Enterprise Mobility Management Market Insights, Trends, Opportunity & Forecast (Includes Business Impact of COVID-19)

Brief Overview

Enterprise Mobility Management is a collection of technologies, processes, and people working to manage a wider range of wireless networks, mobile devices and related services in order to explore mobile computing opportunities within different enterprises. To enhance employee satisfaction and productivity, EMM helps companies to securely manage any mobile device. Mobile application management (MAM), Mobile Device Management (MDM), Mobile Content Management (MCM) and Bring Your Own Device (BYOD) capabilities are included in EMM solutions. Mobility isn't a luxury anymore, but an essential tool for optimising the workplace. As staff across the various industrial verticals expect to work from home and need to travel frequently for business tours, EMM is very essential. Solutions for enterprise mobility management are increasingly being adopted as it allows organisations to allow their employees to work using any device from anywhere.

Market Insights

Due to some of the major enterprise trends, such as bring-your-own-device (BYOD) policies, in which companies allow employees to use their devices for enterprise-related work, EMM solutions are gaining prominence. Mobile devices are almost omnipresent in consumer use and display similar business trends. Therefore, the deployment of appropriate controls in companies is expected to take advantage of the opportunities offered by mobility, while ensuring that sensitive data and devices are protected. In addition, the growth of mobile devices as the preferred internet access medium, enterprise data, and various other information drives the penetration of mobile devices across the enterprise space, further driving demand for solutions for enterprise mobility management. Moreover, the growth in smartphones worldwide and the penetration of internet connectivity into these devices are expected to propel the BYOD trend among businesses.

Multiple applications are shifting to the cloud and ease of access via mobile equipment, coupled with an increasing number of mobile devices as the preferred medium for accessing the internet, and various other information around the world, are key factors expected to drive growth in the global enterprise mobility management market. In addition , the increasing adoption of a secure IT infrastructure to support mobile workers, coupled with a growing trend in technology consumption, are some other factors that are expected to drive the growth of the global market for enterprise mobility management. In addition, the increasing number of social media business applications and the increasing number of mobile applications are some other factors that are expected to drive target market growth over the forecast period.

However, its high deployment and security costs are the main factors that restrict the enterprise mobility management market. Moreover, increasing focus on developing the solution with the help of technological advancement using artificial intelligence, IoT, machine learning, etc. to manage mobile-based solutions in various vertical industries such as healthcare, automotive, BFSI, etc. has created enormous opportunities during the forecast period to fuel the global market for enterprise mobility management.

Geographical Analysis

The share of the global enterprise mobility management market in terms of value in North America and Western Europe is relatively high, because of the early adoption of perimeters defined by software and the fast rate of technological advancement in the region. With the exception of Japan, the Asia-Pacific region also accounts for a significant share of the global enterprise mobility management market with a substantial growth rate, owing to the high demand by large companies for enterprise mobility services. Eastern Europe and Japan also account for a significant share of the global market for enterprise mobility management in terms of value. Developing economies such as Africa and Latin America in the Middle East have experienced significant growth in the global market for enterprise mobility. Overall, the outlook for the worldwide enterprise mobility market will grow positively over the forecast period.

Segmentation

By Operating System
• iOS and Mac OS
• Android
• Blackberry
• Windows
• Others

By Component
• Solutions
• Services

By Device
• Tablet
• Laptop
• Smartphone

By Vertical
• BFSI
• Healthcare
• Government and Defense
• Retail and Consumer Goods
• Telecom and IT
• Education
• Travel and Transportation
• Manufacturing
• Others

By Organization Size
• Large Enterprises
• Small and Medium Businesses

By Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico and Rest of Latin America)
- Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa

Competitive Landscape
The report profiles various major market players such as

• Symantec Corporation
• Microsoft Corporation
• IBM
• Mobile Iron
• Citrix Systems Inc.
• Amtel Inc.
• SAP SE
• VMware Inc. (AirWatch)
• Good Technology
• SOTI
• HyperOffice
• Other Major & Niche Players

Competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, company overview, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, technology development, research & development and other market activities). The study also provides company’s positioning and market share of the overall market.

Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period

Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis

Market Segmentation Analysis:
Industry report analyses the global enterprise mobility management market by the following segments:
- Component
- Device Type
- Industry Vertical

Customization: We also offer customization’s in the industry report as per the company’s specific needs.

Key Questions Answered in the Global Enterprise Mobility Management Industry Report

• What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
• Which region would have high demand for product in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are various long-term and short-term strategies adopted by the market players?