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Growing consumer inclination towards health and fitness activities today has made the consumption and demand for high protein diets to an ever-rising high. Additionally, high protein diets are said to improve bone health and create important hormones in the body. As such, among all others, the quinoa protein is an emerging protein which has been rapidly gaining momentum in the market and is referred to as the “‘King of Proteins”.
Derived from the quinoa, these proteins act as complete proteins which contain all the nine essential amino acids and meet the high protein demands of consumers. Quinoa protein can be utilized in different food and beverage applications such as soups, sauces, gravies, juices, smoothies, dairy products, as it is filled with iron, antioxidants and fibre, and can help with weight loss, diabetes, blood pressure levels, heart diseases, osteoporosis and even cancer.
Owing to this, global quinoa protein market is expected to see a substantial growth at a more than healthy CAGR over the coming years.
The growth of this market is attributed towards various factors including the increasing usage of quinoa in the food industry, growing health consciousness among the consumers, rising demand and requirement for high protein foods and ingredients, growing gluten-free consumers worldwide etc
Moreover, quinoa protein is increasingly used as meat substitute products as they contain the same amount of protein as animal protein and also contain a similar texture of meat. Additionally, because of its water-holding capacity, quinoa protein can be used as an emulsifier in food industry. This beneficial characteristic of quinoa protein is supported by the thriving trend of clean label, in which artificial food ingredient and additives are generally avoided.
Furthermore, Quinoa is one of the easiest and most nutritious staple foods to cook and also is the most versatile of Andean grains for human consumption: whole grain, raw or toasted flour, flakes, semolina and instant powder can be prepared in many different ways, producing a wide array of traditional and innovative recipes including cereals which are generally consumed at breakfast. Some ready to eat items include puffed, granular, flaked, shredded and hot cereals to which a hot liquid is added before consumption. Also reconstituted baby foods which can improve dietary quality and can also be served to pregnant women are made available. This contributes comprehensively in the growth of this market.
However, the availability of multiple substitutes of quinoa protein, , rising global warming , increasing price of quinoa, limited quinoa production due to lack of agricultural activities and Covid-19 effects in the supply-chain activities are hampering and restrain the growth of this market.
QUINOA PROTEIN MARKET SEGMENTATION:
North America is currently dominating the global quinoa protein market owing to the high consumption of high protein diets in the region, increasing geriatric population, health-conscious consumers and is also anticipated to witness steady growth in the coming years. However, extreme climate changes in the region have impeded the market in this region.
Latin America accounts for a majority of the share in the global quinoa protein market as quinoa is predominately cultivated in this region, majorly due to its extremely low-temperature condition. It is mainly cultivated in Peru, Ecuador and Bolivia, which are the major quinoa producing countries in the region.
Asia Pacific region is expected to witness fastest growth in the global quinoa protein market because of the increasing per capita expenditure, growing health consciousness and increase in demand for the same in developing regions, such as China and India.
Whereas the Europe region is expected to witness significant growth in the demand for quinoa protein due to the increasing vegan and gluten-free products consumption in the region, the Middle East & Africa is expected to witness a single-digit growth in the global quinoa protein market in the years to come.
FEW KEY PLAYERS IN QUINOA PROTEIN MARKET:
Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyses the global quinoa protein market by the following segments:
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Key Questions Answered in the Global Quinoa Protein Industry Report
The report offers a comprehensive insight on the Quinoa Protein Market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.
Exhaustive secondary research and in-depth primary interviews with industry experts has been conducted to present qualitative and quantitative insights in the report.
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