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Premium Messaging is a method of sending text messages from an application to a smartphone user, such as the short message service (SMS) and the multimedia messaging service (MMS). It includes application to person messaging (A2P) applications usually used for warnings, reminders, and marketing messages; and person to application messaging (P2A) applications generally used for various SMS campaigns, TV voting campaigns, subscriptions, competitions, and others.
Mobile subscriber growth is increasing; it focused on improving consumer engagement, and A2P (two-factor authentication) streaming drives the market, creating lucrative growth opportunities for key users operating in the premium messaging industry. However, a huge rise in messages sent via unauthorized routes and an increase in mobile messaging spam is anticipated during the predicted period to hamper the growth of the premium messaging industry.
The Messaging Platform cloud application programming interface (API) segment is expected to expand at the CAGR by about 72 percent over the forecast period. This platform is that the latest enterprise messaging solutions, which enable end users to integrate SMS into existing code, and permit mobile or web application to trigger automated messages for one-time password deliveries, notifications, and delivery confirmation.
In 2019, the conventional & managed messaging services segment dominated the market, but its market share is expected to decline significantly due to end-users shifting to cloud-based messaging platforms.
The presence of international market consumers characterizes the world premium messaging market. By acquiring strategies these companies tend to expand their market presence.
Some of the key users operating in the premium messaging industry include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.
The scope of the worldwide Premium A2P and P2A Messaging Market:
Global Premium A2P and P2A Messaging Market, By Application
• Inquiry and Search Related Services
• CRM Services
• Notifications and Alerts
• Authentication Services
• Promotional and Marketing Services
• Voting and Entertainment
• Pushed Content Services
• Interactive Messages
Global Premium A2P and P2A Messaging Market, By Region
• North America
• The center East and Africa
• Latin America
Timeline Considered for Analysis:
- 2019: Base Year
- 2020: Estimated Year
- 2020 to 2025: Forecast Period
Research Scope and Deliverables
Overview & Executive Summary
Market Drivers, Trends, Challenges and Opportunities
Market Size and Forecast Projections
Macroeconomic Indicators of Various Countries Impacting the Growth of the Market
Extensive Coverage of Industry Players including Recent Product Launches and Market Activities
Porter’s Five Force Analysis
Market Segmentation Analysis:
Industry report analyzes the global Premium Messaging market by the following segments:
- Distribution Channel
Customization: We also offers customization’s in the industry report as per the company’s specific needs.
Key Questions Answered in the Global Premium Messaging Industry Report
• What is the overall market size in 2019? What will be the market growth during the forecast period i.e. 2020-2025?
• Which region would have high demand for product in the upcoming years?
• What are the factors driving the growth of the market?
• Which sub-market will make the most significant contribution to the market?
• What are the market opportunities for existing and entry-level players?
• What are various long-term and short-term strategies adopted by the market players?
The report offers a comprehensive insight on the Premium Messaging Market share, competitor landscape, market trends, growth, revenue, and key driver’s analysis with coverage of key players, top geographies, product types and end user.
Exhaustive secondary research and in-depth primary interviews with industry experts has been conducted to present qualitative and quantitative insights in the report.
We offer customizations as per client’s specific needs.