relating to energy needs, their maintenance and integration for successful operations. The solution offerings involve all of the components, software for their operating need as well as any additional infrastructural requirements also.
The global data center power market is anticipated to grow at a CAGR of 6.8% over the next few years.
The growth of this market is attributed towards major pertaining factors including; the growing construction of new data centers due to the rising demand for data storage by organizations across the globe; the rise in power consumption by the data centers, the rise in the introduction of advanced systems to reduce power consumption coupled with the emergence of modular data centers, and the rising number of new data centers across the globe. Moreover, factors such as surge in demand for proper storage of data by several organizations across the globe, the growing need for data centers and the enormous assistance needed for their maintenance, the growing awareness among industry players to conserve energy coupled with the increasing cost of energy and increasing need for decreasing operational expenses in enterprises are also impelling the growth of data center power market.
Moreover, with the massive surge in cost of energy and awareness regarding energy conservation, designers are heavily compelled to opt for intelligent power management solutions. Intelligent power strips, PUE monitoring devices, and battery monitoring devices are a few of the many new technologies that are used to optimize energy consumption in data centers and reduce the PUE ratio. Also, growth in data-intensive businesses has propelled global data center capacity, PUE ratio, and emission of greenhouse gases. To address this, market players are deploying battery monitoring equipment, smart UPS, and intelligent rack Power Distribution Unit (PDU). These factors are creating huge opportunities for the expansion of the overall data center power market.
Furthermore, the rise in digitization resulting in the rapid expansion of digital infrastructure, the emerging cloud managed services market, the rising adoption of mega data centers, the accelerating renewable energy demand and the need for addressing GHG emission, the increasing adoption of mobile and online computing services by multiple business units coupled with the increasing usage of social media, requiring a large amount of storage space, the increasing number of cost efficient data center renovations, the rise in the construction of hyper-scale data centers along with the growing demand for data center power solutions in these facilities and the development of IT infrastructure in countries such as China, India, and Brazil will further enhance the growth of this market.
However, factors such the high initial investment required for these solutions coupled with the maintenance of data center power, the inadequate availability of compatible devices, the complexity of data center designs and the lack of proper infrastructure and awareness regarding the benefits of energy-efficient solutions restrain the growth of this market.
DATA CENTER POWER MARKET SEGMENTATION:
By Data Center Size:
By End-User Type:
By Tier Standard:
The North American region holds the largest share in the data center power market and is projected to maintain its position at the top in the forthcoming years followed by Europe. The growth in this region can be attributed to factors such as the presence of highest number of data centers in the world in the region, the increasing introduction and implementation of various norms and regulations by governments and regulatory bodies to reduce carbon footprints and energy consumption, the growing adoption of efficient power management solutions, the expansion of mobile broadband, growth in big data analytics and cloud computing, the large-scale setting up of ‘hyperscale’ data centers in the countries like the U.S. , the presence of well-established IT companies in the region etc. The U.S is the major contributor in the region.
The Asia Pacific region is the fastest growing regional market for data centre powers and is anticipated to grow at a tremendous growth rate in the coming years as a result of the combination of a few factors including; the rising adoption of advanced technologies such as IoT and cloud computing in the region, the rapid increase in the volume of colocation data centers in the emerging countries in the region. Moreover, factors such as growing number of telecommunications subscribers using electronic devices, the increasing demand for data storage for cloud-based applications, the rapid adoption of advanced technologies, such as 5G, Big Data, IoT, and cloud computing, which results in the increasing construction of new data centers, growth in online shopping, online social events, online education, and remote working amid the coronavirus pandemic and the increasing government support in the region are envisioned to bolster the growth of market. The major contributors in the region include India, China, Singapore, Hong Kong, Japan, and Australia.
FEW KEY PLAYERS IN DATA CENTER POWER MARKET:
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